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11 Fun Wedding Themes that Can Save You Thousands
Looking to save money on your wedding reception? Instead of relentlessly paring down your guest list or compromising in other areas, why not think about using a low-cost theme for your special day? A wedding that fits into a particular theme is...
Find Out About Fashion Guru Cavalli
Roberto Cavalli was born on November 15th, 1940 in Italy. He came from a modest family with strong artistic talents and traditions. His grandfather had been an impressionist painter, his mother a tailor . Cavalli began his career as a young...
How To Use Pictures Of Hair Styles To Find Your New Look
Most people choose their new hair style by looking at a picture
of a hair style or browsing hair style photos. This can be a
great way to find the perfect look, but there are some
guidelines that you should keep in mind when looking at...
What is "Ugg" Means? Where can I Find Sheep Skin Boots?
The origin of the Australian ugg boot has a variety of stories as to how and when the ugg sheep skin boots were actually invented. One of the versions has the sheep skin footwear as the boot worn by pilots during World War One. These boots were...
Your Home and Garden Décor: Creating Bountiful Spaces
Temperatures are on the rise and so is the anticipation to get your home ready for maximum enjoyment. It’s time to get motivated for the season. It’s always advisable to take a good hard look around every room before you begin. Make a mental list...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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