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Celtic Engagement Rings and Bridal Sets
Irish traditions are rich and full of both whimsy and sentiment.
This is especially true when it comes to weddings and marriage.
The Irish symbolize beautifully the real meaning of marriage
with their wedding rings. Celtic engagement rings...
Designer Envy: Knock It Off!
CHANEL, VERSACE, DOLCE & GABBANA, VUITTON, GUCCI, DIOR, FENDI, PRADA, COACH, MARC JACOBS et al.
As the holiday shopping season kicks into high gear, these are the brand-name clothing and fashion accessories that women will expect. But with...
e-Book on Russian Women (Part 5)
Russian Women and their free time The Russian woman often complains that she cannot squeeze all her numerous house tasks and everyday problems into a 24-hours day. Nevertheless, the life in Russia is arranged according to the old proverb, which...
In Hot “Purse”Suit (pursuit) Of The Latest Trends
How do you keep up with the latest purse trends? That question has been one that women have tried to answer for many years. There are many different ways that women use for keeping up with the trends and styles. Some watch other women, some watch...
The Latest Fashion In Hair Styles
Do you love to crown your personal fashion statement? Do you
love to carry latest hairstyles? And why not? The latest
hairstyles seem to be sweeping the world slowly. The life cycle
of any fashion trend is close to just a few years, from...
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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| fashion net - the guide to all things chic |
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