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Deciphering Marketing Lingo for Small Business Owners
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first...
Interview With eZine Publisher Terry Telford
Copyright © 2004 David Geer. All rights reserved.
David Geer: Can you give us a little background information about yourself?
Terry Telford: Sure David. I graduated from college in 1991. I majored in Advertising and soon discovered...
Pop-Up Windows: A Nuisance or a Gold Mine?
Pop-Up Windows: A Nuisance or a Gold Mine? by Karon Thackston http://www.ktamarketing.com How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they...
Revealed: The Myth Of Making Money Through Affiliate Marketing
Many people enter into the affiliate marketing arena with the hopes of making some quick money whilst doing the bare minimum amount work and preparation. They expect to be making the type of money super affiliates make within five minutes of...
Why you must write articles!
Why you must write articles! Copyright 2003 James Tyler Why? Because... This allows the people who read your article to find you and learn more about your business. When other ezines and websites publish your articles (and they will --- some of...
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Selling With Principles -- NOT Plungers
For most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.) The problem is, selling seems to go against those principles. Notice I said selling 'seems' to go against the polite, courteous side of ourselves. In actuality, however, only bad salesmanship is overly aggressive, obtrusive, and just plain not nice. However, if your just starting out, it can be difficult to find a way to make your point and offer your product without feeling like you're right up in someone's face with a toilet plunger shoving it down their throat. If any of you ever meet me in person, you'll most likely be surprised at the way I am. I'm actually not real talkative, at least not to start with. (That's very much opposite of my writing nature, isn't it?). It takes me a while to open up and let my grandpa's genetics take over and start rambling on. That's with personal issues, however. When it comes to selling, I'm learning to open more immediately and connect with people. It's important to contact and connect immediately. Why? Because if you don't, there will be 912 other people who will slip in and get ahead of you. In truth, though, there's no
reason to be slow to move in on a selling opportunity. IF you meet the following two conditions: 1 - You are proud of what you are selling. 2 - You believe what you are selling will actually benefit the potential customer in question. If you aren't proud, or don't believe in what you are selling, then you have to ask yourself why you are involved with it in the first place. If you're happy to present your product, however, it will show. You won't be forcing a sale, you'll be presenting a benefit. You won't be seen as an aggressive, toilet plunging jerk, as some salesmen are, but as a resource. It's ok to let yourself get into every opportunity that comes up. For some, it's easier to do this online through written contact only, but you'll find the same principles apply offline as well as on. Be proud and show your belief in what you are doing. Then, learn to exhibit them to others. That's what sells. Selling doesn't have to be against your principles, just make sure you have some principles in your selling. They are easier to pack around than a toilet plunger anyway.
About the Author
Joe Bingham, Editor of the NetPlay Newsletters Subscribe to One 3 Quality NetPlay Ezines, See which one fits you at: http://www.netplaynewsletters.com
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