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Why You Should Market Your Website Offline
One of the great advantages of advertising and marketing on the web is it’s cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.
And with email you can communicate to your prospect almost instantaneously.
So why bother with promoting your site offline?
The biggest reason is that most people are getting overwhelmed by the amount of email they receive, especially spam.
They may delete your message thinking it’s unsolicited email even though they have given you permission to contact them.
Also, the increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.
I’ve been hearing a lot from other online publishers about the decreasing response to their email offers and how many of their customers and prospects aren’t getting their ezines anymore.
That’s why I suggest you supplement your online marketing with a bit offline promotion.
One of the cheapest forms of print advertising is postcards. (No, not the ones you send to Grandma while you’re on your Hawaiian vacation.)
The ones I’m referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually there’s four postcards on one sheet.
First, you need to write the headline and body copy for the postcard.
You don’t have a lot of room for your message. So you need to be succinct.
Your headline should spell out a strong benefit of your product. Here’s a headline I use for my own postcards promoting the Information Marketing Boot Camp.
“FREE Report How To Set Up and Run Your Own Home-Based Publishing
Business... and Never Create A Product, Write An Ad or Talk to Anyone”
In the body copy, I follow up with a quick explanation of info marketing and then list the great benefits that it offers. And then I list my web site address where they can get more info.
Remember, that a postcard is similar to a classified ad in that you can’t use it to directly sell your product. There simply isn’t enough room on a postcard to do a complete sales pitch.
You use it as the first step in a two-step selling process. The postcard is only for generating sales inquiries.
You then follow up by directing the prospect to your website where they can find the full details and benefits of your product.
Or you can ask the prospect to send you an email and then reply with your sales letter.
Once you’ve captured their email address, you can follow up multiple times.
You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to set the file up to print correctly.
Here’s a tip that Ron LeGrand, author of the Information Marketing Boot Camp, passed on to me.
Go to your local post office and buy their pre-stamped postcards. You just run the sheets through your printer, separate, attach the address labels and mail!
And, best of all, you’ll only spend a handful of change per postcard.
About the Author
Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz - http://www.dc-infobiz.com Visit his website and get the FREE E-BOOK "Marketing Secrets Of The Ages" ($19 value) You can sell this book to customers and keep 100% of profits. http://www.dc-infobiz.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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