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5 Powerful Keys To online Advertising Success
5 Powerful Keys To online Advertising Success Copyright [C] 2002 Shahnaz Rauf, snzeport.com 1. Develop Trust – Think about it... you don’t just buy, you buy from specific shops. If some days those shops... Your shops are closed for some reason,...
ARTICLE WRITING AND PROMOTION... YOUR FAST TRACK TO INCREASED WEB TRAFFIC...
© 2004-05 Thom Reece All Rights Reserved Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable...
BACK TO BASICS
We all read tons of literature on pertinent marketing information that is valuable to our business. With all the tools and resources available to us, it is hard to keep up with all the trends of the internet. So, I am going to take you back to...
How to: Get more ezine subscribers
You have a website which offers a free ezine. Your visitors are interested in the products and services that you offer. So why doesn't everyone sign up to receive your free information? So far, internet professionals have been able to narrow...
What are Joint Ventures (JVs)?
Copyright © Codrut Turcanu http://www.BizMarketingSecrets.com I know you probably heard about them ... Joint Ventures or JVs for short. A JV is when you agree to form a partnership with one or more people. All parts must benefit in a way or...
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Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every day,
but I don't read it for the articles. It is a Pulitzer
Prize winning newspaper, but the articles just don't
interest me. Unlike most people, I read the paper for the
advertisements because there is a lot to learn from them.
Over 90% of the ads run in the Los Angeles Times are
horrible! Most of the ads I see are either ego-driven,
have no headline, have no call to action, don't appeal to
what the buyer is truly looking for or needs help with, or
they're trying to be clever for clever-sake, and fail
miserably.
When writing copy, I live by this premise:
"The purpose of advertising is to sell something."
Advertising is like an investment that you hope to get
a great return on. However, most people treat it like they're
playing Roulette in Vegas and bet all their money "on black."
The basics of good copy is to think in terms of words that sell.
Following are some basics in advertising that should help you
make your advertising more effective.
1. Concentrate on your prospects. In the end you must persuade
him/her no matter what method you use. And to do that, you
must understand how he/she thinks.
2. Know your product - its materials, its manufacturer, its
use, etc. Know its features inside and out.
3. Find the problem your product solves. The solution would, of
course, be the benefit. It may be a mental, spiritual,
physical, or financial benefit, but as advertising legend
Maxwell Sackheim once said, "your product must have an excuse
for
its existence."
4. Never start writing your advertisement until you're totally
excited about the task at hand. If you're not excited about
your product, it will come out in your writing, and hence,
the lack of results your ad produces.
5. Advertising is essentially news. Your ads must inform, educate,
enlighten, inspire, or promise a reward for taking action.
Apply your USP (Unique Selling Proposition) to your news angle.
The USP works great as a news angle because if you're the ONLY
one in town that does , isn't that news? If you have the
lowest price in town and you tell them why you can beat every
one else, isn't that news? It sure is. Ads should educate and
inform, as well as persuade and move people to action.
Understanding these basics of advertising will put you head and
shoulders above your competition. Why? Because in my blunt opinion,
90% of all advertising stinks! And, most business owners (and some
advertising agencies) don't understand that "the only purpose of
advertising is to sell something."
To learn how to write hard-selling copy and to master the basics
of advertising from a world-class copywriter, get Joe Vitale's
new course, "Advanced Hypnotic Writing" at:
http://www.roibot.com/adhyp.cgi?R29882~_campaign
About the Author
Craig Valine is the publisher of the
The AwfulMarketing Alert Newsletter, "Where you learn
GOOD marketing strategies by looking at those who do
it really BAD."
To subscribe his free newsletter, go to:
http://awfulmarketing.com/ezinesubscribe.htm
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