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10 Tips For Running A Profitable Web Site!
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all. 2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a...
Misspelled Words Make You Money
========= "Mispelled Words Make Money" ========= by: Wayne Lockwood, editor/publisher The Electronic Marketer's Communique newsletter http://elitemarketingsolutions.com/home/ http://elitemarketingsolutions.com/subscribe.html Many years...
Putting Your Game Plan Together
Are you shooting in the dark or do you have a well organized and effective game plan in place? Lets say, you are planning the vacation of your dreams. You can pick any location you desire. In the excitement of things you've gotten so caught up...
Selling Is Not A Dirty Word
Selling--a word that strikes terror in writers and professionals. We love to write. We love to coach. We love to speak. We hate to SELL. Maybe that's because we have the used car salesman or the vacuum sales person in mind. They annoyed us because...
Winning the Game: Your Strategic Marketing Plan
If you want your small business to compete with the "big boys" you should have a "strategic marketing plan." A strategic marketing plan basically spells out how you will use your available resources to meet your company's stated goals and...
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The Great Email Debate -- Rich Media V. Text
If there is one thing that gets marketing geeks all sweaty
and excited, it's something new that promises to help us get
the attention of our target market.
It's little wonder that marketers are excited about the
possibility of using rich media email (HTML and Flash are
the most common) as a way to jazz up emails and make them
more interesting.
Being able to use rich media email as a marketing tool
allows marketers to do things they never could do in the
past.
Retailers, for instance, can send an email with a picture of
a close-out product and a quick "buy me" button, a strategy
that has been proven effective for increasing sales.
With Flash technology, you can even send a full multimedia
presentation via email, the perfect digital salesperson.
If you look to the leaders in opt-in list marketing, however,
you will find that 99% of them still use plain text email as
their media of choice.
People with huge opt-in lists such as Cory Rudl, Ken Envoy,
Terry Dean, and Marlon Sanders, all use text formatted email
messages.
There are a number of reasons why they refuse to change to
HTML, but the most important is that it creates results.
They have proven time and time again that the best format is
still
plain text. Results count. Here are some reasons why
text email is still the way to go:
~ Most of the new spam filters (software that kills spam
before it hits your inbox, see "resources" below) will
*automatically* delete HTML email unless the user adds you
to his/her friends list.
~ People receive mostly text email from their friends
and associates, rich media doesn't come from "people" it
comes from "companies". Who would you rather buy from?
~ Many email clients still don't handle HTML well, so
in order to reach everyone with a high-quality message, you
need to produce to the lowest common denominator.
~ Rich media takes longer to load which frustrates
prospects. Frustration is a state-of-mind that effective
email marketers avoid like the plague.
~ Finally, and this is strictly my opinion, Text email
generally looks better and is easier to read as long as it
is formatted correctly.
I've decided to go with the experts and keep my ezine in the
text only format.
About the Author
Doug Hudiburg is a self proclaimed Marketing Geek and the founder of
Business-Marketing-Advisor.com a central source for
marketing insight and resources for businesses of all sizes.
www.business-marketing-advisor.com
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