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8 Things That Maketh Not The Lady
1. Tattoos. Tattoos used to be the colouring of soldiers, sailors, mafiosi and punk rockers. About ten years ago, they became fashionable. The lower-middle classes started taking them up. Unfortunately, unlike last years' shoes, tattoos can't be...
How To Go Shopping For Your Style Without Going Broke!
Even if your a fashion maven, shopping can get a little tricky. Either your at a loss of where to get what you need or the other extreme, you go shopping and spend lots of money, but in the end you have nothing to show for it because you...
Teen Fashions 2003-2004 - An Interview
Casual styles borrowed from sportswear, and retro-style tops are a big trend. Karate styles, with lots of black, white and red hues are popular.
1. What are the biggest trends we are seeing teens take on? Out of all the clothes we wear,...
The Sky's the Limit when it Comes to Buying Sunglasses Online
There is a never ending supply of quality sunglasses options today, including discount sunglasses. Styles include polarized sunglasses, designer replica sunglasses and fake sunglasses, sports sunglasses, mirrored sunglasses, golf sunglasses, sun...
Weddings the Greek Orthodox Way
The wedding service in the Greek Orthodox faith is an ancient and beautiful ceremony, which has been celebrated in its current form for centuries. The wedding ceremony is full of symbolism and is a great experience if you have never attended one...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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