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Winners don't do different things, ...they do things differently!
OK.. Back to the roads of success!
Before I reveal the absolute TRUTH about online success, I want you to read this quote very carefully:
Winners don't do different things, ...they do things differently! (Shiv Khera)
When I first read this quote, it didn't get much of my attention. But as I started to work on the web, and my experience with Internet marketing grew substantially, I made it my success yardstick.
As you continue to read this article in it's intended logical flow, you will realize why "doing things differently" in simpler terms have SPECIAL meanings on the Web.
Once you understand this concept and build your business around it, driving that new red Ferrari on the streets of San Francisco will no longer be your dream. There's a lot more money to be made that way, but only if you do put in an honest effort to make it happen.
Don't worry, there's no rocket science here. In fact the whole idea is so simple that an average individual can easily get hold of the entire concept. And it is because of it's simplicity, the technique is so easily ignored by many budding entrepreneurs.
Curious? Read on...
In part-I of this article, you've discovered the undocumented truth about the ailing Internet businesses. You've learned why the profit potential for these online businesses have gone down immensely.You've also been told that creating a "theme" product, or service for your "niche" market is the ONLY way that guarantees your success online.
Over here, we'll go a step further to find out what exactly is a theme based business, and how to successfully build it using simple down to earth techniques.
Ready? Here goes...
Okay, first let's figure out what exactly is a theme business...
For the purpose of illustration, here's my definition of "theme business" in it's proper contextual meaning:
"A theme is focused on a narrowly defined business idea, or concept that takes birth by identifying a human need in an existing market."
I've been asked by many entrepreneurs the following question repeatedly:
What makes a successful business online?
And here's my answer... "Create a theme based niche business"
But how? ...Easy! I advise you to go through these steps...
- Find a targeted niche market -- where you can find a gap - Figure out what your potential customer wants - Develop a product keeping in view her needs, and then - Offer it to her
Done! You're now on your way to create your own theme based niche business. Market it aggressively.
And here's my 7 points foolproof checklist to justify what I say:
1. Search engines are now using a technique called "theme indexing" to index your web pages instead of relying much on keyword density, gateway or doorway pages. Now the actual 'site relevance' has more chances to get listed on top positions.
2. The No.1 reason why dot-com have gone dot-bomb is because they tried to be everything to everyone. (Source: Forrester Research, ALL industry
experts)
3. Almost all successful businesses operating online are built on focused themes for their respective niche markets. Doubts?
4. Managing a focused theme n-business saves time, money and human capital as it eliminates any overheads usually associated with broad-focused businesses.
5. A focused theme n-business is the best bet for a small guy since it sets you apart from the crowd if you have any useful distinct product or service to offer. A unique selling proposition, or USP in this case can bring an instant fortune for you.
6. A theme based n-business takes much greater advantage of word-of-mouth marketing and your referrals will be compounded within a smaller, more loyal and appreciative group of like-minded people.
7. Once a successful focused theme based n-business is built... you can do the following to make your business MORE functional and profitable:
a) Automate it b) Expand your focus, or create a sub-niche out of your existing n-business c) Diversify into completely separate niches to have multiple income streams d) Repeat if necessary
Remember, the above 7 point checklist is just the tip of the ice-berg to make you realize how important a theme based n-business is for you right now.
So are you beginning to get the picture?
There's an enormous amount of wealth that can be made using this technique. People who have realized its potential are all making BIG bucks. Tell me... can you really afford to overlook this grand opportunity?
No way!
Now is the perfect time that you should seriously think and understand what works, and what doesn't. Make your business another successful dot-com not dot-bomb.
So whats the bottom line?
Don't even bother of thinking to start a generalized business, i.e., a business with everything-to-everyone approach. Remember, you'll be lured by the temptation it creates of having a global audience and the potential of earning unlimited profits.
The fact is if you go this way, you'll be another dot-bomb. Don't waste your time and money on that. With my above 7 points foolproof checklist, it should now be crystal clear that your success is in creating a theme based niche business.
Scoop up your share of the market by going after a well-crafted niche market with a strong unique selling proposition.
By positioning your personality, product, and/or service in your customers mind differently such that their specific needs are solved is the way to earn a fortune.
Believe me, your success is at spinning wheels, all you need to do is drive-it your way... I've given you the keys.
Good luck!
About the Author
Amin Khan of http://www.NicheChallenge.com is the active soul for helping you develop a successful niche based business. Subscribe his FREE ezine 'The LASER' to join the select group of pros who are driving the Net for success. Send a blank email to mailto:majordomo@NicheChallenge.com with the word "subscribe laser" (without quotes) in the body of your email.
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