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21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's...
Advertising Is Dead! Viva le SEO!
The King is dead! Long live the King! The death of Louis XIV. was announced by the captain of the bodyguard from a window of the state apartment. Raising his truncheon above his head, he broke it in the centre, and throwing the pieces among the...
Autoresponse Plus, The Email Marketing Solution To Increase Sales
Autoresponders in General Autoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the...
How To Cash In On Unlimited Free Ezine Advertising
If you've spent any time advertising your business in ezines, you are probably already aware that ezines can provide an affordable, profitable means to promote your business. But did you know that an even more effective way to market your business...
Maximizing the Value and Effectiveness of Your Pay-Per-Click Campaign
We always want maximum value and profits for our pay-per-click advertising budget. But how do we effectively maximize that for value and profits? We will have to really consider the factors that are affecting out sales and target market. ...
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Tempt Them with a Taste
When first going into malls across the country, Chick-Fil-A sandwich shops probably did more for business by handing out free chicken samples than anything else. Who could resist a chunk of fried white chicken meat, lightly coated, offered to you on a toothpick from a tray dressed up with a doily? Samplers returned as customers, just as the company knew they would.
A specialty condiment company that hocked homemade jams and mustards at street fairs in Texas grew fantastically. They were awfully generous with the samples, spread on good crackers and fresh bread. Didn't loads of people take advantage of the free food? Sure, but soon they were a mainstay at bazaars and big events, always with their spread of mustards and jams. People tasted the product, loved the handsome jar labels, and bought them up. How much could it have cost them to open up10 or 15 jars during an event?
A classic selling dilemma is the need to help customers over the decision-making hump. Are they sure your product is worth their hard-earned money? This is your chance to eliminate the risk. It's the "free trial-offer" solution.
A baker I knew had earned a place in history when her recipe for Fudge Pecan Pie was published in Good Housekeeping Magazine. Still, people hesitated over the twelve-dollar price tag. She did two things: she served pieces by the slice. At a buck-fifty, it was easier to swallow. But swallow they did, and often walked out with a whole pie. Once the fudge pie or cherry or lemon chess pie was already cut, she offered thin slices from the remaining pie to people humming and hawing over a purchase. Never tasted strawberry pie? Oh, you can't live another day until
you've tasted mine. This is the first time you've bought our famous bread pudding? I'll put another one in the bag so you won't have to return quite so soon.
Pride in her baked products, combined with some marketing genius and a little southern charm, made her bakery a winner.
What if your business doesn't sell food?
Vendors at trade shows are spending huge sums on decking out booths and rented suites with food themes. A company I worked for spent weeks developing a chocolate theme. Chocolate everything, down to huge printed photographic murals of chocolate chips adhered to the walls. During the trade show they hired girls to pass out printed menus of the tantalizing chocolate desserts in the company's suite. Did it work? Agents hoarded into the suite. Listening to a pitch on long distance service was simply more enjoyable while nibbling chocolate truffles. They did a booming business that day.
The winter holidays offer an ideal time to tempt browsers into the store with the smell of hot cocoa. A cool cup of lemonade is a fun way to attract shoppers to a summertime sidewalk sale. I think there's nothing nicer for weary shoppers than a discreet table set up with coffee and cookies. It's a lovely gesture and one of the cheaper efforts you could ever make at developing good will and customer loyalty.
About the Author
Lisa Lake provides marketing advice and writes web copy, sales letters, articles, ads, and press releases. .See her free tips at http://MyAdBlaster.com and catch advice from the staff at http://InternetWriters.com Quick turnaround on writing from classified ads to ezines and ebooks. Reach Lisa at lisa@drnunley.com or 801-328-9006.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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