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Free! How To Get Hoards of Targeted Visitors to Your Site Starting Today For Free!
Free! How To Get Hoards of Targeted Visitors to Your Site Starting Today For Free! Discover the Secret New System That Top Internet Marketers Are Using Now! By Mark Meyers (c) 2004. All rights reserved. http://www.Internet-Income-Advisor.com ...
"Key Your Internet Ads!"
We all agree that placing ads on the Internet is an essential and important part of the exposure and promotional process that is so unique to CyberSpace. There are a great many different locations where you can place ads on the Internet....
Selling to the Sellers -- A Lesson in Feminine Wisdom
Basically speaking, anyone you are trying to sell to, is also a seller themselves, or at least a want to be seller. So how do you sell to the seller? Well, I'm glad you asked. Method #1 -- The Wisdom of a Woman Sellers are interested in buying...
Turn your FREE eZine into a money-maker, tip 3
Your eZine is your child. You conceived the idea. You nurtured the concept. You developed the content and layout. You invested your time and energy into its growth. Now it's payback time. Literally. Although raising a child and developing an...
Why You NEED to Establish Your OWN List of Contacts
You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right? Sure, but unless you buy repeated advertising, how many times do you reach them? Once. Even with repeat advertising, it's still not going to be a...
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Why You NEED to Establish Your OWN List of Contacts
You can buy advertising in multiple ezines, or on multiple sites,
and reach a lot of people, right?
Sure, but unless you buy repeated advertising, how many times
do you reach them?
Once.
Even with repeat advertising, it's still not going to be a long term
situation. The simplest fact of Internet marketing is this:
If you have your own business, You NEED to establish your
OWN list of repeat contacts.
Make no mistake, there is real power here. Having your own
list of regular contacts is THE KEY to Internet Success whether
anyone wants to admit it or not.
You know all those claims you've seen about people making
spectacular amounts of money in short periods of time? What
they fail to mention when they tell you about such claims is that
the person already had one of two things set up for themselves.
One, a bunch of proven, effective advertising contacts, and the
money or position to buy or trade for a huge amount of
advertising all at once. Or two, a large, previously established
list of contacts.
Contact lists can be gained either through administering a
program that is based on the collection of email addresses,
(opt-in or safelist programs, FFA posting sites) or through the
POWER of Ezines.
While the administrator of the opt-in list or FFA site, and the
Publisher of the Ezine gets EVERYONE'S contact information,
no one else that posts, joins, or subscribes gets this privilege.
The greater advantage, though, goes to the Ezine Publisher.
Opt-in lists and FFA sites are joined by people interested solely
in posting their opportunity or ad. Ezines are read. That is their
purpose, to be read. Therefore, the ezine publisher will have a
better response rate from his contacts than the opt-in list or
FFA site administrator.
Ezine subscriber lists are EARNED lists that will continue to be
EARNED by producing useful content, and therefore will have
better responses.
So, how do you use that POWER to your advantage?
Retain Contact With Visitors
The simplest advantage is that offering a free ezine subscription
makes your advertising more cost effective. By simply getting
your site visitors to leave you their name and email, you retain
their contact instead of losing them after they leave your site.
Repeat Advertising
By keeping subscribers on your list, you can re-expose them to
your opportunity indefinitely. You don't want to overdo it to the
point of annoyance, but you can at least mention your business,
and occasionally promote through business updates or classified
ads.
Attract Offers From Others
As you build your subscriber base, and particularly if you list
your ezine in the
ezine directories, you will begin to receive
offers from others wanting to promote to your list.
Often, you will be offered commissions on sales, or free
products or services in exchange for promoting the business or
product of the person making the offer. This can be a good
thing. However, in order to maintain a good reputation for
yourself, you must be critical in what you decide to promote. If
you promote everything that comes along, your subscribers will
recognize this habit and tend to not care or even distrust your
recommendations. If you study the offers and only promote the
ones that can be beneficial to your readers, you will receive
better responses. It's a matter of building a good reputation.
If you recommend good, you'll get good.
Offer Advertising as an Exchange
You can then make offers to others as well using your list as a
bargaining tool. Place a value on your advertising, and then use
that value in trade with others for things you want or need. Be
fair, give good deals, and you can build powerful relationships
with others that can become beneficial to you both now and in
the future.
Create Good Business Relationships
Use your list to build good business relationships, particularly in
the beginning. To start with, while your list is small, you won't
really sell ads anyway, so give them out freely. Most everyone
will accept a free ad even if they know the list is small, and they
will remember that you did it for them. This will put others in a
good frame of mind toward you for the future, when you may
need a favor or help with something.
NOT RECOMMENDED
It is possible to 'rent' your subscribers out to other advertisers.
I DO NOT recommend this. This has to potential to make
people mad and possibly hit you with spam charges.
Your subscribers have signed up to receive YOUR ezine, not
others ads. If others want to promote to your list, make them
buy an ad or make you an offer to promote for them through
your ezine. Don't just hand over your HARD EARNED list!
Developing your own list has clear advantages over merely
promoting to lists established by others. Not to mention that the
sending of email to subscribers is free whereas effective
advertising on other's lists most often is not.
About the Author
Joe Bingham, Editor of the NetPlay Newsletters
Discover the EASY way to Enjoy Ezine Publishing
The NetPlay Publisher Program removes most of the work
of Ezine Publishing by providing Pre-Written All Original
Ezine Issues for YOU to Publish, AND Providing Extensive
Resources for help in promoting and managing YOUR Ezine.
See it at: http://www.netplaynewsletters.com/publisher.html
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