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Keeping it Simple this Season
It's back. The holiday season and all the challenges that come with it! This is the time when we are most tempted to overdo things - shopping, partying, spending.
This year…why not practice the art of simplicity and serenity? Begin a new...
Look Slimmer In Plus Size Swimwear
When you wear the right size swimwear, you can actually look slimmer than you are. With plus size swimwear, ladies who are a little overweight can look their best and still enjoy the hot summer weather. Wearing swim wear that is too small shows out...
Loveless Marriage: "Does Living In A Loveless Marriage Necessarily Mean That You Should Get A Divorce?"
Being in a loveless marriage is a frustrating predicament, but it may not necessarily mean that a divorce is eminent. Solving the quandary of a loveless marriage requires self-reflection to assess the situation, courage to try to create a team...
Men and Sperm Health
Men - What You Do On A Daily Basis Affects Your Sperm Maturation Process
While a woman is born with all the eggs she'll ever have, men produce sperm on a continual basis. Therefore, what a man does on a daily basis can affect the sperm...
Online Shopping for Women's Plus Size Clothing - Shop by Body Type
Your Body Type and Plus Size Online Shopping
Plus size women struggle with what to wear that will make them
feel comfortable in their plus size clothes. Every woman who
wears plus sizes would be trendy and fashionable if she new how
to...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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