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Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
How to Start a Flood of Subscribers in Five Days
Ok, you have your own ezine, but you find yourself wondering where all the subscribers are. Or you have built up a few already, but can’t help but think that it is taking too long. Follow this simple plan and you will be amazed at the flood of...
Practical Strategies To Boost Your Ezine Readership
Copyright 2005 Jeremy Hershberger
Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them?
Maybe you have a list already operating that you want to enhance.
There are many practical methods available...
Using A Simple Idea to Target Your Audience
A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt...
Want A Successful Newsletter? Apply The 5 "P's" ...
Online newsletters/ezines number in the hundreds of thousands, and the total is ever increasing. How can, and will, you compete? If you want your offering to stand out, plug it into the 5 "P's" formula ... Purpose - Are you giving your target...
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What Are 7 Psychological Triggers That Make People Buy?
Did you know that there are seven psychological techniques that literary persuade people to buy?
When I first used them in my sales letter I increased the response rate by 257% overnight! You can use them not only in your sales letter but also in your ads, headlines, and even newsletter.
Trigger #1: Reason Why
Tell people WHY you're doing something. Don't be a mystery for your customers. People are more likely to buy from an ordinary person they know something about.
Are you giving 25% discount on your product? Give the people honest reason why. Are you limiting the number of products you want to sell? Tell people why.
If you tell your visitors about the reasons of doing something they will be more likely to trust you and to buy from you.
Trigger #2: Specifics
Tell the specifics. "How I made $1,057 in a week" sounds more believable than "How I made $1,000 in a week".
People are sceptic. If you include specifics people will be more likely to believe you.
If you state a fact, make it specific. General numbers never sounded plausible.
Trigger #3: Curiosity
We all are extremely curious. We want to know answers to our questions. Tell people not to open this email and they will open it. Because they want to know what's inside.
Headlines like "Discover the hidden secret of free ezine advertising" are always producing great results. You immediately want to know "What secret?".
Curiosity trigger is a great way to get your email opened. It also works great in ads and in articles. Like the title of this article: "What Are 7 Psychological Triggers That Make People Buy?" :)
Trigger #4: Fear to Lose Something
People are most likely to buy from you if they are motivated by fear to lose something than if they are motivated
by desire to gain something. That's why deadlines and limited production numbers works well.
Use deadlines in your copy. Run 3 days specials or limit the number of products you want to sell. Make people act now by letting them know that it is a limited time offer.
Trigger #5: Questions
Ask questions. By asking questions you get people involved, they automatically start to think to answer your question and become more responsive to your message.
What headline would grab your attention:
"You are wasting money on ezine advertising" or "Are you wasting money on ezine advertising?"
Trigger #6: Stories
Nothing can be better than a good story. It's easy to influence people just by telling them a good story.
A lot of famous copywriters used this method in their sales letters. You can tell a true story about your customer. Or about yourself.
A real life story about something the product has done to improve someone's life will build your credibility and motivate people to buy.
Trigger #7: Facing a Problem
Every product is a solution to particular problem. Don't rush into presenting the solution you have, make sure you first make your visitors to face the problem.
Present the problem and agitate it so people would feel the pain of situation. Spell out the problem, tell them how it feels. Only after you've got readers interest present your product that provides the solution.
Apply these seven psychological techniques to maximize your sales and increase the response rate of your ads.
About the Author
Arina Nikitina is the author of exclusive report "The Guru's Secret Formula To Creating Massive Online Cash Flow". For a limited time the report is available absolutely free of charge here: http://www.online-internet-marketing-strategy.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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