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3 Quick Tips To Getting More Profit From Your Articles
One of the most effective ways to market your business online is to write articles for publication in ezines. In fact, many successful marketers write articles as the primary means of promoting their businesses online. Beyond submitting your...
5 Ways To Explode The Number Of Subscribers To Your Ezine
I am about to share 5 powerful ways to boost your ezine
subscription rate without any additional traffic! I'lll assume
that you already have a stream of traffic, even if it's only 10
visitors a day. These techniques will get more of those...
Five Profitable Ways To Use Your Follow Up Autoresponder
What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.
Web site promotion should start with search engines. Next comes your opt-in...
Improve Your Chances of Success
The internet has completely changed the business world. It has changed the whole concept of how to be successful in a home business. It has also provided the opportunity for many to give up the 9 to 5 world and seek their dream on the internet. Some...
Market Through Distance Learning Courses
Distance Learning courses are a great way to market your practice and other products you sell. First of all, it gets your name out in a new way. For instance, I'm a personal and professional development coach, and so its natural that I would offer...
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The Secret Methods of Tracking Your Advertising
When you are placing ads in ezines or posting to newsgroups or leaving your sig file anywhere, you should be tracking the effectiveness of your efforts. People have been tracking their advertising efforts since the beginning of direct marketing. If you are a fan of the tv infomercials, you would have noticed that when the payment information is displayed, it always includes a particular Department number or instructs you to call a particular extension number. This tells the advertiser where their customers and prospects are coming from. You can easily implement these tricks yourself so that you can determine what the most cost effective methods of advertising are for you.
Here is a simple and free way to track your ads. Lets say you are running 3 ads for the same product and placing those ads in 3 different ezines. The product is sold from one page on your website called: http://www.yourdomain.com/sales.html
If you had every ad point to that URL, you would never know which ad worked or which ezine brought in the sales. Therefore, you could track your ads by doing this:
Place a question mark and some code at the end of each URL. For example:
sales?ezine1 sales?ezine2 sales?ezine3
You can make the code whatever you want as long as you remember which code you chose for the particular ad. Just remember this does not only apply to ezine advertising, you could use this in your discussion forum posts or in your sig file or anywhere else that you choose to promote your site, both online and offline. I suggest keeping a record of which code matches which ad as it can be quite confusing keeping track of all your ads. For example, I use Microsoft Excel to keep a spreadsheet record of all of my advertising efforts.
Your webserver will not recognize the question mark (?) code but your server logs will. This is the key. People will all end up on the same page (sales.html) but your logs will indicate the sales that came from each unique ad. This will allow you to make an informed decision about which ezines to continue to place ads in and those that aren't worth your investment of time and money.
Your
server logs record every URL that was entered (or clicked on) to get to your site. Whenever people order, you can go to your server logs and match the time they ordered to the time that hits to your sales page were received using the unique code. This will help you to determine which ad brought in the sale.
If you do not have access to your server logs or you do not know how to use them, there are many free and inexpensive stat tracking solutions available on the internet that are easy to understand and implement. Here is one that we highly recommend using: Sitegauge
How will you determine which ads were effective? In the offline world, advertising is measured in response rate. This means how many people responded to your ad (responded could mean clickthrus, sales or even subscribers to your ezine). You have to decide which of the possible responses is valuable to you. Are you trying to get more traffic, more sales or simply capture email addresses so you can follow up at a later date?
Since we are talking about sales in this article, you have to determine how many visitors it takes before you get a sale. If an ad brought in 100 visitors and you had 4 sales, then you have a 25% response rate. That is quite amazing. You would then want to keep running the ad in the ezine that brought you that response rate until you see the rate start to drop dramatically.
What you have just learned is the key to cost effective advertising. Advertising, when performed efficiently is like an exact science instead of a guessing game. This is scientific advertising at it's best!
P.S. An even simpler (albeit not free) way of tracking ads is to purchase affiliate software and use it to track your ads by manually assigning each ad a unique affiliate id. This is very simple to do and can be set up quite easily.
About the Author
Marc Goldman, Goldbar Enterprises subscribe to The Marketers Resource Weekly: The Free Internet Marketing Resource for the New Millennium. Subscribe at http://www.goldbar.net Discover the exclusive members only website that will propel your business to dizzying heights. www.marketersresource.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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