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The Secret Methods of Tracking Your Advertising

When you are placing ads in ezines or posting to newsgroups or leaving your sig file
anywhere, you should be tracking the effectiveness of your efforts. People have been
tracking their advertising efforts since the beginning of direct marketing. If you are a fan
of the tv infomercials, you would have noticed that when the payment information is
displayed, it always includes a particular Department number or instructs you to call a
particular extension number. This tells the advertiser where their customers and
prospects are coming from. You can easily implement these tricks yourself so that
you can determine what the most cost effective methods of advertising are for you.

Here is a simple and free way to track your ads. Lets say you are running 3 ads for
the same product and placing those ads in 3 different ezines. The product is sold from
one page on your website called:
http://www.yourdomain.com/sales.html

If you had every ad point to that URL, you would never know which ad worked or which
ezine brought in the sales. Therefore, you could track your ads by doing this:

Place a question mark and some code at the end of each URL. For example:

sales?ezine1
sales?ezine2
sales?ezine3

You can make the code whatever you want as long as you remember which code you
chose for the particular ad. Just remember this does not only apply to ezine
advertising, you could use this in your discussion forum posts or in your sig file or
anywhere else that you choose to promote your site, both online and offline. I suggest
keeping a record of which code matches which ad as it can be quite confusing
keeping track of all your ads. For example, I use Microsoft Excel to keep a
spreadsheet record of all of my advertising efforts.

Your webserver will not recognize the question mark (?) code but your server logs will.
This is the key. People will all end up on the same page (sales.html) but your logs will
indicate the sales that came from each unique ad. This will allow you to make an
informed decision about which ezines to continue to place ads in and those that aren't
worth your investment of time and money.

Your


server logs record every URL that was entered (or clicked on) to get to your site.
Whenever people order, you can go to your server logs and match the time they
ordered to the time that hits to your sales page were received using the unique code.
This will help you to determine which ad brought in the sale.

If you do not have access to your server logs or you do not know how to use them,
there are many free and inexpensive stat tracking solutions available on the internet
that are easy to understand and implement. Here is one that we highly recommend
using: Sitegauge

How will you determine which ads were effective? In the offline world, advertising is
measured in response rate. This means how many people responded to your ad
(responded could mean clickthrus, sales or even subscribers to your ezine). You have
to decide which of the possible responses is valuable to you. Are you trying to get
more traffic, more sales or simply capture email addresses so you can follow up at a
later date?

Since we are talking about sales in this article, you have to determine how many
visitors it takes before you get a sale. If an ad brought in 100 visitors and you had 4
sales, then you have a 25% response rate. That is quite amazing. You would then
want to keep running the ad in the ezine that brought you that response rate until you
see the rate start to drop dramatically.

What you have just learned is the key to cost effective advertising. Advertising, when
performed efficiently is like an exact science instead of a guessing game. This is
scientific advertising at it's best!

P.S. An even simpler (albeit not free) way of tracking ads is to purchase affiliate
software and use it to track your ads by manually assigning each ad a unique affiliate
id. This is very simple to do and can be set up quite easily.

About the Author

Marc Goldman, Goldbar Enterprises
subscribe to The Marketers Resource Weekly:
The Free Internet Marketing Resource for the New
Millennium. Subscribe at http://www.goldbar.net
Discover the exclusive members only website that
will propel your business to dizzying heights.
www.marketersresource.com

 

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The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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en.wikipedia.org
 
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to test your ads in ezines before you spend a dime

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  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • is that my butt

  • is there a spy in your computer

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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