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The Great Email Debate -- Rich Media V. Text

If there is one thing that gets marketing geeks all sweaty
and excited, it's something new that promises to help us get
the attention of our target market.

It's little wonder that marketers are excited about the
possibility of using rich media email (HTML and Flash are
the most common) as a way to jazz up emails and make them
more interesting.

Being able to use rich media email as a marketing tool
allows marketers to do things they never could do in the
past.

Retailers, for instance, can send an email with a picture of
a close-out product and a quick "buy me" button, a strategy
that has been proven effective for increasing sales.

With Flash technology, you can even send a full multimedia
presentation via email, the perfect digital salesperson.

If you look to the leaders in opt-in list marketing, however,
you will find that 99% of them still use plain text email as
their media of choice.

People with huge opt-in lists such as Cory Rudl, Ken Envoy,
Terry Dean, and Marlon Sanders, all use text formatted email
messages.

There are a number of reasons why they refuse to change to
HTML, but the most important is that it creates results.

They have proven time and time again that the best format is
still


plain text. Results count. Here are some reasons why
text email is still the way to go:

~ Most of the new spam filters (software that kills spam
before it hits your inbox, see "resources" below) will
*automatically* delete HTML email unless the user adds you
to his/her friends list.

~ People receive mostly text email from their friends
and associates, rich media doesn't come from "people" it
comes from "companies". Who would you rather buy from?

~ Many email clients still don't handle HTML well, so
in order to reach everyone with a high-quality message, you
need to produce to the lowest common denominator.

~ Rich media takes longer to load which frustrates
prospects. Frustration is a state-of-mind that effective
email marketers avoid like the plague.

~ Finally, and this is strictly my opinion, Text email
generally looks better and is easier to read as long as it
is formatted correctly.

I've decided to go with the experts and keep my ezine in the
text only format.

About the Author

Doug Hudiburg is a self proclaimed Marketing Geek and the founder of
Business-Marketing-Advisor.com a central source for
marketing insight and resources for businesses of all sizes.

www.business-marketing-advisor.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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