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GLADE FOR YOUR ADS
You wake up one morning and your spouse says, "Good morning, Dear. The sun is out. I hope you have a nice day. Call me." Then your spouse leaves for the day. Your heart is warm and fuzzy because you were wished a nice day, and you smile because you...
Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market
One of the fastest ways to attract more subscribers for your mailing list is to collect names by giving away free ecourses. I taught a teleprogram on ecourses for months, yet I found many people understood the concept, how-tos, and very few...
THE MOST IMPORTANT SALE
It doesn't matter whether or not you have your own product to sell...despite all the opinions to the contrary. Me and a whole mess of others have made money promoting other peoples' products. Sales people are among the highest paid people in the...
Two Top Ways To Promote Your Business In Ezines
If you'd like to increase your sales and profits, two of the best and most effective ways to advertise your business in ezines are to: 1. Place top sponsor ads. These ads are typically placed at the very top of the ezine you purchase advertising...
Zoom in on Ezines
Do you know how to really increase your sales & profits online? A guaranteed route to success used by many Internet marketers who turn a profit is to incorporate ezines & newsletters into their marketing strategy. Ezines and newsletters are a...
 
Targeting Your Customer’s Preferred Media to Lure Them Online

You know in your gut that you have a great product and that the market for that product is far larger than the few thousand searches it gets in the engines each month. You suspect, rightly, that many potential customers simply don’t know this product is available online.

This holds true especially in the case of e-books. You would be amazed by the number of people out there (and I’m not talking about Internet newbies, either) who have no clue what an e-book is!

These are customers with cash to spend. These are customers who would love the information you have to offer. However, these customers are also the people who half-glance at your Ad Words advertisement thinking “Well, I don’t know why all those little boxes are over there….” – and they eventually log off and start reading a magazine.

Tragic, isn’t it?

Slip Into Their Network.

Here’s where things get really exciting. You do not have to lose that sale! You do, however, need to slip into their network, their preferred media, and educate them.

You begin by taking a second look at your product and at your target market. You know where they surf online, but do you know where they’re hiding everywhere else?

Each market circulates within its own “secret” communications network. Further, each market displays a preferred (often historical) means of information consumption. What does this mean for you and how do you put it into action?

Consider the case of the Arts and Crafts industry. There are millions of potential customers in this industry, and it contains a mind boggling array of niche categories. Professional and amateur artists alike look to the Internet to order supplies and books, and find tutorials. However, a significant portion of this market continues to rely on print magazines and mail order catalogs for the simple fact that they offer more content, more variety, better graphics and easy to follow lessons.

Expressions Art Magazine illustrates this point quite well - (see: http://expressionartmagazine.com ).

According to their reader demographics survey:
• 78% of their readers purchase art supplies through the mail
• 81% purchase their art supplies over the Internet

This is just the tip of the iceberg. But notice how, for art supplies alone, your average Expressions reader is just as likely to purchase offline as they are online. Obviously, the


market is comfortable buying their art supplies from an online vendor. Your next question should be: “How likely are they to purchase an art related information product online?”

My guess is that they are very likely to do so, if they are aware that the product is available.

So, we dig deeper into the reader demographics and find that 73% attend classes related to their art. Their thirst for knowledge is high. This is a good thing. At this very moment, these customers are seeking out the type of information you could provide, but they are consuming it via offline classes and via magazines like Expressions.

If you can find it, you really should pick up a copy of this magazine. Flip through to the back of the publication and you will find a plethora of advertisements for mail order art suppliers and book vendors, with a sprinkling of related web sites. Do you see the potential here yet?

This is an ideal offline advertising opportunity. One ad in the back of a publication like this inserts you directly into that previously “hidden” communications network. This is your pipeline to a market of busy, creative folk. They may not take the time to run the kinds of non-traditional searches that would lead to your product online, but I can guarantee you that their natural curiosity will lead them to your web site if they see it advertised in the back of this kind of magazine.

You see, the wonderful thing is that you can capture them in art mode. You capture them in an open frame of mind as they actively pursue their passion. You also get added credibility just by being savvy enough to advertise in their favorite magazine. It’s an exclusive neighborhood, you know.

Lastly, you’ve also set your site up for a truly hands-off, viral traffic machine. Once your ad receives repeated exposure to the 65,000+ readership base of a magazine like Expressions, you can bet your visitors will bookmark your site, pass it along to friends and bring it up with their peers during offline art classes.

And lucky you! You’ve just bypassed 6 months of SEO work and saved at least a couple hundred bucks on pay per click advertising. It’s a beautiful thing, indeed.


About the Author

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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