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RP Promotion Strategy
RP PROMOTION STRATEGY
------------------------------------------------------------
copyright (c) Pavel Lenshin
------------------------------------------------------------
You must be asking what does RP mean? I won't tear your
curiosity apart until the end of the publication as hypnotic
marketing teaches. It is Recurring Passive promotion and let
me ask you, do you want to get outstanding promotion
results, while sipping favorite Cocktail on the couch? You
betcha!
Now let me put a little cloud of disappointment in the blue
sky of your promotional pleasure. We will have to spend some
time on creating our "salesteam" first to make it work for
us afterwards, so you will be able to do whatever you want
knowing that your business/product is consistently being
promoted for you.
I don't speak about hiring marketing or advertising
department to promote your online business, it would be
expensive enough. Better leave that practice to those
Dot.coms that report each year about Internet collapse.
What we will do is cheap, yet ten times more effective. It
is a market dream come true, although for it is time
consuming efforts at the beginning, 80% of small home based
operators didn't, don't and won't do it. That is another
reason, why the effect of that "salesteam" will be
tremendous in comparison with other "easy to achieve"
marketing methods, like 5 bucks classified ezine ad.
The more self-discipline in "salesteam creating" process you
put, the faster your desired result will be achieved. That
rule is so obvious, yet not carried out by a lot of people,
including me. One fellow marketer will have perfect
"salesman" in a week, while for another one it will become a
never-ending tale.
Now I'm literally feeling the second bursting question you
want to ask me.
What is the "salesteam"? Do you really want to know the most
guarded secret of all marketing gurus? The hidden truth of
their million dollar profits? Ok, that is Viral Marketing! I
know you've heard that 100 and 1 time, but don't blame me,
the most guarded marketing secret of all times and nations
is that there is No Marketing Secret :0)
Before going any further let me point to two main features
that determine PR Promotion strategy, very close, but a
little bit broader than the "classic" viral marketing
meaning. They are characterized by:
* one-time action to create and set up;
* non-stop ongoing promotion results.
If, for instance, you paid money for ezine solo ad and get 3
sales, in order to produce 30 sales you will have to order
that solo ad for 10 times (in practice much more, because of
marketing "depletion" effect). This is everything, but
astute promotion, which is based on one-time deed with never
ending results.
In the above case, you should order solo ad to promote your
free valuable, say, traffic report or sales letter with a
compulsory URL to your web-site, positioning you as a
traffic or sales letter expert. Your info product will thus
rapidly spread over the net, generating you much more than 3
sales. It is hard to imagine what will happen if you offer
30-50% commission for publishers to give your product away
for free.
You have also probably heard hundred times about recurring
passive income. The example above describes Recurring
Passive Promotion that means that your company,
product/service is going to be automatically promoted by a
"salesteam", consisting of:
1. Info products: eBooks, Reports, Brochures, Email courses,
Audio, Video files, Web-site template and so forth.
2. Auto or semiauto software applications and programs.
3. Partners, clients or subscribers.
In fact, RP Promotion is a foundation of RP Income that is
the main desired target to any online marketer to achieve
financial freedom. Below we will look a little bit closely
on each promotional instrument. Note that they are perfect
instruments or tools if you wish, but it is the craftsman
who creates art, not the tools themselves.
Info products
Do you follow number #1 rule of all marketing gurus that is
"Money is in the list"? If you do, you can use your list,
i.e. ezine, newsletter to easily compile an info product
from the materials, mainly articles or tips that previously
were written for your issues. That means that not only do
you constantly profit from the list, but expanding your
profits by promoting your list. In practice it will look
like subscribe sign up box on one of the welcome pages of
your free ebook, report etc.
As I have already shown in the example above, it may be any
kind of beneficial for target market template with
permission to use it for free, remaining your small URL at
the end intact. It may be audio file coming with the
electronic brochure. There are really unlimited variants of
creating powerful and valuable, yet totally free RP
"promoters" or "salesmen".
Stage two is to make your "salesteam" of info products work.
That task may only be accomplished under the total absence
of such artificial barrier as seller's money thirst. Don't
be tempted by quick earning potential. Your main task is to
launch a word of mouth tornado that will bring much more
long-term profits. So start giving away your report, ebook,
everything you can to interested web-site visitors or
subscribers. Avoid including numerous banners or affiliate
links also, nothing can irritate more than such stuff,
especially the feeling of understanding that the only reason
I got that, say, report was to
make me buy something. It is hard to give away for free what
you've spent several
weeks to create, but it will repay ten
times. Remember RP Promotion is a fundamental long-term
development strategy, there is no place for "quick bucks".
Your main focus should be not the Money, but sharing
Valuable Information and providing Specific Solution,
related to the sphere of your expertise. The more value you
give away, the more people will read it, the more
subscribers, clients and partners you will have.
Auto or semiauto software applications and programs
Software! Efficient small info business is impossible to run
without software programs. They are our "angels" that help
in our difficult everyday routine business life, but not
only that. They are also capable of automatically promoting
our business with no or very little effort for our part, so
it is a crime not to include them into our "promotion team"
review.
Once set up they could:
* Submit/resubmit your web-site, pages to Search engines and
directories;
* Submit/resubmit your adverts to FFA and classified ads
pages and boards;
* Check SE rankings and adjust your pages accordingly;
* Submit/resubmit your info products, including ezines and
articles, to respective directories, announcement lists,
groups, forums, boards etc;
* Automatically send promotional emails to Safe Lists or
subscribers;
* Follow up with your prospects and customers, etc.
Take note that we are speaking about Recurring Passive
Promotion methods only. Software programs can do 1 million
things more, but we point to what tasks they can passively
accomplish to start rolling your viral marketing ball.
Software is also the only part of the "salesteam" you should
and have to spend your money on. Other promotion "staff"
will be totally free in terms of money.
Now let me explain why RP Promotion is slightly broader in
its meaning than viral promotion. As you know, products
announcement or Safelist emailing cannot be called to be
viral methods as their produced effect are short term and
lack exponential results growth. The classic examples of
viral marketing strategy were ebooks giveaways or free
web-based email services.
RP Promotion goes further. Software announcements and
submissions, taking into account, their completely non-stop
automatic working "nature", still generate recurring and
passive results. Once set up, we start getting short-term,
but permanent and never-ending effect, until our software
programs are working at the background, although, let me
repeat, that promotion is not considered as viral marketing.
Partners, clients or subscribers
Being the prime source of some product or service allows you
to establish mutually for you and your partners beneficial
business relations. That is the best of the best tactics you
should pursue in the long haul.
Here is a tip-of-the-iceberg example. It is clear that two
(approximately equal) promoters are better than one. That is
why huge potential of a sole promoter, who gives away
several ebooks, email courses with a number of working
submission software, becomes a drop in the bucket in
comparison with what kind of perspective that promoter could
get if there are hundreds, if not thousands, of
sub-promoters working for him by giving away his free
ebooks, courses etc.
Even 30% or 50% commission paying will mean for the program
owner one thing only - his/her profits have grown on the
remaining 50%-70% of the retail price.
I've presented an example of RP Promotion, when you should
order a solo ad to promote your free ebook, which, in its
turn, will spread the word about your main product. Actually
that was a bad tactic as well.
Astute RP Promotional strategy should comprise, ordering a
solo or top sponsor ad that will promote your 1st valuable
"salesman" like ebook or video file that in turn will
popularize your beneficial partner/affiliate program,
through which you will gain tremendous market exposure!
No, I was wrong. No need to spend money for manually
ordering one-time ads. Write a salesman assistant! I mean
article that will offer general public to download your free
audio file! When your article is submitted to a lot of
directories it will be published many times in different
ezines, generating you temporal, but recurring, with each
new publication, response. The more "assistants" you will
have the easier it will be for your salesman - audio file -
to work. "He" will be in demand, reassuring listeners in the
undisputable benefits of your partner program. What is next
stage? Those who don't want to become partners, but like
your product, would buy it - that is one-time benefit if you
stop corresponding with your clients. Those who become your
partners will generate true streams of recurring passive
income. That's what I call Recurring Passive Promotion
strategy.
------------------------------------------------------------
Pavel Lenshin is a publisher of NET Business Magazine,
professional web-developer and CEO of:
- http://ASBONE.com/ - informational portal and provider of
discounted internet services for entrepreneurs, including
internet access, web-design and hosting;
- http://InfoAlchemist.com/ - a must-have business library.
------------------------------------------------------------
About the Author
Pavel Lenshin is a publisher of NET Business Magazine,
professional web-developer and CEO of:
- http://ASBONE.com/ - informational portal and provider of
discounted internet services for entrepreneurs, including
internet access, web-design and hosting;
- http://InfoAlchemist.com/ - a must-have business library.
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