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5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended....
A Dozen Tips for Writing Good Articles
With the explosion of the Internet there is an ever-growing list of websites where you can publish articles. Very few sites will pay you for your content, so why would you want to do go to all this work? For publicity reasons, to drive traffic...
Click Fraud – Threatening the Internet Economy
One of the most popular forms of Internet advertising is pay-per-click (PPC). Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search. If the ad is clicked the merchant pays a fee –...
It's Time To Market With A New URL
Remember the mid-90s when you could still get a great domain name for your web site? Those days are back. There for a while it seemed like every domain name that was even remotely good was taken. Investors and businesses snapped up every domain...
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in...
 
"They Just Don't Get It!"

Does this sound familiar to you? Your friend asks you,
"What have you been up to?" You say, " I'm into
Internet marketing." "What's that?" You then proceed
to tell them how you market a product on the Internet.
You tell them about headlines, ad copy, advertising
and ezines. "What's an ezine?" You explain it's like a
magazine they would find in a drugstore; the
difference is it comes in your email.

Everything is going fine for about ten minutes until
you notice their eyes are starting to glaze over.
There's a brief pause and they say, "Hey, do you
believe this weather we're having?"

At that point, you realize that you're boring them to
death because they have absolutely no idea what you're
talking about.

For over a year now, I've poured my heart and soul
into Internet marketing. I have devoted myself
passionately to life within the computer.

I went from someone who had to ask my husband how to
turn on the computer to someone who can now copy and
paste with the best of them (okay…I'm a slow learner).
I trashed one computer in eight months and I'm proud
to say it will take me MUCH longer to trash my current
one.

I'm completely self-taught in online promotion and I'm
proud of what I've accomplished. I'm not a Net
marketing "guru" and I never will be one. But I'm not
a "newbie" either.

It's only natural for me to want to share my passion
with friends and loved ones. But I slowly came to
realize that I'm speaking a foreign language to them
when I describe the inner workings of online marketing.
I have yet to meet someone in the "real world" who
knows what an ezine is.

My husband will tentatively ask me how my day was. When
I launch into advertising with autoresponders, viral
marketing, I can see his shoulders start to slump and
this look of resignation comes across his face. It says,
"Oh, %#@*& ! I


just had to ask!"

When I ask him to proof one of my articles, he gets this
deer-caught-in-the-headlights look in his eyes. Even
though I've begged him to be brutally honest, I know he's
thinking, "What can I say? I don't even understand what
she's writing about!"

I think I've finally come to understand that what we do
on the Internet is very specialized. Never mind that
there are thousands of us doing it. Those of us who spend
hours each day on the Internet advertising, reading and
learning, give so much of ourselves to this endeavor.
When we're not online, we're brainstorming headlines, ad
copy and articles. Internet marketing is in every fiber
of our being. Keep us away from the computer too long and
we go into severe withdrawal.

I don't know about you, but marketing is both a challenge
and an outlet for me. The challenge is to learn as much
as I can absorb and use what I've learned effectively.
The outlet is tapping into that part of my brain that is
creative.

I have come to understand that to some extent I have to
keep my life online and my life offline separate. I tell
my friends just enough and then shut up (hopefully before
they are frantically looking around for a means of escape).
Nothing is worse than to have someone rattling on and on
about something you have absolutely no interest in.

But that's okay. There are plenty of people like you who
DO understand what I'm talking about. And I don't have to
explain to you what an ezine is.

"There are as many ways to live and grow as there are
people. Our own ways are the only ways that should matter
to us." Evelyn Mandel

About the Author

Jo McNamara lives in Orlando, FL, with 8 cats and 1 husband.
To receive all other articles written by Jo:

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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