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7 Essential Steps to Web Site Promotion
Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of...
An Action Plan For Marketing Your Web Site (Part 2)
ADD YOUR URL TO YOUR MARKETING MATERIALS A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their...
HEAD OR TAIL…YOU WIN!
I've been doing what I call Net Tour for a while now and I realise there are so many offers on the Internet. Do you realise there are up to 79,900,000 (Seventy Nine Million Nine Hundred Thousand) results when you do a search on INTERNET...
Saving Money On Your E-commerce Site
After building and transferring many e-commerce sites it still amazes me that owners of e-commerce businesses are still wasting money in three basic ways. For fear of stating the obvious, saving money is the same as making money $100 saved is $100...
Think before setting up your website
We have seen an increase in the number of websites since the past couple of years. Significantly after the initial dot com burst. While this is good news, it sure reflects one single point. The Internet is as serious as in the offline community....
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Competing with the Big Names
If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using the techniques you were told to use. Furthermore, they only have the word you searched for displayed once in their body text, not in their title tag, heading or meta tags. This can't be right! However, it is. The only possible way to compete with the big names is with links, frequently updated content and name recognition.
The long established sites have received so many links over the years they don't have to plaster their pages with certain keywords for high rankings.
Links can be hard to come by, especially if your site is new. There are countless ways to get them, but here are a few that will get you high quality links:
* Writing articles
* Reciprocal linking to relevant sites
* Participating in forums
* Frequently updating content
* Creating free
tools
* Submitting to directories
* Buying text links
Frequently updated content will generate a large number of one-way links, if people know about it. For people to find your compelling content, you have to get your site name out there. If no one knows about your content, how will you get links? To get you name out there you have to:
* Become the leader in your industry
* Write press releases, articles and free ebooks
* Use paid advertising
* Start a newsletter/e-zine and a blog.
* Target the right keywords
Beating the leading names may be difficult, but it is achievable. Gaining links and getting your name out there will be key in competing with these powerful sites. You will get to the top of the rankings in the search engines with time and hard work.
About the Author
Derek Croote is a SEO, web design and usability enthusiast. Derek is the webmaster of http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.
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