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10X More Readers Using These Simple eZine Tactics
How to Syndicate Your Articles for Maximum Exposure. Guidelines to free and inexpensive methods to get your articles syndicated on websites worldwide. Its been said that being effective means doing the right thing and being efficient means...
9 Sneaky Steps to Multiplying Your Infoproduct Sales!
Tired of sitting around twiddling your thumbs, waiting for that next sale to shake you out of a boredom-induced stupor? This article will reveal a simple 9-step plan to help you multiply your product sales in just a few weeks. 1. Make sure you...
Interview With An Ezine Marketing Pro: Alexandria K. Brown
Take the time now to plan a quality publication from the start, and you’ll be amazed at the long term benefits. Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet...
"Publish an Ezine; Your Website Depends on It!"
So you've done all the research, built your website and you're ready to show it off to the world and make your Internet fortune. "Whoa," not so fast there, Mister. If you haven't included an ezine, your site is missing out on a major online...
The Smart Web Site: Navigating the 7 Red Flags
"The Smart Web Site – Navigating The Field Of 7 Red Flags" © 2002 by Scott T. Smith, Copywriting.Net Figuring out what makes a smart, profitable Web site is a process of elimination. Look around at what's out there on the Web. Take a very close...
 
The 80:20 Rule- Your Formula For Success

The previous 'dirt-world' retail business I managed had a large turnover, a very high profit, and less than 100 lines. Early in 2001, I was contracted to manage another business. This one carries over 800 different lines, yet has a turnover of only about a sixth of the other business, and a lower profit margin. They both have a comparable amount of traffic and credibility in the market, so how can it be that the results are so different?

The explanation starts with Vilfredo Pareto, an Italian economist and political sociologist who lived from 1848 to 1923. He devised the law of the 'trivial many and the critical few', better known as Pareto's Law, or the 80:20 rule. This rule says that, in many business activities, 80% of the potential value can be achieved from just 20% of the effort, and that one can spend the remaining 80% of effort for relatively little return.

Old Vilfredo might have lived a century ago, but he was spot on. I've been in business a long time, and I can confirm the almost universal truth of the 80:20 rule, in many forms.

- When Sales Manager of a Realty office, I had 19 sales staff working to me. About 85% of the business was written by the four top staff.

- In a Consumer Electrical business I owned, around 75% of the turnover came from the the best-selling 20% of the stock.

- In an eco-tourism business I now manage, there are almost 40 Departments of stock. One department alone produces over 25% of the profit; the next five departments produce the next quarter of profit; the next seven another quarter, and the next twenty-five or so together only produce the last quarter of profit.

The 80:20 Rule applies in almost every sphere. It's uncanny. In almost any field, 20% of the resources produce 80% of the result. It's vital to understand that the reverse is also true- things that take up 80% of your time and resources, will only produce 20% of your results.

Stocks, products, services, insurance, litigation, people- the 80:20 Rule keeps coming up! Look for it and you'll find it.

The


universality of this principle should be a powerful guide for you in business. Find out how it applies to your enterprise, and you have the power to set the vital priorities which will mean the difference between failure, survival, and success. Take the time now to look at your business. Look at where the results are coming from, and concentrate on those areas. Look at some of these areas...

- Have a product range? Have a look at how much of your profit comes from each item. Put your effort into the 20% that give you 80% of your sales- your winners.

- Selling products or services? Most likely, 80% of your sales come from 20% of your customers- the ones who make the big purchases and are repeat-buyers. Cherish that 20%.

- Have a sales force? Have a look at how much of your profit comes from each person. Make sure you reward and retain the 20% that are your winners.

- Have an affiliate program? Find the top 5-20% who give you 80% of your income, and make sure you support, encourage and reward your winners.

- Do advertising? Have a look at where the sales come from. Then identify the few ads that really pull, and the few places where you run them that really produce. Then refine your winning ads, and run them in those few places that give you the best results.

Run the 80:20 Rule over YOUR business today. It will save you time, effort, money and resources, and take you further down the road to business success. Bon voyage!

This article may be reproduced in your print or electronic publications FREE OF CHARGE. All I ask is that you retain the 'author bio' at the bottom of the article. If you'd like to advise me before or after publication, I would be interested in hearing from you!


About the Author

John Payne, a lifetime Marketer, is "The Human Face of Web Marketing". Each week his Web Marketing Ezine shows over 6000 readers in more than 56 countries how to succeed, with a uniquely human emphasis on the business of Web Marketing. To get your free subscription visit http://www.WebMarketingEzine.com NOW!

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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