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6 Ways to More Sales During A Slow Season
6 Ways to More Sales During A Slow Season Copyright © 2004 Tinu Abayomi-Paul Unbeknownst to me, it’s a slow summer for business this year. Here I’ve been panicking when I see a sales dip over 48 hours, and some folks are complaining of not...
GET their email addresses on YOUR newsletter
In today's competitive world of internet marketing, it is essential to be able to communicate with your prospects. Any visitor that has found your website is probably already interested in your product or service, so to convince them to buy you need...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google...
Today, While I Surfed the WebThursday, August 26, 2004
Today, While I Surfed the WebThursday, August 26, 2004 It was another interesting day surfing the web trying to raise my website’s link popularity, increase brand awareness, and advertise to bring in new targeted customers. I keep finding it hard...
Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
1. A blog is web based so you can update and post...
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Top 10 Tips to Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these tips to make yours stand out from the crowd.
1. Include your front cover. People want to see what your book looks like. Color is great, but not necessary. Make sure your colored book cover copies well in black and white. It's far cheaper to print in black and white.
2. Hook your prospective buyers in the top line. For instance, read about SEX as it really is! Give your audience a reason to buy--Show those benefits!
3. Include some juicy excerpts. Buyers want to see a sample of your writing.
4. Include your picture with a brief biography near it. People want to see what the author looks like. Place it on the right side if possible.
5. Add praise from others. This is the most important way to market. The praise doesn't have to be from famous people. One author added a testimonial from a convict!
6. Put ordering information on a coupon at the flyer's bottom. Include ISBN number, Web site URL, and
discount information.
7. Make it easy to buy. Say you accept credit cards, checks or money orders. Include your 800 number.
8. Give your buyers all the ways to stay in touch with you-street address, e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder. Give one to every person you meet. Remember the "law of seven." After seven exposures, you have a buyer!
10. Use the backside of the flyer. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book.
Your flyer is an extension of your book, and one of the least expensive ways to market with print. Print hundreds, even thousands so your book buying public can easily purchase your book.
About the Author
Judy Cullins: author, publisher, book coach _Ten Non-techie Ways to Market Your Book Online_ _Write Your eBook or Other Short Book-Fast!_ http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." Email: Judy@bookcoaching.com
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