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10 Explosive Ways To Elevate Your Sales
1. Publish an ezine. Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors' minds. Get more of your visitors to subscribe to your ezine by stressing the benefits your ezine will provide to...
Captions that PULL your customers TO you
Are you tired of so and so? Do you continually waste time and money trying to so and so? Then try our amazing so and so! We guarantee so and so or your money back. Plus if you purchase so and so now we will offer you so and so FREE! “I was ...
Don't Forget your Existing Clients
Quest for new clients shouldn’t ignore those who pay the bills
Acquisition. It’s a big word in small business marketing. Companies are constantly looking at ways to draw new people to the business and generate new streams of revenue. In this...
Want to start a publishing revolution?
Want to start a publishing revolution? Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your...
Will You Be An Internet Success Story
by Raymond Johnston Jr. The internet has completely changed the business world. It has changed the whole concept of how to be successful in a home business. It has also provided the opportunity for many to give up the 9 to 5 world and seek their...
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The Great Email Debate -- Rich Media V. Text
If there is one thing that gets marketing geeks all sweaty
and excited, it's something new that promises to help us get
the attention of our target market.
It's little wonder that marketers are excited about the
possibility of using rich media email (HTML and Flash are
the most common) as a way to jazz up emails and make them
more interesting.
Being able to use rich media email as a marketing tool
allows marketers to do things they never could do in the
past.
Retailers, for instance, can send an email with a picture of
a close-out product and a quick "buy me" button, a strategy
that has been proven effective for increasing sales.
With Flash technology, you can even send a full multimedia
presentation via email, the perfect digital salesperson.
If you look to the leaders in opt-in list marketing, however,
you will find that 99% of them still use plain text email as
their media of choice.
People with huge opt-in lists such as Cory Rudl, Ken Envoy,
Terry Dean, and Marlon Sanders, all use text formatted email
messages.
There are a number of reasons why they refuse to change to
HTML, but the most important is that it creates results.
They have proven time and time again that the best format is
still
plain text. Results count. Here are some reasons why
text email is still the way to go:
~ Most of the new spam filters (software that kills spam
before it hits your inbox, see "resources" below) will
*automatically* delete HTML email unless the user adds you
to his/her friends list.
~ People receive mostly text email from their friends
and associates, rich media doesn't come from "people" it
comes from "companies". Who would you rather buy from?
~ Many email clients still don't handle HTML well, so
in order to reach everyone with a high-quality message, you
need to produce to the lowest common denominator.
~ Rich media takes longer to load which frustrates
prospects. Frustration is a state-of-mind that effective
email marketers avoid like the plague.
~ Finally, and this is strictly my opinion, Text email
generally looks better and is easier to read as long as it
is formatted correctly.
I've decided to go with the experts and keep my ezine in the
text only format.
About the Author
Doug Hudiburg is a self proclaimed Marketing Geek and the founder of
Business-Marketing-Advisor.com a central source for
marketing insight and resources for businesses of all sizes.
www.business-marketing-advisor.com
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