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Burberry for Dogs?
Burberry is one of the world's famous designer brands. But branded trenchcoats and sweaters for dogs? A thought that may make you raise your eyebrows!
Is today's designer fashion selling out? Despite what you might think, high-class designer...
Celtic Engagement Rings and Bridal Sets
Irish traditions are rich and full of both whimsy and sentiment.
This is especially true when it comes to weddings and marriage.
The Irish symbolize beautifully the real meaning of marriage
with their wedding rings. Celtic engagement rings...
Intimacy, What Is It Really?
Simply put, intimacy is more than sex or making love. It's more than the physical or even emotional connection you feel with your partner. Intimacy involves a soul connection between two people. While instant chemistry can be exciting and...
Shirleyworld.com, a distinctive lingerie online shop
Shirleyworld.com is now open for lingerie online shopping. An exclusive range of lingerie and nightwear for a world of passion, elegance and temptation straight from the web.
THE LINGERIE YOU'VE EVER DREAMED OF
Shirleyworld.com is a new online...
Straight from Fashion Week: the Best Fashions for Fall 2005
Affordable Fall Fashion 2005: Use Hollywood as Your Guide This Fall, fashion mixes the glamour of old school Hollywood with a few new school twists. The teenie bopper icons of the past few seasons, like Paris Hilton and the Olsen Twins, have been...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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| fashion net - the guide to all things chic |
| Directory of selected chic fashion, art, luxury, shopping, and work sites. [English and Japanese] |
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| Fashion History Costume Trends and Eras, Trends Victorians - Haute ... |
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| Hint Fashion Magazine |
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