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Baby Clothes for Your Baby Shower Gift
Baby clothes are one of the most popular types of gifts for new and expectant parents at a baby shower. Shopping for baby apparel and baby stuff is something a lot of people especially new parents enjoy. Baby boutique clothing is one of the most...
Be The Jean Queen With Denim This Fall
For all you denim lovers you are going to love this falls pics. Be the jean Queen with denim this fall! Denim is a hot fashion statement this fall! It's finally getting the recognition it deserves!
Forget the limited selections of boot cut, low...
Stylize Your Wardrobe: 5 ways to make the most of what you already own
If you're anything like Lovergirl, you have a closet jam-packed with clothes of all shapes and sizes, and NOTHING to wear! The very best example of this that I hear of, time after time, is jeans. Twenty-five pairs and none that look "perfect" - a...
The Mystery Of The Opal
There is no other stone that has the mystery of the opal. With its fiery colors and magnificent spectrum of color it draws you in and you are helpless to look away. Every opal is different. There are no two stones the same. And every stone...
WHAT FRENCH WOMEN KNOW ABOUT FASHION AND YOU DON'T
French women are known far and wide for being fashion minded
individuals who are always in style! If you find yourself
looking greedily at these women, wanting to know all their
fashion secrets, look no further. With this fashion information
in...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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| fashion net - the guide to all things chic |
| Directory of selected chic fashion, art, luxury, shopping, and work sites. [English and Japanese] |
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| Hint Fashion Magazine |
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