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20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the...
7 Smart Ezine Publishing Tips To Cultivate Your Success
1. Use autoresponders to deliver sample issues of your ezine to your visitors. Your sample issues will help you to increase the number of your visitors that subscribe to your ezine by showing them firsthand that your ezine offers valuable...
Free Reprint Articles - Inexpensive Advertising For Your Business
Publishing articles and making them available for free can be a very effective way of promoting your business or website without spending a lot of money. This article contains some tips and resources that I have discovered by publishing free reprint...
Joint Venture 101 - The Quickest Way To Build Your eBusiness
============================================================ Joint Venture 101 - The Quickest Way To Build Your eBusiness ============================================================ PART 1 - by Valeriu S. Popescu (c) Internet Marketing Profits...
Share Your Knowledge! Write It And They Will Come!
Are you looking for more visitors to your site? Of course you are!!! There are so many ways to promote your business. These days it's hard to decide which methods are best for your business. One thing that holds true to all sites is to write...
 
Using a USP to Quickly Connect With Prospects

The acronym USP (Unique Selling Proposition) was created by
Rosser Reeves, marketing expert in the 1960's. Over time,
his concept has been used by others, called different names
by different individuals and pretty much has taken on a life
of its own. You might know about this concept, but call it a
Unique Selling Advantage (USA), Competitive Advantage,
Elevator Speech or 30-Second Commercial. Dennis S. Vogel,
Internet author, says, "The biggest words for each of them
is UNIQUE!" One thing that seems to be consistent is that
USPs work best when they're short and get your point across
- fast! During a recent teleclass I attended, held by Jay
Conrad Levinson, author of Guerilla Marketing Handbook,
mentioned creating a 7 word USP.

Have you ever had someone introduce themselves, using their
title, and then you tuned out the rest of their
introduction? Have you ever introduced yourself to someone
and watched an invisible wall come up between the two of
you?

When we tell people "what we are" instead of how our
services can benefit them or "who" we are, walls often pop
up. So how can you get and possibly keep someone's
attention? Learn to introduce your business credentials,
without using your title. Create a few business and personal
USPs.

For example: If you're at a networking meeting, you'll first
shake the other person's hand and then state your name.
Other things you might add to your USP are:

1. What makes the work you do unique as compared to others
in similar careers.
2. Something special about your business and how it can
benefit your new acquaintance.
3. An open ended question such as "tell me about your
business so that I can tell others about you", "how long
have you been in business and/or lived in this area?" etc.
4. State your title somewhere in between what you say, vs.
saying it at the beginning.
5. Say something "daring" like "I'm in the happiness
business, is there an area in your life you'd like to make
happier"
6. If you have something new you're promoting, don't be
afraid to change your USP to include it.

Once you've written what you want to say, ask


your clients
questions about what makes your business stand out, what you
offer that is of the highest quality, etc. Why? You want to
state the benefits of doing business with you from the
clients' perspective, not yours-and I can tell you that what
you see as a benefit of doing business with you may not be
what your clients feel.

Creating a few different business and personal USPs, then
practicing them, can make the difference between connecting
with people and not connecting. So practice your new
introduction on everyone you know until the words feel
comfortable to you... Practice in the mirror... and tell
everyone you know you'd like to borrow them to practice,
too.

Additional information on USPs can be found on the Internet
at:

USP History and The Basics
www.emediaplan.com/admunch/Biographies/Rosser.asp

A Compelling USP Description by Dale Chambers
www.cism.com/featurearticles/compelling_description.htm

If you don’t have a USP (Unique Selling Point), Create One
by Karl Ruegg www.topten.org/public/AP/AP86.html

3 Steps To A USP By Barbara Ling www.riseway.com/usp.html

How to Write an Elevator Speech
www.avnmembers.co.uk/knowledgebase/Business/elevatorspeech.htm

Use Your Unique Selling Proposition To Make The Sale by Jana
M.Kemp www.janakemp.com/article3.htm

Unique Selling Propositions (Some Questions To Consider)
www.virtualtechnocrats.com/selfhelp/businessebook/marketing/usp.html

Explains USA, UPS and all the other word's they're called by
Dennis S. Vogel www.voy.com/31049/17.htm

MARKETING - 12 Unique Selling Propositions
http://www.homebiz.ca/News/Archives/052200.htm#MARKETING%20-%2012%20Unique%2
0Selling

Your USP: Why Should I Hire You? by Kevin Donlin
http://www.careerowl.ca/candidates/resources.htm


About the Author

Maria Marsala is an internationally known coach, author, and speaker. A former Wall
Street trader and manager, she is the author of the ebook
Thinking of Starting a Business... Let's Talk About What's
Next. Subscribe to her free ezine "Helping You and Your
Business Grow" at http://www.coachmaria.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • payment processing basics

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