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10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but...
11 Quick and Good Ezine Content Ideas
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of...
Consumer Styles: Research Review
From The Darrin Coe Ezine According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”. 1. The...
Creating Sales Letter Lists That Make Your Customer’s Drool
© 2002 Karon Thackston http://www.copywritingcourse.com You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like: ·THE most...
What Your Click Tracking Script Should Tell You?
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Editorial Calendars: A Key to Publicizing Your Business
Editorial Calendars: A Key to Publicizing Your Business
by: Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
What is the one thing that all of the best public relations agencies do every year?
They research and compile editorial calendars from publications that are pertinent to their client's business.
You should too.
What's an editorial calendar?
Editorial calendars are schedules of what topics a publication plans for cover for a particular month. For example, the INC. editorial calendar for July 2003 http://www.inc.com/advertise/magazine/calendar.html states that they're writing an article on various business services.
Bingo!
If you feel that you can contribute to this particular topic, call or email the editorial department at INC. (try to "speak" to the managing editor) and find out who (which reporter) has been assigned to write the story. Email or call the reporter and explain how you can contribute. It's that simple -- it takes less time than writing this article - and is much more effective than blast-faxing a garbage bound press release to inappropriate reporters.
Final thoughts: Many publications post their
editorial calendars on their Web sites -- usually they're found in their advertising media kits. Otherwise, contact the publication's advertising departments and ask for a calendar. Check for editorial deadlines - many publications work 6 months in advance.
You can find a list of 2003 editorial calendars for the largest publications at: http://www2.ragan.com/media/pr/edcal2003.pdf
# # #
About The Author:
Bill Stoller, the "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for the very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: http://www.PublicityInsider.com
About the Author
Bill Stoller, the "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for the very first time -- his secrets of scoring big publicity.
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