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Are You Missing The Boat
by Raymond Johnston Jr. I see articles all the time talking of how productive ezine advertising is. I have no doubt that this is true and obviously so do hundreds of thousands of others who are using them to advertise daily. One of the things...
Editorial Calendars: A Key to Publicizing Your Business
Editorial Calendars: A Key to Publicizing Your Business by: Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp What is the one thing that all of the best public relations...
How To Write Best Articles
I’ve been able to distinguish 3 main categories that people fall into, regarding the subject on writing articles. Allow me to share them with you. Here we go! Category #1: The absolute hard way of writing articles. Let me pick a topic for an...
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How to Write Greate Testimonials and Why it Can Increase Your Profits Incredibly! Everyone likes to read or get a referel about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of...
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It was moving day, twenty some years ago. The trucks had long since pulled away from our new home and we were left in that "what a mess limbo" that you are probably all too familiar with. We were also hungry and this was no time to hook up the...
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When is an Ad not an Ad?
This article is available online at: http://www.netpreneurnow.com/articles/salespage.txt
And it's available via autoresponder from: mailto:salespage@netpreneurnow.com
When is an Ad NOT an Ad?
By Stuart Reid
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.
Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials.
In Internet Marketing we can also make use of this technique, in a number of ways.
The most common method is to write an article. The article provides useful and interesting information yet also sells a product.
I don't just mean the resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag.
This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice "This is an Advertisment" line tagged to the top! Pretty much ruins it's effectiveness, right?
The same thing happens in e-zine advertising. You'll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad.
There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in the
newspaper world - often without you realising OR tagges as an "Advertising Feature".
Another way is to disguise your article. Don't blatantly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your article is selling without actually mentioning it. Then the link in your resource box would lead to a site that does the rest.
You of course get the added benefit of the fact that articles are essentially free to publish :-)
The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind the scenes via e-mail (with e-mail capture at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem.
You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a "Warning! Your Computer Is Infected!" page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them.
These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be!
(C)2004 Stuart Reid
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Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com
About the Author
Stuart published Netpreneur News, a bi-weekly ezine dedicated to Internet Marketers everywhere packed with downloads, tips, tricks and reviews. http://www.netpreneurnow.com
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The Ezine Directory |
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e-zine-list: John Labovitz's e-zine-list |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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