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Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, "The media are like birds on a wire. When one flies, they all fly." Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
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Soooo many advertising methods... So little time!
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Target the Heart of Your Customer, NOT their Wallet

"HOW TO SUCK CASH FROM YOUR CUSTOMERS LIKE A HEAVY DUTY
HOOVER!!"

How many times have you come across Internet ads that sound
like this? I hope you thought, "too often!"

Personally, I cringe when I read something like this. After
all, MY customers are NOT wads of money and my business is NOT
the vacuum through which to suck up their hard earned dollars!

Granted, selling is a process, and a certain amount of
*sizzle* is required. Successful marketers and advertisers
know that consumers purchase what they *want* and not what
they *need*. It is my belief that as entrepreneurs, we should
present what our customers want, in order to deliver what they
need. Make sense?

I was a guest panelist at a seminar earlier this year and had
the priviledge to meet and hear a great man named Clay Cotton
speak about "Love Based Marketing". As I listened to this
former professional piano player (with the likes of Jimi
Hendrix and Janis Joplin to mention just a few), now sadly
stricken with Multiple Schlerosis speak about his concept, I
couldn't help but think that although I never


really thought
about selling as having anything to do with "Love", that in
fact everything I had done successfully throughout my life was
approached just as he so eloquently portrayed.

The Internet is saturated enough with scams, shams and flim-
flams and to see sincere Internet entrepreneurs using copy
along the lines of what I opened with, is a real shame.

There's nothing wrong with making money. In fact, there's
everything right about making lots of it! But to focus *on
money* as your end goal while degrading your customer in your
advertising will be a *costly* mistake in the long run if you
make it!

I need say nothing more than repeat the title of my article -
Target the Heart of Your Customer, NOT their Wallet!

Oh yeah, keep the Hoover in the closet!


About the Author

Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates:
http://www.iditplates.net

Subscribe FREE to The Mirror - Your E-chievement Ezine:
http://www.themirrorezine.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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