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The Biggest Promotion Mistake

Whether you run an online or off-line mail order business
one thing all businesses need are customers.

So how do you go about getting customers?

Well in the snail mail order business you could run ads in
business opportunity magazines, or you could go direct mail
renting mailing lists.

Online business works something the same you can post your
message on Newsgroups or Free For All sites.

To promote my latest opportunity I recently rented a mailing list of
200 fresh business opportunity seekers supplied on sticky labels.

Out of the 200 names and addresses at least 30 of them were regular
advertisers in UK business opportunity magazines, another 10 had
business names and addresses but the biggest surprise was finding
my own name and address on the list.

After I discarded the useless names I sent my offer to the rest of the list
and had a 0% response to the mailing.
The whole mailing had been a complete waste of time and money.

It wasn't until later that I found out why my response was so low.

I ran a small classified ad in around 10 business opportunity magazines
and small adsheets for a month and coded each ad to see which
publications were bringing in the best response.

I got a reasonable response from all the ads for up to two months.

After two months I was still receiving replies from these ads but
instead of further information requests these replies were filled with
business opportunity leaflets and had a sticky label on the envelope.

Someone was going through these publications and compiling a
mailing list and I could tell by the different codes on the labels to which
publication was renting my name.

To someone


new in the business opportunity market this list could be
a make or break for their business but it showed me what a lot of
businesses online or off-line are doing wrong.

If you try to sell any product you run a better chance of selling it to a
buyer than another seller but a lot of direct marketers are promoting
their product to other sellers.

If you post a message to a Newsgroup or FFA site they are full of
other sellers and you usually get counter messages trying to sell
you something.

The same goes with mail order mailing lists they usually contain more
sellers than buyers.

It doesn't matter how good your product is or how good your headline or
promotion materials are, if your message is going to someone who is
already involved with a business opportunity you can be sure they don't
want another one.

In order to reach the real market for your product you must advertise
in any magazine or ezine that your potential buyers would read.

Create an advert that will invite potential customers to send for
further information on your product or service.

When customers reply to your advert save their names and addresses
to a database or address book and use these names to promote
your products.

These names have made the effort to contact you and have shown
an interest in your product so it is only a matter of time before they
purchase one or more of your products.

About the Author

Gordon King of The Psg Classifieds Ezine.
Aimed at the 99% of internet businesses that fail every year.
Free ad for all new subscribers.
mailto:psgclassifieds-subscribe@topica.com
Free Software, E Books and Advertising.
http://www.psgclassifieds.co.uk

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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