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Coffee Shop
Following story and its followup discussion are published on http://www.crossvoice.com/article.pl?sid=04/07/16/1833235&objtype=stories
The clouds were not really thick, not like anything to indicate an imminent rain, but enough to block the...
Consumers: Finally Safe Information!
Do you really have to know how feeds work? Not really. But you do need to understand how they can benefit you as a consumer or as an information seeker.
Feeds are simple, really. What's even more exciting is that they are extremely easy to use,...
Large Size Shoes Don’t Always Have To Be Uncomfortable
Just because your feet are larger than the normal size of shoes that you see in the regular stores doesn’t mean that you have to pay exorbitant prices to have special shoes made just for you. Many online retailers specialize in large size shoes for...
Special Baby Clothes For Those Special Days
Baby clothes are a necessity more than anything else, but there are a couple of special occasions that make the baby the center of attention. It is moments like this that the mother's keen sense of fashion gets to shine. Here, the fact that the baby...
WALKING IN THOSE CHOOS
Heels have never been more popular, and it seems the motto these
days is: "the higher the better!" Shoe designers are
specializing in super tall heels that will tower the wearer at
dizzying heights. From the tall and spindly stilettos to...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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