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Case In Point: Consistent Response Rates of 50%
by Karon Thackston © 2002 http://www.ktamarketing.com We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us,...
How To Use Viral Marketing Tools To Explode Your Ezine List!
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>...
Supplementing Spiders
We, as webmasters or website owners, are always looking for ways to supplement the search engine spiders. I call it 'supplementing spiders'. What we are trying to do is encourage these 'spiders' to come feed on the keywords and 'content' of our...
The Triple A Club
You too can become a member of the triple A Club. It is not that hard to do. You just need determination, dedication and the willingness to succeed. Who are the members in The Triple A Club? Every single successful business. But what is The Triple...
Top Ten Reason to Publish an Ezine AND a Blog
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional...
 
The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.

Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty nearby you notice the bakery on the corner. As you draw closer you see the storekeeper handing out free samples of the cake you smell. You happily try the sample and before you know it your standing on line waiting to buy a whole cake.

How did this happen? How did you go from going about your business to buying a cake you had no intention of buying when you left your house? The fact that you ended up waiting on a line to buy a cake is no accident. The proprietor of the bakery from which you bought your cake knows something about highly effective marketing.

Just what does he know?

He knows that he first needs to get his prospects attention to draw them to his shop. He accomplishes this step with particularly strong exhaust fans he uses to permeate the local air with the tantalizing aromas of his pastries. Once he has his prospects’ attention he demonstrates the value of his goods by giving away yummy free samples and offering a buy one get one free deal. It’s no wonder unsuspecting people wind up on line waiting to buy from him.

You can enjoy the same success marketing your business even if your product or service doesn’t have a wonderful odor you can use to generate interest in what you do. Instead, you can use your own version of the “smell, taste, buy” sales process to get the results you want.

Attract Your Prospects’ Attention (Smell)

If you sell motorcycles or provide legal services chances are you’re not going to attract too much attention to yourself with any particularly pleasing odor. Instead you can use an outstanding marketing message to get yourself noticed. A well written marketing message delivered to an appropriate target audience will help your business stand out in a crowd and draw your prospects to you.

A great marketing message will speak directly to your target market and identify the problems you solve and the results you provide. You can use your marketing message anywhere you advertise, including: search engines, newspapers, magazines, Ezines and newsletters.

When you use your marketing message make sure you include along with it a call to action. Once you have your prospects’ attention you want to be sure you tell them what you want them to do: visit your web site, stop by your store or request your catalog, for instance.

Remember, you don’t need a


great smelling product or service to get noticed by those most likely to buy from you. You need a compelling marketing message.

Demonstrate Value
If your product or service doesn’t have a wonderful smell it probably doesn’t taste too good either so you’d be well advised not to have your prospects take a bite of your top selling motorcycle or the latest legal brief you’ve written.

Instead, you can demonstrate value to your prospects by offering a test ride or providing a helpful and informative guide about a specific topic of particular interest to your target market. By giving something away for free you demonstrate the quality of your product or the usefulness of your service. Be sure to get your prospects’ contact information in exchange for anything you may give away as your goal is to consistently demonstrate your expertise to your prospects over time, with their permission, of course. In so doing, you will win their trust and position yourself in their minds in such a way that they will think of you when they decide it is time to solve an ongoing or newly created problem.

Make a Remarkable Offer
Once you’ve grabbed your prospects’ attention and have demonstrated your value to them you want to make a remarkable offer. The decision to buy from you should be a no-brainer. Your offer should include benefits that far supercede the cost of your product or service. Your offer should be a knock-out punch.

In order to make a remarkable offer you must truly understand your prospects wants or needs.

What are some questions you can ask your prospects to better understand their needs?

Once you have these answers you can use them to custom mold your offer to any prospect.

Move Your Marketing Forward™
It doesn’t matter if you are the most talented person in your field or you have the best product in the world if nobody knows you can help them. The sales process described above begins by attracting attention with an outstanding marketing message. If you are not effectively using an outstanding marketing message you can improve your ability to generate interest in what you do by developing one and broadly incorporating it into your marketing strategy. Making the decision to improve or use a marketing message is one of the strongest moves you can make as a small business owner to improve your ability to market yourself. Bake your cake and buy some fans.

About the Author

The author, Jeremy Cohen, helps small business owners be more successful with his coaching service and free marketing guide, Jumpstart Marketing: More Prospects, Clients and Success. Get the guide at:
http://www.bettermarketingresults.com

 

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  • how to build a forum that doesnt fall apart two months later part 1

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit from 2 tier affiliate programs and build a sub affiliate army in the next 24 hours without spending a penny on advertising

  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to select an affiliate program

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  • how to successfully market with safelists

  • how to successfully promote your business to an international audience

  • how to take advantage of the holiday slow down

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  • how to test your ads in ezines before you spend a dime

  • how to turn an ezine advertising strategy into thousands of dollars overnite

  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use the multiplier effect in web marketing

  • how to use viral marketing tools to explode your ezine list

  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how to write best articles

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  • how to write little tiny adwords ads that bring giant sized profits

  • how to write the perfect classified ad and how to use it to make sales

  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

  • ideas for ezine publishing

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase web site traffic by writing your own ezine article

  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

  • insurance financial services sales tactics

  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

  • is it easy for you

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  • is running a membership site right for you

  • is that my butt

  • is there a spy in your computer

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  • is your ezine a wealth of information or a sales trap

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  • its all in the state of mind

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  • its the marketing that counts

  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

  • i want my own domain

  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • keep winning those customers that youve already won

  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • make an impact make a difference

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  • making money online real fast

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  • making money with niche products

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing yourself online freelancing 101

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

  • mlm success training the success declaration of independence for network marketers

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • niche markets and mini sites profits the war has begun

  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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