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Don't Envy The Gurus - Be One!
Who says you don't have what it takes to be a guru? True, there are so many self-proclaimed gurus online these days, it seems extremely crowded. But this applies to only a few areas, like Internet marketing. Who's to say you couldn't become 'the...
I Don’t Smoke, But I Love a Good .sig!
Copyright 2005 Jonathan van Clute .sig, or “Dot Sig” as it’s affectionately known, stands for “Signature File” and is the text and (usually) other contact information placed at the bottom of email or other computer-based correspondence. It is...
In Mourning for the Google Cash System
Do you remember when you could pick an affiliate program, hustle up a few hundred keywords toss it all into your Adwords account & wait for the commissions. No me neither! I was busy doing something else during those glory days. If it ever was that...
Myths on Top Search Engine Rankings & Link Popularity
What urged me to write this enlightening article about top search engine rankings and link popularity, is the dodgy disorder and misinformation, when it comes to promoting a web site on the Internet. Let's break down some myths that devastate your...
WHAT IS AFFILIATE MARKETING?
Affiliate marketing refers to the promotion of products or services through affiliates. Affiliates are usually other webmasters and ezine editors who choose to act as sales people on behalf of their principals for a commission on every sale. ...
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Competing with the Big Names
If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using the techniques you were told to use. Furthermore, they only have the word you searched for displayed once in their body text, not in their title tag, heading or meta tags. This can't be right! However, it is. The only possible way to compete with the big names is with links, frequently updated content and name recognition.
The long established sites have received so many links over the years they don't have to plaster their pages with certain keywords for high rankings.
Links can be hard to come by, especially if your site is new. There are countless ways to get them, but here are a few that will get you high quality links:
* Writing articles
* Reciprocal linking to relevant sites
* Participating in forums
* Frequently updating content
* Creating free
tools
* Submitting to directories
* Buying text links
Frequently updated content will generate a large number of one-way links, if people know about it. For people to find your compelling content, you have to get your site name out there. If no one knows about your content, how will you get links? To get you name out there you have to:
* Become the leader in your industry
* Write press releases, articles and free ebooks
* Use paid advertising
* Start a newsletter/e-zine and a blog.
* Target the right keywords
Beating the leading names may be difficult, but it is achievable. Gaining links and getting your name out there will be key in competing with these powerful sites. You will get to the top of the rankings in the search engines with time and hard work.
About the Author
Derek Croote is a SEO, web design and usability enthusiast. Derek is the webmaster of http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.
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