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5 Ways To Automate Your Site
Automating your online business is one of the most important steps you can take to insure your success on the internet. If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really...
Consumer Styles: Research Review
From The Darrin Coe Ezine According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”. 1. The...
Eight Tips for Ezine Writers
Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web? The reason is quite simple. People very rarely go online looking for something to buy. They go online looking for information - free...
Internet Marketing: Avoid "Blind Sheep" Mentality
Internet Marketing: Avoid "Blind Sheep" Mentality If you want your online business to succeed, you have to give it your own twist, not follow someone else like a blind sheep. Despite what the Internet marketing gurus tell you, you will not likely...
Powerful Lessons From A $20 Bill
Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned that there were no strings attached. You would have thought everyone would be raising their hands...
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The Great Email Debate -- Rich Media V. Text
If there is one thing that gets marketing geeks all sweaty and excited, it's something new that promises to help us get the attention of our target market.
It's little wonder that marketers are excited about the possibility of using rich media email (HTML and Flash are the most common) as a way to jazz up emails and make them more interesting.
Being able to use rich media email as a marketing tool allows marketers to do things they never could do in the past.
Retailers, for instance, can send an email with a picture of a close-out product and a quick "buy me" button, a strategy that has been proven effective for increasing sales.
With Flash technology, you can even send a full multimedia presentation via email, the perfect digital salesperson.
If you look to the leaders in opt-in list marketing, however, you will find that 99% of them still use plain text email as their media of choice.
People with huge opt-in lists such as Cory Rudl, Ken Envoy, Terry Dean, and Marlon Sanders, all use text formatted email messages.
There are a number of reasons why they refuse to change to HTML, but the most important is that it creates results.
They have proven time and time again that the best format is still
plain text. Results count. Here are some reasons why text email is still the way to go:
~ Most of the new spam filters (software that kills spam before it hits your inbox, see "resources" below) will *automatically* delete HTML email unless the user adds you to his/her friends list.
~ People receive mostly text email from their friends and associates, rich media doesn't come from "people" it comes from "companies". Who would you rather buy from?
~ Many email clients still don't handle HTML well, so in order to reach everyone with a high-quality message, you need to produce to the lowest common denominator.
~ Rich media takes longer to load which frustrates prospects. Frustration is a state-of-mind that effective email marketers avoid like the plague.
~ Finally, and this is strictly my opinion, Text email generally looks better and is easier to read as long as it is formatted correctly.
I've decided to go with the experts and keep my ezine in the text only format.
About the Author
Doug Hudiburg is a self proclaimed Marketing Geek and the founder of Business-Marketing-Advisor.com a central source for marketing insight and resources for businesses of all sizes.
www.business-marketing-advisor.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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