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5 Powerful Keys To online Advertising Success
5 Powerful Keys To online Advertising Success Copyright [C] 2002 Shahnaz Rauf, snzeport.com 1. Develop Trust – Think about it... you don’t just buy, you buy from specific shops. If some days those shops... Your shops are closed for some reason,...
Are You Marketing A Product That's Unrealistic For You?
Fact: There are far more people wishing to make substantial incomes from home over the Internet than there are actually doing it. That's an obvious statement to be sure, but why is that true? One factor often overlooked in my opinion is that many...
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that...
Online Promotion Beats Traditional Seven-One (Part 2)
Online Marketing Can Produce 7 times your Profit in Just Five Months
Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by...
Selling Is Not A Dirty Word
Selling--a word that strikes terror in writers and professionals. We love to write. We love to coach. We love to speak. We hate to SELL. Maybe that's because we have the used car salesman or the vacuum sales person in mind. They annoyed us because...
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Surfing For Success
Do start page and surfing type programs work? The key question here is, what are you trying to accomplish?
If you are using them to try and make sales, the results can be quite discouraging. If you are using them to sign up new subscribers for your ezine or newsletter, your results can actually be surprisingly good.
Most people who are surfing for hits, are not interested in buying anything. Their main purpose is to create more hits for their own website.
So this being the case, how does one grab their attention? You have to make them an offer that can benefit them. I'm not talking about giving them a 50% discount on your best product. Give them something with no strings attached, except to give you their email address.
Some things that work well are free ebooks, free marketing courses or anything else that might benefit the surfer.
There are different approaches to making these offers. You can take the visitor straight to a page on your site that offers free ebooks or marketing courses and get the email address in exchange.
That method can produce quite well but I like to give them more than one chance to sign up.
Send them to the page on your website that provides good quality information. This page, like every page on your site, should give them the opportunity to sign up for your ezine, newsletter or whatever it is you provide.
I personally use a marketing resource links page. It provides information. It is a site that can be useful over and over, so they may want to bookmark it. It is not a page trying
to sell them on anything, just a helpful page.
Here is the page I use quite often for this purpose. You can get an idea of what I mean.
http://www.moneyforhire.com/marketingresources
This will not only give you a chance at getting an email address but might get a return visitor as well.
You can get a second chance by putting an exit pop-up on this page. I know, you hate them and supposedly everyone else hates them. The fact is, using a pop-up in the right manner, can be one of the most important marketing moves you make.
People's irritation with pop-ups comes from sites that use multiple pop-ups and sites trying to cram a sale down your throat.
Give something away. You will be amazed at the people who suddenly start checking out your pop-ups. Offer a free ebook or marketing course in exchange for signing up for your newsletter or ezine.
Using this method for your start page and surfing programs, can provide you with a number of future customers.
If used correctly, these programs can be quite beneficial. Like anything else, used incorrectly, they are a waste of time.
That couple of minutes it takes to sign up for a hundred hits, can be well worth it when you use them correctly.
About the Author
Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic programs and get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.net Get "The Road To Advertising Success" free by sending an email to: mailto:advertisingsuccess@rapidreply.net
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
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E-ZineZ - The Handbook of Ezine Publishing |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
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Tattoos.Com Ezine Front Page |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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