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Attracting Advertisers For Your Site
So you have a web site and your building traffic, and hopefully you're showing a profit from your own product sales and/or through affiliate programs. Now it's time to look at attracting advertisers who will pay you to run their banners and/or...
How to know your Customers ‘Inside-Out’?
It is common knowledge that customers are the lifeblood of businesses. Let’s face it, if you don’t have customers, you don’t have a business. Yet, while most businesses say that the customer is an important part of their business, their actions do...
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't. It does, however, help...
"They Just Don't Get It!"
Does this sound familiar to you? Your friend asks you, "What have you been up to?" You say, " I'm into Internet marketing." "What's that?" You then proceed to tell them how you market a product on the Internet. You tell them about headlines, ad...
Want Immediate Cash Flow?
Want Immediate Cash Flow? Then Check Your Customer Service Program (Karen E. Hipp, Author, Do-It-Yourself Marketing) Survey says: Your store's customer service is the #1 reason people return or do not return to your business. There it is in black...
 
Why Aren't They Buying?

You've polished your sales page over and over again
until it's gleaming with benefits. You're getting
plenty of traffic. And still - no sales.

What's wrong?

It could be the recession (although that's debatable).

With thousands of people losing their jobs each week,
consumer confidence (and therefore consumer spending)
is down.

But on the other hand, if thousands of people are
losing their jobs, there is without doubt a growing
army of people out there who are looking to the
Internet to make their living.

But let's leave aside the recession, and look at two
other reasons you may not be getting sales:

(1) People very rarely buy the first time.

You must have heard the statistics - people have to
see your product an average of 7 times before they buy
it. When I cast my mind back to the marketing eBooks
I've purchased, in each case I saw those books
advertised for months - on websites, in newsletters -
before I bought them.

So if you want to make a sale, you must find a way to
stay in contact with your visitors - and bring them
back.

The easiest way to do this is to offer your visitors a
free subscription to your newsletter.

Another way is to offer your visitors a free
autoresponder course that educates them about the
product or service you are offering. Create a series
of 5 emails about your service or product and put them
on an autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20
follow-ups (you specify the intervals between each
message):

http://www.getresponse.com/

The point here is that if your


visitors leave your
website without taking anything away (a free version
of your E-Book, an autoresponder course, your
Newsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.

If you give your visitors the feeling of what it would
be like to own your product or service, they're much
more likely to buy.

Here's a real-life example of this principle (a rather
disturbing one).

It's a well known fact that if a burglar can see into
your house, they are much more likely to rob you than
if they can't. Why?

Because by seeing into your house, the burglar has
already 'owned' it psychologically. What you can't
see, you can't psychologically 'own'.

Here's another interesting fact. If your house has
been burgled, there's a very high probability that the
same burglar will return - 6 or 8 weeks later. Why?

Again, it's the same principle. The burglar has seen
the inside of your house - and has psychologically
'owned' it.

It's because of this same principle that car salesmen
try and get potential customers to sit in the new car.
Once you've smelt the inside of that new car, you're
much more likely to buy it. You've imagined owning it.

So give your visitors a free download of one or two
chapters of your E-Book, or a free trial period of
your service. Let them imagine what it would be like
to own it.


About the Author

Michael Southon is the author
of the popular new E-Book, 'Ezine Writer!'
- Boost Your Traffic, Increase Your Sales -
He also publishes the twice-monthly Newsletter,
'e-Profit Tips':
mailto:e-Profit-Tips-subscribe@topica.com

 

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The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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