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A Simple Secret To Seducing The Search Engines
In the Internet Marketing community, "traffic" and search engine mastery are hot topics these days... People will do almost ANYTHING just to get their site indexed by Google faster... to boost their Page Rank quicker... to drive more traffic...
Ezine Reading – A Must for Success
Anyone that spends any time on-line will quickly learn the
importance of publishing your own ezine. I do not remember
one Guru’s information reports that I have read that did
not suggest that you create your own ezine to aid in
building an...
Five easy ways to add punch to your words
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. If you could send a copy to me at email address: mailto:ab@digital-e.biz , I appreciate it. Many thanks. ** Summary: Writing is hard, even...
Rock & Roll In Your Email?
You groggily stumble from bed and turn on the computer as you pass by on your way to the kitchen. Returning with the morning's first cup of coffee you fire up your browser and log-on to the web as you take the first few eye-opening sips. Downloading...
Turn your FREE eZine into a money-maker, tip 3
Your eZine is your child. You conceived the idea. You nurtured the concept. You developed the content and layout. You invested your time and energy into its growth. Now it's payback time. Literally. Although raising a child and developing an...
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When is an Ad not an Ad?
This article is available online at: http://www.netpreneurnow.com/articles/salespage.txt
And it's available via autoresponder from: mailto:salespage@netpreneurnow.com
When is an Ad NOT an Ad?
By Stuart Reid
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.
Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials.
In Internet Marketing we can also make use of this technique, in a number of ways.
The most common method is to write an article. The article provides useful and interesting information yet also sells a product.
I don't just mean the resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag.
This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice "This is an Advertisment" line tagged to the top! Pretty much ruins it's effectiveness, right?
The same thing happens in e-zine advertising. You'll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad.
There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in the
newspaper world - often without you realising OR tagges as an "Advertising Feature".
Another way is to disguise your article. Don't blatantly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your article is selling without actually mentioning it. Then the link in your resource box would lead to a site that does the rest.
You of course get the added benefit of the fact that articles are essentially free to publish :-)
The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind the scenes via e-mail (with e-mail capture at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem.
You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a "Warning! Your Computer Is Infected!" page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them.
These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be!
(C)2004 Stuart Reid
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Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com
About the Author
Stuart published Netpreneur News, a bi-weekly ezine dedicated to Internet Marketers everywhere packed with downloads, tips, tricks and reviews. http://www.netpreneurnow.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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