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Basic Formatting Rules for Building a Successful Ezine - Part 2
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. Then there is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have...
Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way. Someone once told me that I could not make it in a business...
Glossary of Marketing Terms
Even if you have worked in marketing and public relations for years, you may not know the definition of every marketing term. Here's a brief listing of the most recent terms. 24/7 – 24 hours a day, 7 days a week. AOL – America Online. Benefit –...
"Secrets To EXPLODE Your Sales With Solo Ads!"
The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad. Why? First, because Ezines and Newsletters are read by people who have requested to receive those publications. People...
The Reality Of Free
Copyright © 2002 John Horsch “Make $2,000 Dollars a month FREE!!” We have all seen headlines proclaiming such mind-boggling claims, and the seemingly endless offers of FREE. The reality is usually quite different. Sure, you can plop your name and...
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Surfing For Success
Do start page and surfing type programs work? The key question here is, what are you trying to accomplish?
If you are using them to try and make sales, the results can be quite discouraging. If you are using them to sign up new subscribers for your ezine or newsletter, your results can actually be surprisingly good.
Most people who are surfing for hits, are not interested in buying anything. Their main purpose is to create more hits for their own website.
So this being the case, how does one grab their attention? You have to make them an offer that can benefit them. I'm not talking about giving them a 50% discount on your best product. Give them something with no strings attached, except to give you their email address.
Some things that work well are free ebooks, free marketing courses or anything else that might benefit the surfer.
There are different approaches to making these offers. You can take the visitor straight to a page on your site that offers free ebooks or marketing courses and get the email address in exchange.
That method can produce quite well but I like to give them more than one chance to sign up.
Send them to the page on your website that provides good quality information. This page, like every page on your site, should give them the opportunity to sign up for your ezine, newsletter or whatever it is you provide.
I personally use a marketing resource links page. It provides information. It is a site that can be useful over and over, so they may want to bookmark it. It is not a page trying
to sell them on anything, just a helpful page.
Here is the page I use quite often for this purpose. You can get an idea of what I mean.
http://www.moneyforhire.com/marketingresources
This will not only give you a chance at getting an email address but might get a return visitor as well.
You can get a second chance by putting an exit pop-up on this page. I know, you hate them and supposedly everyone else hates them. The fact is, using a pop-up in the right manner, can be one of the most important marketing moves you make.
People's irritation with pop-ups comes from sites that use multiple pop-ups and sites trying to cram a sale down your throat.
Give something away. You will be amazed at the people who suddenly start checking out your pop-ups. Offer a free ebook or marketing course in exchange for signing up for your newsletter or ezine.
Using this method for your start page and surfing programs, can provide you with a number of future customers.
If used correctly, these programs can be quite beneficial. Like anything else, used incorrectly, they are a waste of time.
That couple of minutes it takes to sign up for a hundred hits, can be well worth it when you use them correctly.
About the Author
Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic programs and get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.net Get "The Road To Advertising Success" free by sending an email to: mailto:advertisingsuccess@rapidreply.net
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| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
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| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
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| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
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| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
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| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
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| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
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| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
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| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
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| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
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| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
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| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
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| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
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| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
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| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
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| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
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| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
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| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
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| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
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| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
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| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
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