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10 Steps to Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your...
Ideas for Ezine Publishing
Ezine publishing is an essential element of your online business. Ezines allow you to keep in touch with your prospective customers and to build a relationship of trust and respect with your readers. Building this relationship is very important to...
The Future of Advertising
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace. But its not simply advertising...
The Truth About Search Engines: Playing A Game You Can't Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. ...
Track Your Advertising Or Perish...
Track Your Advertising Or Perish... Copyright 2002 lessworkmoremoney.com By Armand Melanson Have you ever tried to find a light switch in a darkened room? You grope around helplessly hoping to find the switch. This is a good metaphor for the way...
 
Tempt Them with a Taste

When first going into malls across the country, Chick-Fil-A
sandwich shops probably did more for business by handing out free
chicken samples than anything else. Who could resist a chunk of
fried white chicken meat, lightly coated, offered to you on a
toothpick from a tray dressed up with a doily? Samplers returned
as customers, just as the company knew they would.

A specialty condiment company that hocked homemade jams and
mustards at street fairs in Texas grew fantastically. They were
awfully generous with the samples, spread on good crackers and
fresh bread. Didn't loads of people take advantage of the free
food? Sure, but soon they were a mainstay at bazaars and big
events, always with their spread of mustards and jams. People
tasted the product, loved the handsome jar labels, and bought
them up. How much could it have cost them to open up10 or 15 jars
during an event?

A classic selling dilemma is the need to help customers over the
decision-making hump. Are they sure your product is worth their
hard-earned money? This is your chance to eliminate the risk.
It's the "free trial-offer" solution.

A baker I knew had earned a place in history when her recipe for
Fudge Pecan Pie was published in Good Housekeeping Magazine.
Still, people hesitated over the twelve-dollar price tag. She did
two things: she served pieces by the slice. At a buck-fifty, it
was easier to swallow. But swallow they did, and often walked out
with a whole pie. Once the fudge pie or cherry or lemon chess pie
was already cut, she offered thin slices from the remaining pie
to people humming and hawing over a purchase. Never tasted
strawberry pie? Oh, you can't live another day until


you've
tasted mine. This is the first time you've bought our famous
bread pudding? I'll put another one in the bag so you won't have
to return quite so soon.

Pride in her baked products, combined with some marketing genius
and a little southern charm, made her bakery a winner.

What if your business doesn't sell food?

Vendors at trade shows are spending huge sums on decking out
booths and rented suites with food themes. A company I worked for
spent weeks developing a chocolate theme. Chocolate everything,
down to huge printed photographic murals of chocolate chips
adhered to the walls. During the trade show they hired girls to
pass out printed menus of the tantalizing chocolate desserts in
the company's suite. Did it work? Agents hoarded into the suite.
Listening to a pitch on long distance service was simply more
enjoyable while nibbling chocolate truffles. They did a booming
business that day.

The winter holidays offer an ideal time to tempt browsers into
the store with the smell of hot cocoa. A cool cup of lemonade is
a fun way to attract shoppers to a summertime sidewalk sale. I
think there's nothing nicer for weary shoppers than a discreet
table set up with coffee and cookies. It's a lovely gesture and
one of the cheaper efforts you could ever make at developing good
will and customer loyalty.

About the Author

Lisa Lake provides marketing advice and writes web copy, sales
letters, articles, ads, and press releases. .See her free tips at
http://MyAdBlaster.com and catch advice from the staff at
http://InternetWriters.com Quick turnaround on writing from
classified ads to ezines and ebooks. Reach Lisa at
lisa@drnunley.com or 801-328-9006.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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