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Cheap Wedding Favors
Planning a wedding of any size or budget can have numerous items that may be quite costly. In addition to planning for the dress and cake, a bride will want to spend thought considering the wedding favors for her guests. These small tokens of...
Embrace The Corset
Corsets have been around for a very long time - centuries, in fact, or perhaps even longer. The very first indication of corset usage was discovered at a Neolithic archaeological site in England. The find was a picture of women wearing a corset type...
In-Between Hair: Out-Growing A Bad Haircut
In-between hair -- when you are waiting for that bad haircut to grow out -- is a frustrating hair problem. Fortunately there are ways to get through this difficult time with a minimum of stress.
Acceptance
The first thing to do is to accept...
Romantic Fall 2005 Fashions
Get swept away in romance this fall. As usual, designers are pulling out all the stops designing for fashion forward women for Fall 2005. The new look is girlish, innocent romance. Some are calling this new look "Gypsy Romantic." It is accentuated...
The Latest Fashion In Hair Styles
Do you love to crown your personal fashion statement? Do you
love to carry latest hairstyles? And why not? The latest
hairstyles seem to be sweeping the world slowly. The life cycle
of any fashion trend is close to just a few years, from...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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| fashion net - the guide to all things chic |
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