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Case In Point: Article Promotion Is Not Just For Ezines
by Karon Thackston © 2002 http://www.ktamarketing.com Almost everyone on the ‘Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson’s Streetworks http://www.watsons-streetworks.com) has found...
How Not To Market
I really don't get it. Why do so many marketers shoot themselves in the foot? It takes time to build an online presence. Why do so many marketers go out of their way to lose business and credibility? They do everything they can to destroy any...
How to turn a hamburger into a profitable business...
No, I'm not going nuts. See, in the end, its all as simple as that. Let me tell you a true story. Some years ago I was walking down the beach strand, absolutely eager about my new position in the National TV News station I worked for. I finally...
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2 Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this...
Why are you throwing your money away?
Almost everyday without fail, I come across someone on the internet who drastically underestimates the value of his already existing assets and who simply does not know how to make the most money possible in the shortest amount of time. I have...
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Top 10 Tips to Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these tips to make yours stand out from the crowd.
1. Include your front cover. People want to see what your book looks like. Color is great, but not necessary. Make sure your colored book cover copies well in black and white. It's far cheaper to print in black and white.
2. Hook your prospective buyers in the top line. For instance, read about SEX as it really is! Give your audience a reason to buy--Show those benefits!
3. Include some juicy excerpts. Buyers want to see a sample of your writing.
4. Include your picture with a brief biography near it. People want to see what the author looks like. Place it on the right side if possible.
5. Add praise from others. This is the most important way to market. The praise doesn't have to be from famous people. One author added a testimonial from a convict!
6. Put ordering information on a coupon at the flyer's bottom. Include ISBN number, Web site URL, and
discount information.
7. Make it easy to buy. Say you accept credit cards, checks or money orders. Include your 800 number.
8. Give your buyers all the ways to stay in touch with you-street address, e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder. Give one to every person you meet. Remember the "law of seven." After seven exposures, you have a buyer!
10. Use the backside of the flyer. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book.
Your flyer is an extension of your book, and one of the least expensive ways to market with print. Print hundreds, even thousands so your book buying public can easily purchase your book.
About the Author
Judy Cullins: author, publisher, book coach _Ten Non-techie Ways to Market Your Book Online_ _Write Your eBook or Other Short Book-Fast!_ http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." Email: Judy@bookcoaching.com
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| Welcome To Ezine.Com! |
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| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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