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3 Quick Tips To Getting More Profit From Your Articles
One of the most effective ways to market your business online is to write articles for publication in ezines. In fact, many successful marketers write articles as the primary means of promoting their businesses online. Beyond submitting your...
Article Distribution: How Will Your Results Vary?
It’s not enough to just sit around and expect that your articles will bring you a good amount of traffic right after you submitted your articles for distribution. Might as well think of some factors… Is your article worthy to be reprinted? Do the...
THE SECRET and SINGLE MOST EFFECTIVE STEP IN INTERNET MARKETING
What is it (I can't wait for the suspense a moment longer)? WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists. WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")? If it is well-written and most importantly,...
The Truth About Internet Fishing, er, Marketing
This article is pure gold! Nothing like this has ever been written, nor will be. Learn now the deepest secrets behind making HUGE profits from instant sales. The POWER of the Internet will explode profits right into your bank account! Supercharge...
Things to Know if You're Marketing on the Internet
1. According to Nielson NetRatings, the US accounts for 29% of the global Internet access universe, Europe, 23%, Asia-Pacific, 13%, and Latin America, 2%. 2. The US still leads in web usage. As of May ’03, the number of sessions/visits per month...
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The Great Email Debate -- Rich Media V. Text
If there is one thing that gets marketing geeks all sweaty
and excited, it's something new that promises to help us get
the attention of our target market.
It's little wonder that marketers are excited about the
possibility of using rich media email (HTML and Flash are
the most common) as a way to jazz up emails and make them
more interesting.
Being able to use rich media email as a marketing tool
allows marketers to do things they never could do in the
past.
Retailers, for instance, can send an email with a picture of
a close-out product and a quick "buy me" button, a strategy
that has been proven effective for increasing sales.
With Flash technology, you can even send a full multimedia
presentation via email, the perfect digital salesperson.
If you look to the leaders in opt-in list marketing, however,
you will find that 99% of them still use plain text email as
their media of choice.
People with huge opt-in lists such as Cory Rudl, Ken Envoy,
Terry Dean, and Marlon Sanders, all use text formatted email
messages.
There are a number of reasons why they refuse to change to
HTML, but the most important is that it creates results.
They have proven time and time again that the best format is
still
plain text. Results count. Here are some reasons why
text email is still the way to go:
~ Most of the new spam filters (software that kills spam
before it hits your inbox, see "resources" below) will
*automatically* delete HTML email unless the user adds you
to his/her friends list.
~ People receive mostly text email from their friends
and associates, rich media doesn't come from "people" it
comes from "companies". Who would you rather buy from?
~ Many email clients still don't handle HTML well, so
in order to reach everyone with a high-quality message, you
need to produce to the lowest common denominator.
~ Rich media takes longer to load which frustrates
prospects. Frustration is a state-of-mind that effective
email marketers avoid like the plague.
~ Finally, and this is strictly my opinion, Text email
generally looks better and is easier to read as long as it
is formatted correctly.
I've decided to go with the experts and keep my ezine in the
text only format.
About the Author
Doug Hudiburg is a self proclaimed Marketing Geek and the founder of
Business-Marketing-Advisor.com a central source for
marketing insight and resources for businesses of all sizes.
www.business-marketing-advisor.com
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