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20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the...
3 Crucial Elements You Need To Know on How to Avoid Going Broke Online
3 Crucial Elements You Need To Know on How to Avoid Going Broke Online. By Patrick Ravi http://www.global-ibiz.com/webtreasures.htm Yes! Dot.com mania is dead! and buried! While this might be so, it is crucial to know that, building your own ...
Build Downlines, Make Money.
How many programs have you joined and promoted, only to end up with next to no referrals? Why does this happen? Let's take a look at some of the choices you have when a referral signs up under you. Do you: - contact that person, offering your...
Recent research predicts that the online ad market will decline by 25% in 2001
In 2001, net advertising is a buyer's market. Everyone has seen the media spotlight focused on the big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back. Unfortunately, it's the same story for...
Targeting Your Customer’s Preferred Media to Lure Them Online
You know in your gut that you have a great product and that the market for that product is far larger than the few thousand searches it gets in the engines each month. You suspect, rightly, that many potential customers simply don’t know this...
 
Why Aren't They Buying?

You've polished your sales page over and over again
until it's gleaming with benefits. You're getting
plenty of traffic. And still - no sales.

What's wrong?

It could be the recession (although that's debatable).

With thousands of people losing their jobs each week,
consumer confidence (and therefore consumer spending)
is down.

But on the other hand, if thousands of people are
losing their jobs, there is without doubt a growing
army of people out there who are looking to the
Internet to make their living.

But let's leave aside the recession, and look at two
other reasons you may not be getting sales:

(1) People very rarely buy the first time.

You must have heard the statistics - people have to
see your product an average of 7 times before they buy
it. When I cast my mind back to the marketing eBooks
I've purchased, in each case I saw those books
advertised for months - on websites, in newsletters -
before I bought them.

So if you want to make a sale, you must find a way to
stay in contact with your visitors - and bring them
back.

The easiest way to do this is to offer your visitors a
free subscription to your newsletter.

Another way is to offer your visitors a free
autoresponder course that educates them about the
product or service you are offering. Create a series
of 5 emails about your service or product and put them
on an autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20
follow-ups (you specify the intervals between each
message):

http://www.getresponse.com/

The point here is that if your


visitors leave your
website without taking anything away (a free version
of your E-Book, an autoresponder course, your
Newsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.

If you give your visitors the feeling of what it would
be like to own your product or service, they're much
more likely to buy.

Here's a real-life example of this principle (a rather
disturbing one).

It's a well known fact that if a burglar can see into
your house, they are much more likely to rob you than
if they can't. Why?

Because by seeing into your house, the burglar has
already 'owned' it psychologically. What you can't
see, you can't psychologically 'own'.

Here's another interesting fact. If your house has
been burgled, there's a very high probability that the
same burglar will return - 6 or 8 weeks later. Why?

Again, it's the same principle. The burglar has seen
the inside of your house - and has psychologically
'owned' it.

It's because of this same principle that car salesmen
try and get potential customers to sit in the new car.
Once you've smelt the inside of that new car, you're
much more likely to buy it. You've imagined owning it.

So give your visitors a free download of one or two
chapters of your E-Book, or a free trial period of
your service. Let them imagine what it would be like
to own it.


About the Author

Michael Southon is the author
of the popular new E-Book, 'Ezine Writer!'
- Boost Your Traffic, Increase Your Sales -
He also publishes the twice-monthly Newsletter,
'e-Profit Tips':
mailto:e-Profit-Tips-subscribe@topica.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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