|
|
10 Secrets to Get Your Press Release Noticed
It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and...
10 Ways to market your web site – and have it market YOU.
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a...
"Are You Doing It on a Regular Basis?"
If you're an ezine publisher I have one word for you: "consistency." When planning your newsletter, you need to decide how often your ezine will be sent out to your subscribers. Essentially, you need to create a schedule and stick with it. But how...
Merchandising on the Web and Off
Now that I have several new products coming out in succession, I've been thinking a lot about how best to feature them at my Web site. My thoughts have turned to how supermarkets and department stores highlight certain products, and I've found...
Tips to power-up your sales copy
Tips to Jump Start Your Sales Copy... by: Anthony L. Davenport We are were guilty of it at one time or another. Getting too caught up in our website design.. making sure the links work...checking our site in different browsers and resolutions etc....
|
|
|
|
|
|
|
|
Target the Heart of Your Customer, NOT their Wallet
"HOW TO SUCK CASH FROM YOUR CUSTOMERS LIKE A HEAVY DUTY HOOVER!!"
How many times have you come across Internet ads that sound like this? I hope you thought, "too often!"
Personally, I cringe when I read something like this. After all, MY customers are NOT wads of money and my business is NOT the vacuum through which to suck up their hard earned dollars!
Granted, selling is a process, and a certain amount of *sizzle* is required. Successful marketers and advertisers know that consumers purchase what they *want* and not what they *need*. It is my belief that as entrepreneurs, we should present what our customers want, in order to deliver what they need. Make sense?
I was a guest panelist at a seminar earlier this year and had the priviledge to meet and hear a great man named Clay Cotton speak about "Love Based Marketing". As I listened to this former professional piano player (with the likes of Jimi Hendrix and Janis Joplin to mention just a few), now sadly stricken with Multiple Schlerosis speak about his concept, I couldn't help but think that although I never
really thought about selling as having anything to do with "Love", that in fact everything I had done successfully throughout my life was approached just as he so eloquently portrayed.
The Internet is saturated enough with scams, shams and flim- flams and to see sincere Internet entrepreneurs using copy along the lines of what I opened with, is a real shame.
There's nothing wrong with making money. In fact, there's everything right about making lots of it! But to focus *on money* as your end goal while degrading your customer in your advertising will be a *costly* mistake in the long run if you make it!
I need say nothing more than repeat the title of my article - Target the Heart of Your Customer, NOT their Wallet!
Oh yeah, keep the Hoover in the closet!
About the Author
Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates: http://www.iditplates.net
Subscribe FREE to The Mirror - Your E-chievement Ezine: http://www.themirrorezine.com
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|