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10 Explosive Ways To Turbo-boost Your Sales
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. 2. Offer something that is really free. If people go to your site and what you said was...
Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Don't Forget your Existing Clients
Quest for new clients shouldn’t ignore those who pay the bills
Acquisition. It’s a big word in small business marketing. Companies are constantly looking at ways to draw new people to the business and generate new streams of revenue. In this...
Interviews With Successful Ezine Publishers - Pamela Geiss
Pamela Geiss is the publisher of LotsaPerks Newsletter which offers tips and articles on the best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to...
Marketing Your Online Business With A Solid Plan
Listen up! I am going to let you in on the most important "secret" to finding online success with your own business. If you want to build a strong, long lasting and profitable online business you need to start with a solid marketing plan. Don't...
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Top Ten Ways for Start-up Entrepreneurs to get Free Publicity
1. Submit a free press release.
Go to the site www.prweb.com and sign up today. Write a press release about newsworthy items going on in your business. Use it to announce new additions to your staff, a new book you have written, or an upcoming workshop you plan to teach.
2. Write articles.
Write articles and submit them to websites, like www.ideamarketers.com, www.goarticles.com, or www.articlecity.com that offer them for free or fee to online newsletters and ezines. You can include a captivating byline, complete with your contact information. Next time someone reads one of your articles; you may be contacted and might even get a new client.
3. Design a captivating email signature.
Make sure your email signature includes your name, company name, telephone, fax and email address. But also add other information to capture the attention of readers. You might include a catchy slogan or an offer for a complimentary session. Better yet, if you have a new class to offer or have a book or article published, include a line about that as well. You might want to use a different typestyle and have contact information for that specific item as well.
4. Write a newspaper column for a local paper.
If you are a personal coach, you might create an “Ask the Coach” column. Be prepared to write a lot of articles or responses to readers’ inquiries. The most successful writers will be experienced ones and those who have a unique coaching specialty. There are thousands of coaches. Why are you different and what type of useful information can you offer to the readers? While there is a chance you might be paid for doing this column, don’t count on it. Most likely, you will be able to include full contact information in the byline which will make it easy for interested readers to contact you.
5. Contact your local talk radio station.
Local talk radio stations are always looking for interesting people to invite as guests. In order to get an invitation, you must have something captivating to talk about. There are thousands of coaches who coach business and personal issues. Do you have a specialty which makes you unique, i.e. a wedding coach, a relationship coach, a real estate coach? Have you developed a special and unique program which people can follow to dramatically change their life? Have you written and published a book? As they say in Hollywood, “don’t be dull and don’t be desperate.” Dull definitely won’t do, if you want to be on talk radio!
6. Donate your coaching services.
Each year, many private and charitable organizations host events to attract
contributions to their cause. To raise money, they usually auction off goods and services donated to them by local businesses. Donating a one- or two-month coaching package is a wonderful way to contribute to a cause you support. It’s also a wonderful way to showcase your business and the services that you offer.
7. Volunteer to speak.
Contact your local chamber of commerce as well as other community clubs, like the Rotary or Optimist Clubs, and volunteer to speak on an interesting topic. Create a short one- or two-page proposal that includes four or five titles and summaries of speeches you’re eager to present. Include a short, professional biography as well as detailed contact information.
8. Offer a complimentary coaching day.
One day per month, offer complimentary coaching to everyone! Send out flyers or postcards to local chamber directors, to local businesses, and to residents of the community. Conduct 15, 20- or 30-minute coaching sessions. Be sure to coach something simple and tangible so that the recipient can walk away with an experience to remember. Ask the customer to take some action by the end of the next week. If you’re coaching in person, hand them your business card and ask them to call or email you in one week to report their progress. If you’re coaching on the phone, ask them to call you to report their progress.
9. Contact your local television news station.
Send or email your professional biography as well as a few news story ideas about your coaching practice to the lifestyle editor. If you have a local client who is willing to tout the rewards of having you as a coach, work them into the story. The key to gaining the editor’s attention is presenting a compelling, human interest story about how coaching has changed your clients’ lives.
10. Teach a class.
Offer a free or fee class through your local community education program. If your class is accepted, it will be published in the course catalog, usually with a short biography, which is then distributed throughout the community. In some cases, this can translate to being publicized to tens of thousands of households – a great way to become well-known.
Copyright 2004 by Tara Kachaturoff.
About the Author
Tara Alexandra Kachaturoff is an executive coach, trainer, consultant and professional speaker with over 15 years of corporate experience. She coaches executives, professionals, and entrepreneurs on leadership, business and lifestyle issues and has been featured in radio, print, and television. She is the owner of CoachPoint(tm), www.virtualleverage.com,and www.relationshipplanning.com.
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Splendid E-zine |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
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EzineUniversity - Free Online Training for Ezine Publishers |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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