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10 Ways To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. How do you do this? Look up the top 20...
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1. Promote your business in ezines by placing classified ads, solo ads, and sponsor ads. 2. Write articles for publication in ezines. This will give you a powerful way to reach thousands of subscribers while building up your reputation as an expert...
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Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. There is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have more...
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So you want to start publishing an online newsletter? Why? Because that’s what all the online marketing experts and gurus said to do. You’ve been told you’ll pull in lots of new customers if you just start publishing an online newsletter AND...
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The Dreaded "M" Word, and Why We Need to Do It
You offer a superior writing/editing service. You've written an awesome book. Your newsletter is arguably one of the best of its kind.
But if no one knows about it...if no one knows about *you*...
Let's face it. Marketing your book(s), your products and/or your services is as essential to being a successful writer as, well, writing. Even more so, if your goal is to freelance full-time.
But perhaps even the word "marketing" makes you cringe. It brings visions of placing sweaty-palmed telephone calls to strangers, handing out business cards at cocktail parties that you didn't even want to attend in the first place, and having a booth at the local Chamber of Commerce business fair. Marketing means keeping you away from what you most want to do--writing.
I know the feeling. Every time I'd get to the chapter on placing cold calls in Peter Bowman's _The Well-Fed Writer_, I'd screech to a halt. Bowerman states that placing calls to let people know of your availability as a freelance writer is crucial to the success of your business. It seems I'd rather starve.
I know why many of us feel that way. Early on, we discovered that we were far more comfortable and articulate with the written, as opposed to the spoken, word. With a pen in our hands, or at our keyboards, we don't flush or stammer. And during those times when the right words escape us, no one else has to know about it; the only thing others see is our finished product. This certainly isn't true when we speak.
So yes, I understand our fear of the "m" word. But we need to be honest with ourselves--how much do we *really* want to achieve full- time freelance writing success? Do we want it enough to accept the fact that emailing our resumes in response to a few job offers we see online will never bring in enough work to support us? Do we want it enough to realize that we should spend at least 75 percent of our time (at least in the beginning) on either online or offline marketing, whether its telephone cold calling, placing ads and articles in ezines, sending press releases, or joining our local Chambers of
Commerce?
Because, in order to truly succeed as a freelancer, I firmly believe we have to accept, embrace and even learn to enjoy the marketing aspect of our business. I know this because my own failure to succeed as a full-time freelance writer a few years back was solely because I did not develop, implement and sustain an ongoing marketing plan. Not because I didn't possess the skills and talent. Not because the markets weren't out there. But because I didn't let enough people know I existed, or exactly what it was I could do to help their businesses.
My stepdaughter's soccer team used to have a pre-game cheer that went like this: "You gotta want it to win it, and we want it more!" If that sounds like how you feel about having a full-time freelance writing business, start today to overcome your fear of marketing and (thank you, Nike) just do it!
Not sure how to get started? Here are a few tools for you:
1. Pick up a free marketing workbook here: http://hypertracker.com/go/writesuccess/plan . While you're there, sign up for Rob's free marketing ezine, too. It is always filled with excellent ideas on how independent consultants (which includes us freelance writers, by the way) can find and attract more business.
2. Consider purchasing the ebook, _Local Email Profits_, which shows you how to approach professionals and businesses in your hometown to offer your writing services. You'll find it here: http://hyperTracker.com/go/writesuccess/WSNAAW/ .
3. Read books on marketing. One excellent resource, which you can find at your local library or in bookstores, is _Guerrilla Marketing for Writers_, cowritten by Jay Conrad Levinson and others.
Then get started right away. Who knows? You may actually learn to love marketing yourself--especially when your efforts start to bring in steady and profitable freelance work.
About the Author
Mary Anne Hahn publishes WriteSuccess, a free biweekly ezine of ideas, information and inspiration for people who want to pursue successful full-time writing careers. To subscribe, mailto:writesuccess-subscribe@yahoogroups.com
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The Ezine Directory |
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www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
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www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
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www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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