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Interviews With Successful Ezine Publishers - Eva Browne- Paterson
Evie Browne-Paterson is publisher of EvieB's New-Z, an ezine aimed at people with a business who want to promote it for free or at little cost. Subscribers are provided with Free marketing software, marketing ebooks, marketing articles, techie...
Little Red Riding Hood Went Walking in the Ezine-Woods Alone
And she forgot to check under Grandmother's nightie. Don't let this happen to you! Little Red Riding Hood went walking in the woods alone, and then … she forgot to look under grandmother’s nightie. Are you doing this with your ezine? ...
RSS: The Wave Of The Future For Ezine Publishing
A powerful innovation, known as RSS or really simple syndication, is destined to revolutionize the way ezines are delivered to their subscribers. In fact, Microsoft's plans to add RSS to the new version of their Internet Explorer and Longhorn...
Unique Free Advertising.
Unique Free Advertising. The most successful advertising is obviously expensive. There are ways of free advertising that over time will Work out to be just as profitable to you. Everybody, at some point, has brought a product over the Internet. If...
Word of Mouth' Marketing
'Word of Mouth' is still one of the most effective marketing techniques, online or offline. Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's just the thing Fred's been looking for. What if Joe could...
 
The Ultimate Marketing Secret

Hold on a second! I know you’re eager discover this marketing
“secret” is, but before we get to that, I’d like you to do a quick exercise.
So grab a pen and a piece of paper, this won’t take long.

Ready?

Write down every method you currently use for marketing your
business. Take your time. Put down every technique you employ. Let me
know when you’ve finished.

All done? Swell.

So, what’s on your list? Chances are you have the usual marketing tools: newspaper, radio and television ads; showcase videos; web sites; business cards, etc. You probably have some of the more “advanced” techniques, too: writing a regular column for a newspaper/magazine; vehicle placards/window detailing; regularly attending professional/association meetings; teaching classes; sponsoring
community events; referrals agreements; etc.

All are useful tools for marketing your business. But there’s
another “must have” that you need on your list. I call it the “ultimate
marketing secret” because an amazing number of businesses overlook
it. So what is this remarkably effective marketing method?

Simple: CUSTOMER SERVICE.

I don’t just mean simple customer service. I mean
honest-to-goodness, 110% knock-your-socks-off-before-during-and-
long-after-the-sale, gotta-love-this customer care. Or, as marketing guru
Jay Conrad Levinson says, “customer bliss.”

Too easy an answer, you say? Doesn’t matter, it’s true. Whether
you believe it or not, the fact of the matter is, everything you do is
marketing! And customer service is the primary “contact point” for the
customer. It’s what they will remember most about dealing with you and
your business. If any aspect of your customer service falls below their
needs, you’ve lost. Sure, you might have a contract that keeps your from
losing their business -- this time. But you won’t get it again. And you
probably won’t get the business of anyone they know, work with, or talk
to for the next few years…

Yahoo! executive Tim Sanders says in his new book LOVE IS THE
KILLER APP, “At a time when more of us have more options than ever,
there’s no need to put up with a product or service that doesn’t deliver, [or] a company that we don’t like.” Customers know this instinctively
and, as the saying goes, will “vote with their feet” as they walk away
from your business and head over to


your competitor.

If you want to attract and keep more customers, focus on
developing exemplary customer service first and foremost! Even before
you spend another dime on advertising. And remember, customers base
that decision on THEIR definition of service, not yours. How? Well,
start by focusing on the customer.

“The best service that you can give customers is to solve their
problems,” says Thomas Proulx, President/CEO of Netpulse
Communications. “Even better is to solve a problem for them before they
even know they have a problem.” Look at every aspect of your service
through the client’s eyes. Examine every interaction with you and your
business from their perspective:

--What problems might they have understanding what services
you provide?
--What materials need to be clearer? Better defined? Easier to read?
Easier to get?
--Are you available at the times they need you most? Are your
business hours compatible with their availability?
--How easy is it to contact you (and actually get through to you)?
How quickly do you return calls? Answer emails?
--When they call, do they know whom they’re speaking with? Is
your answering system clear and easy to navigate?
--Do your marketing materials (business cards, ads, flyers, etc.) all
show the same information and contact numbers? Is it easy to find
you/your office?
--Do you have ready access to a list of people who can help your
clients with ancillary services they may need (notary public, inspectors,
insurance, etc.)?
--Do you have systems in place to quickly obtain/retain/access
needed client information?

And that’s just the start. You must review EVERYTHING that the
client sees, hears, touches, talks to, interacts with in the process of
doing business with you and ask yourself: “Is this helpful to my clients? Is this giving them exactly what they need most?”

When you start answering “yes” to those questions 100% of the
time, you’ll be on your way to providing that oh-so-desired blissful
customer service experience.

So there. The ultimate marketing secret is out of the bag. Who’s
gonna use it first? you… or your competition?

About the Author

Jim Allen is a professional life & business coach. For more ideas, subscribe to his free bi-weekly ezine, THE BIG IDEA, by sending a blank email to: SubscribeGA@CoachJim.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • johnny appleseed a lesson in sowing and reaping

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