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10 Steps to Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your...
10 Tips For Running A Profitable Web Site!
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all. 2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a...
Are You Afraid To Sell?
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Do You Have What It Takes?
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MLM Training- MLM Recruiter? MLM Sponsor? MLM Babysitter? MLM Mentor?
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13 Tips To Help Make Your Website More Successful

by Raymond Johnston Jr.

I was looking around at some websites to see what things I liked and disliked about them. There is no doubt that there are things that attract people and there are things that totally turn people off.

I have made a list of 13 tips that can help make your website more successful. Most of them are simple but quite effective at making your site more user friendly.

1. Make your site simple - With all of the bells and whistles available, too many people are trying to see how impressive they can make their websites. They may be attractive but unless your goal is to win a contest for best site, impressing people with glitter will not make sales.

2. Make sure your site loads quickly - You do not have long to grab your customer's attention. Make sure that you at least get a fair shot at grabbing his attention. If your site takes too long to load, you will lose a lot of potential customers without even giving your site a chance.

3. Don't have too many items on one page - You do not want to confuse your visitors. You want to make sure that they understand th purpose of your site. Too many items on one page can make this difficult for some. Don't take the chance. Make all of your pages simple.

4. Make sure every page lings to home page - It is much easier for your visitors to navigate if all of your pages link back to the home page. You will not lose as many potential customers if you make your site easier to navigate.

5. Get your own domain name - Free servers are great for some things but trying to gain credibility in a business is not one of them. It is well worth the price to get your own domain.

6. Make sure your hosting service offers full support - You want your service to have CGI access and offer secure ordering. This is a place that you don't want to go for cheap. Make sure your service offers the things you need before you choose and save a lot of headaches down the road.

7. Offer as many options for ordering as possible - The more options you provide for ordering, the fewer cutomers you will lose. You should have a secure order form on your site. Offering the options to order by phone, fax and by regular mail can also


increase the number who will order.

8. Make sure you accept credit cards - If you don't accept credit cards, you are making a huge mistake. The biggest percent of your customers will pay this way if the option is available. Don't take the chance that they will choose another method if credit cards are not a possibility.

9. Offer free information on your site - You will want to offer some type of free material on your site. Free material such as courses are a very good way to build yourself as an expert in the eyes of your visitor. Free ebooks are another good thing to offer. Make sure these freebies are good solid information that can help your visitors.

10. Get your visitor's email address - You can accompish this in quite a few different ways. Giving away the courses or ebooks is one great way. You can publish a newsletter or ezine that your visitors can sign up for on your site.

11. Make sure to build your site with purpose in mind - If you are trying to sell a product on your site, then sell that product. If you are just trying to get addresses and make the sale later, then make that your purpose when building your site.

12. Encourage feedback - Make your visitor feel like his opinion is important. Offer him the chance to provide you with feedback. Don't be too proud to make changes if you start hearing some of the same things from your visitors.

13. Remember that you are building this site for your customers - This is not a site to fufill some fantasy of yours. Remember the purpose of your site. Keep your customers wants and needs in your mind as you design it.

Your website is one of those things that will determine if you are a marketing success. Make sure that you make your website user friendly. Also make sure that you don't lose sight of the purpose of your site. If your sit e does not come across direct to your visitor, you are going to lose many visitors before you can even make a pitch.

About the Author

Raymond Johnston Jr is a semi-retired advertising executive. He is the editor and publisher of Money For Hire Ezine.
He is also a published writer and poet.
You can get in touch with Ray through his website at http://www.moneyforhire.com

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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