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Beware Of The Silent Ezine Killer!
Beware Of The Silent Ezine Killer! © 2002 Jason Potash Ezines are everywhere. They're free and readily available. And the fact is, most of your ezine subscribers also subscribe to dozens of other ezines. The sad part is, sometimes "free" comes at...
"Confessions of an Info Junkie"
I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all. Yes, I have to admit it -- I Am An Info Junkie. It has become an addiction. I subscribe to dozens...
How One Free Advertising Method Can Transform Your Income
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it. What if you can advertise for free and get potentially thousands of people to see your...
Internet Success - Is it Only a Dream
These past couple of years have been quite the eye opener for many in the work force. I happen to live in the United States but I think people everywhere can relate. An ever so generous economy suddenly got out of bed on the wrong side one morning....
Promoting in Online Forums
Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum's archives can be a great way to get a basic knowledge about a topic, and it can...
 
Some Advertising Is Doomed To Fail - Find Out Why

When people are concerned about the lack of response to their
advertising, usually they complain about one of two things.
They either say, "I put it in all the popular ezines but
nobody responded" or "I followed all the copywriting 'rules'
but didn't even get one sale." This dilemma is normally due
to one common problem. There is one thing most people don't
think about that dooms their advertising to failure.

Advertising is a process, not an event. Basically this means
four things.

(1) Your copy has to be fabulous.
(2) Your placement has to be right on target.
(3) Your timing has to be impeccable.
(4) You must repeat your ads regularly.

The one thing that most people don't consider that dooms
their ads to failure is that all four elements in the process
must be in place.

Let's go through them individually to get some clarification
and ensure your ads get the response they should.

-->> Your Copy Has To Be Fabulous <<--

Copy, especially with online advertising, is a primary
concern. It has to grab. It has to push those emotional
triggers. It has to stand out from the crowd in order to be
seen. This normally means using a benefits-oriented approach.

When you speak to your customers through your advertising,
your primary goal should be to answer two questions. "So
what?" and "What's in it for me?"

-->> Your Placement Has To Be Right On Target <<--

Just because the ezines, newsletters or Web sites you chose
to place your ad with are popular doesn't mean your target
audience frequents them. For example, let's say Worldwide
Marketing Ezine has over 100,000 subscribers and everybody
you know reads it like the Bible. You may be tempted to
place an ad with them thinking you'll get a huge response.
But if your product is an ebook that deals with gardening,
you are most likely wasting your time and money.

When people read Worldwide Marketing Ezine, their focus is on
business and promotions, not gardening. Yes, some of these
people may be avid gardeners, but throwing a gardening ad at
them while they are in "marketing mode" won't get you the
response you want. A better idea is to seek out ezines that
cater to gardening enthusiasts. That way, your ad will be
placed in front of people who have an interest in gardening -
while they are in "gardening mode".

-->> Your Timing Has To Be Impeccable <<--

There are some general "timing" rules that apply in
advertising.

1. Never advertise during a holiday weekend unless you are
in retail. Most people are geared toward being with family
during the holidays and don't notice advertising as much.



The exception to this is retail. These stores do the
majority of their sales during holiday times.

2. Summers are slower than the other three seasons. This is
not to say that you shouldn't advertise during the summer.
What it means is that you'll probably have to advertise
more! Again, the focus of most people is on planning
vacations, being with their children and having fun.
Because of that, most won't pay much attention to
advertising that isn't specifically related to their
immediate need. You'll have to up your ad frequency in
order to place yourself in front of them continually.

3. Always take advantage of advertising related products
during "newsworthy" times. Nationally or locally, if your
product or service relates well with something that is
being covered in the news, jump on the bandwagon. Again,
it deals with the general focus of your customer's
attention. (Of course, PLEASE use good judgment!)

-->> You Must Repeat Your Ads Regularly <<--

There is another old advertising saying (marketer's are just
full of them). "Repetition breeds remembrance." Nothing
truer has ever been spoken. Why do you think Pepsi and
Coca-Cola spend millions on marketing each year? Everyone in
the world knows who they are. However, they understand that
if they disappear from view, they are likely to drop in
market share and fast!

Pepsi, Coke, McDonald's and hundreds of other major
corporations understand the importance of staying in front of
their audience. The last statistic I saw pertaining to
impressions stated that consumers must see your ad seven
times before they really even notice it. SEVEN TIMES!

I know what you're thinking, "But I'm a small business owner.
I don't have the budget of Coke or Pepsi." True. But you can
swap ads with others, write and submit articles to ezines or
Web sites, arrange joint partner ads and split the cost plus
a number of other things to reduce your advertising expense.
What's important is that you stay in front of your particular
customer.

Once this combination is put into practice, you will notice a
great increase in your advertising response. The result of an
ad that is well written, placed in a targeted publication,
timed impeccably and repeated with regularity will be a more
consistent flow of sales for your business.

About the Author

Diane Hughes is an accomplished internet entrepreneur and
editor of the popular ProBizTips Newsletter. You can learn
more about Diane and her success in helping many start a
home business and make money from home by clicking below:
http://www.viralmarketzone.com/diane

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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