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Five Ways to Market Your Ebook - Virally!
I'm sure we've all heard of 'viral marketing' - the first question is usually 'What is it?' (and I won't insult your intelligence by telling you it's nothing to do with ill health). In brief, you can apply the term 'viral marketing' to any strategy...
Jump-Starting a New Ezine
You've decided. You know it is critical to your online success, and you are ready to jump in and become an Ezine Publisher. Good for you! You are headed in the right direction. No doubt, the biggest hurdle you'll find along this road is simple...
The Best FREE Marketing Technique On The Web: An Exclusive Interview With Michael Southon
The Best FREE Marketing Technique On The Web: An Exclusive Interview With Michael Southon Copyright © 2002 Joshua Rose Are you searching for a free dynamic traffic and sales building technique? Well, the crucially important benefits of writing...
The Most Profitable Mail Order Business Of Them All
THE EASIEST, MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL To be rich - to have an endless supply of money for anything and everything - is the goal of almost every man, woman, and child in the world. More specifically, the people who don't have,...
Why Too Many Solos Spoil Your Ezine
"Why Too Many Solos Spoil Your Ezine" By Jeff Neil Editor`s Column http://www.editorscolumn.com Don`t you just hate that? Being bombarded with solo ads, ad after ad, day after day? I`m not talking spam here. Ezines. The same ezines you...
 
YOUR OWN EZINE? THE PROS AND CONS

No doubt about it--having one's own ezine is an excellent promotional tool.
Whether you sell goods or services, publishing an ezine is perhaps one of the
very best online ways to develop and maintain a potential, targeted customer
base.

Should you have your own ezine? It depends on whether it would be worth the
time and effort to you. A look at the following list of ezine publishing
pros and cons should help you decide whether creating, building and
maintaining an ezine of your own is right for you.

THE PROS

Marketing:
Ezines provide you with an excellent way to find and target the market(s) you
are trying to reach with your products and services. Suppose, for example,
that you write or sell cookbooks; a recipe or cooking tip ezine would surely
attract a dedicated readership which, over time, begins to know, trust and
like your information. These subscribers would also be most open to buying
your books as well, or visiting the Web site where your books are sold.

This applies to pretty much any type of product or service you sell. Whether
you are a Web site designer looking for freelance work, own an auction or
shopping mall site, or sell your own handmade crafts, creating a newsletter
that caters to your targeted readership will also provide you with a
promotional outlet for your other works.

Relationships:
Another way you can benefit from a dedicated ezine readership is the online
relationships you build through it over time.

Among your readers you may end up finding people with whom you can set up
reciprocal Web site links or potential clients for your services. Someone
who regularly reads your newsletter may contact you out of the blue with a
joint venture idea that could turn out to be a real money-maker. Or perhaps
you'll get ideas for new projects from a "Letter to the Editor" (that's you!).

Your subscribers get to "know" you through your ezine--your reliability, your
talent, and whatever aspects of your personality that you choose to reveal.
And you never know what nice little surprises will arrive in your email box
from loyal readers.

Additional Income:
Although not in itself a get-rich-quick vehicle, having your own ezine can
bring in some extra money in several ways: you can charge for classified
advertising space in your newsletter, earn commissions through joining
affiliate programs that offer products related to yours, and of course,


make
money from the sales of your books or services themselves.

THE CONS

Time consuming:
It takes me an average of five hours to put together each issue of my own
ezine, WriteSuccess. That does *not* include writing my own articles for it,
surfing the 'Net in search of markets and writers' sites for each issue,
promoting my ezine on various announcement lists, trading ezine ads with
other publications that complement mine, reading and responding to emails
received, and subscribing or unsubscribing readers who can't do so
themselves. Ezines, at least the good ones, are labor-intensive ventures.

Challenging:
This "con" could also be a "pro," depending on how you look at it.
Maintaining a consistent, high quality ezine over months and years takes a
great deal of dedication and motivation. You need to truly love the topic of
your ezine in order to stick with it for any period of time.

And you can't take your readership for granted, either. In recent weeks, a
few of my favorite ezines have disappeared off the face of the Web, with or
without a warning from the publisher/editor. Not only was I disappointed
that I would no longer receive their ezines, but--even if the ezines were
revived--I would greatly hesitate to swap ads or pursue joint ventures with
them in the future, due to the unreliability of the publishers.

Not all fun and games:
Ezine publishers get *a lot* of spam! We also sometimes get nasty-grams from
people who forgot they'd ever subscribed to our 'zine in the first place.
And of course there are the unexplained unsubscribes that occur after each
issue, which hurt a little, seeing the amount of time and effort you invested
putting it together.

THE BOTTOM LINE

Is ezine publishing hard work? Absolutely. But, at least from my
perspective, the tangible and intangible rewards more than compensate for the
drawbacks. If anything, I enjoy publishing WriteSuccess today more than I
ever did.

In a world made even smaller by the Internet, you can reach potential clients
and readers around the globe. Publishing your own ezine is an outstanding
way to accomplish that.

About the Author

Mary Anne Hahn is a freelance writer who wants to encourage people to follow
their own dreams. She also publishes "WriteSuccess," a biweekly ezine of
ideas, information and inspiration for writers. To subscribe,
mailto:writesucces-subscribe@yahoogroups.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • payment processing basics

  • pay per click fraud exposed

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