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7 Power Packed Tips To Increase Your Ezine Publishing Success
1. Use autoresponders to publish and promote your ezine. Autoresponders with a broadcast feature are a low cost way to begin publishing your own mailing lists including your own text based, HTML or web based ezine that increases your sales. ...
Hey Chicken Little, The Sky Ain't Fall'in
Hey Chicken Little......The Sky Ain't Fall'in by Jim Schulte copyright (c) 2003 When Chicken Little was running around telling everyone the sky was falling, many people believed him. In the end however, we all knew the sky was in fact, not able to...
The First Words Out Of Your Mouth
The First Words Out of Your Mouth. By Jenean Matthews Copyright 2001 Advertising is such an important part of a business. If you don't get the word out about what you're offering you won't make money. There's plenty of opportunity to advertise...
What Your Click Tracking Script Should Tell You?
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don't know your ROI on that particular campaign, how will you spend another $100.00 on it? Simple is You have to track your advertising...
Yes, You Should Publish an Ezine, and Here's Why
Why publish an ezine anyway? There are a million of them already, it's a lot of work, and it requires extra time spent online. Is there really even a point to it? If you're serious about your online business there is. Ask yourself this: ...
 
SuperScript not SanScript

There are many excellent resources available which provide templates for scripts, and below I include one which has been very successful in my businesses. The trend right now appears to be very lengthy, wordy script that include EVERY psychological marketing element known to mankind. Try using just one or two at first! For preliminary introduction I prefer KISS (Keep it simple and SANE); sales and marketing are subjective and I just don't see any reason to appeal to someone's impulses and intellect at the same time. It just results in a prospect's confusion. Shoot, it causes my own!

I'm presenting these suggestions as a method to get your foot in the door. This is a guide to developing your own script; you can adapt and recreate the template scripts; these tips simply focus on personalization. My humor attempt in no means suggests your sales pitch should be frivolous; it is meant merely to illustrate that these steps CAN be applied to ANY business or form of 'mass marketing.'

The main pupose here is to turn cold leads into warm leads....(getting closer, cloooser, clooooooooser!)

1) Intro -What is your purpose? (if you're writing alking first time, state who you are, your company)

Example: I'm Shelly with SidewalkSpitters, maybe you haven't heard of us yet, but we we've been spitting on sidewalks in your neighborhood for 20 years...

-A TERRIFIC thing here is to use a competitor's name, or if you have none of the competitor's business (yet), use the generic field. Nothing is more enticing than the (assumed) fact everyone else has it, ESPECIALLY if it's a competitor.

...in fact Mrs. Sloppy around the corner just started with our service.

2) Reason-get to the point, don't start talking about incidental things, you'll lose momentum.

...The reason I'm Calling/writing/spittin' on your sidewalk is.....we want the opportunity to show you how quickly and efficiently we can clean your sidewalk. A demo will only take about 2 minutes, and you'll see for yourself why others in your neigborhood are so pleased.

[If you're telemarketing or speaking in person, SAY I'd only like a moment of your time to set an appointment to show you how I can save you bookoo% on your sidewalk cleaning.]

3) Set up appointment

Just because we work on/over the internet is no reason not to talk to each other; use the telephone, or a chat room if you want to save the 10Cents/min.

.....Well, you have quite a mess here now Mrs. Astonished, I could get with you about 3 this afternoon, or 10 am on Thursday. Which is better for you?

This is Soooo important. You are really not the main concern of your customer; he is yours. This really does nail down a time and place, gives an option that is Yes or YES; NO OPEN ENDS.

4) If appropriate, ask if anyone else they know might like to also attend, listen, be interested-and what's in it for them. GET the names and numbers if possible and follow-up, remind each participant! These are all now warm leads!

....Well, ma'am if you'd like to ask your neighbors over, we can start at


10% off.

Step 1 is non-assaulting, establishing a relationship. Two will set them at ease-'great, I can find out fast and get rid of them.' Of course your job in step 2 is to get the prospects interest enough to keep reading/listening. Be Quick, Catchy, and TO the POINT. Step 3, as I said, verifies your common interest, and now you can tell/show the customer how you CAN be of benefit. Step 4 will keep them interested and hold them accountable; the customer will have incentive to keep the appointment.

Use this method for your lead generation, lead followup(autoresponders), telemarketing, inquiries of any sort (including job search), cold calling, MLM affiliate contact, bulk mail; whatever your brand of sales entails. If you do it correctly, I PROMISE it works.

It must be STRESSED again that no script, written or verbal, needs to be executed exactly as is; if you follow the BASIC rules, inject your own personality and style. I'm a firm believer that if you do, you will ATTRACT the types of customers with which you can form good working relationships.

NOTES on OBJECTIONS:
These hints are to help when in conversation. In email followup, objections are pretty well covered by repetition, clarification in your autoresponder series.
1) In step one
a)...I don't have time right now
Well, that's OK, when's a good time to reach you??
2) In step two
a)...we already have sidewalk cleaners
I understand EXACTLY what you mean. Mrs. Sloppy had SidewalksRUs, until they actually saw their costs cut [insert greatest benefit to customer] by 30% with us!
OR
Great, have you tried Miracle Sidewalk yet [offer a related product or accessory-customer's Brand may not be following up!]
b)...we don't need sidewalk cleaners [or I'm not interested]
You know, that's exactly what Mrs. Sloppy said but now she's CONVINCED her roses smell better [point out an intangible benefit if possible] since we started cleaning for her.
OR
We do have a referral program. Who do you know looking for...
3) In step three
...I'm really busy right now.
You know, I've been pretty swamped too. How's NEXT Thursday. I'll be back in the area then.
...No
OK, that's great. Your needs probably constantly change. Is it ok to followup with you in x amt. of time?

You'll generally get SOME kind of yes; if the door is totally closed in your face, DON'T take it personally, and REMEMBER, you're one step closer to a sale.

Hopefully these tips will help your salesmanship grow, little by little. PRACTICE. If you do make calls, tape them. The first will probably be atrocious, but it WILL come easier with practice!

If you're using mail/email, you probably have a phone # associated with your lead. [Most] people are not monsters, and genuine sales offers are usually appreciated.

(c)Shelly Rich Friedling

About the Author

Shelly Rich Friedling currently edits and publishes Success*Strategies, a creative sales and marketing ezine. She loves speaking on the phone almost as much as she loves writing articles!
http://www.richideas.info

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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