|
|
Clickbank Killer on the Horizon?
Rumor has been milling on the various marketing-related forums that a long-needed competitor to Clickbank is soon to be launched to the public. At this point, not much information has been leaked, but from what it seems we could have a real big...
How to find your first affiliate niche in 5 easy steps.
How to find your first affiliate niche in 5 easy steps. Don't you wish finding your first niche was easier? Well it is... Here's my tried and tested method used to find top notch quality niches. Step 1: Think from the HEART not the mind. Most...
Improve Your Home Business With New Ideas
Generating new and fresh ideas is paramount to running a successful home business. Ideas are needed for developing, marketing and advertising your products or services, and used for resolving different problems you may encounter.
Below are...
It Takes Relationships NOT Sales
The Superhighway now offers us the convenience of operating our MLM from the desk top of our computer. No longer are we required to attend meetings, stock products, or do inventory. No longer do we prospect face to face. However, this convenience...
"Quick, Easy & FREE Ways to Kickstart Your Website Traffic in 4 Simple Steps"
Just launched your website ? Now what ? You are finally ready with your excellent product, killer salescopy, eye-catching graphics and tiny robots working for you tirelessly. Now you have to get those hungry 'visitors' and 'leads' waiting to grab...
|
|
|
|
|
|
|
|
Does Hype Work on the Web? (The Sequel)
I recently wrote an article that asked readers, "Does Hype Work on the Web?" My contention was that today's web users are too savvy to fall for hyper-inflated sales language like "Totally insane offer!" and "Expires soon, don't delay!" and we're jaded from having been subjected to it by TV advertisers over the years. The response I got to that article suggests my theory was mostly correct.
A group of e-booksellers and publishers used the article to jump start a discussion on their forum about marketing hype. Rod Purnell concluded that whether we like it or not, hype is effective.
He said, "Hype still works and I think people as a whole are still eating it up, even if they don't want to admit it." He contends that the excitement created by hype is contagious and can actually drive people to buy.
But Teresa King of eBookWholesaler.com says there's a fine line between using hype and using a strong call to action to create excitement. If you cross that line, she says, you lose your credibility.
"I think enthusiasm is very important. I think a page that promises to show you how to make 400 extra dollars per month is way more realistic than a page that says make a million in six months. Those are so hyped up that they come across as totally unbelievable."
Usability expert Jakob Nielsen would agree with that. He and John Morkes conducted a study into the way people read online and found that users detest what they dubbed "marketese" - the promotional writing style that uses boastful, subjective claims like "hottest ever". He says credibility suffers when users can clearly see that the site exaggerates.
"Promotional language imposes a
cognitive burden on users who have to spend resources on filtering out the hyperbole to get at the facts," Nielsen wrote. "When people read a paragraph that starts 'Nebraska is filled with internationally recognized attractions,' their first reaction is 'No, it's not' and this thought slows them down and distracts them from using the site."
Another problem with hype is the word itself. It can mean both a flamboyant promotion (yay) and a questionable, exaggerated claim (boo). So if old man Webster can't even figure out which way it swings, how can webmasters and copywriters?
Online marketer Andrew Tegenkamp of http://lightningbiz.com/ipc/ has an answer to that dilemma. He posted this on the forum: "I think that if creating hype on your sales letter makes you lie, you've gone too far. If you're still selling the truth but using words that inspire people, you're two things... a genius and an honest business owner!"
Nobody ever said being a genius was easy, however. Writing web copy that's exciting and persuasive without using false claims or inflated language is a tall order. But it's a challenge that pays off in the end. After all, using hype-free copy means never having to say, "Your results may differ from those you see in our promotional materials."
Copyright (c) 2003 by Heather Reimer
About the Author
If you'd like a free content analysis on your website (including hype barometer!) visit: http://www.TheWriteContent.com or send me an email to Heather@TheWriteContent.com
The Write Content delivers action-inspiring web content, sales letters, newsletters, press releases and more. SEO copywriting at a painless price. Satisfaction guaranteed.
|
|
|
|
|
Gentoo Forums :: Index |
Discussion forums for topics around the distribution, Linux applications, installation, administration, portage, frequently asked questions. |
forums.gentoo.org |
  |
Readers' Opinions - New York Times |
Books Reading Group. Readers are discussing “All Aunt Hagar’s Children,” Edward P. Jones’s new short story collection. More Books Forums ... |
www.nytimes.com |
  |
Ubuntu Forums |
This is a discussion help and support forum for Ubuntu Linux. |
ubuntuforums.org |
  |
Joomla! Community Forum - Index |
Joomla! Forum - The Joomla Community. Support, discussion and interaction with the Core Team. |
forum.joomla.org |
  |
Internet forum - Wikipedia, the free encyclopedia |
A typical Internet forum discussion, with common elements such as emoticons, ... Like other forms of online communication, Internet forums are home to many ... |
en.wikipedia.org |
  |
Java Technology Forums |
Online discussion forums offering help for users in solving issues. Includes FAQs, and links to other Sun technical databases. |
supportforum.sun.com |
  |
Adobe - Forums |
Share questions, suggestions, and information about Adobe graphics products. |
www.adobe.com |
  |
WoW Forums -> Forum Index |
Read our Introduction to the Forums. This includes information about getting ... blizzard provides the World of Warcraft community forums for its players to ... |
forums.worldofwarcraft.com |
  |
MySQL AB :: MySQL Forums |
Forum to discuss the sample database included with MySQL ... The main discussion forum for MySQL. Please use specialized forums for specific topics. ... |
forums.mysql.com |
  |
SitePoint Forums: Resources, Design, HTML, CSS, PHP, ASP, MySQL ... |
Webmaster Forums for Design, CSS, XHTML, PHP, Ruby, JavaScript, Affiliate Marketing, ASP.NET, Promotion. |
www.sitepoint.com |
  |
Delphi Forums |
Offers free and paid forum hosting. The paid offer is ad-free. |
www.delphiforums.com |
  |
Home - MozillaZine Forums |
Search the forums for others who may be having the same issues you are. You can also browse the sticky'd posts at the top of the forum for the product ... |
forums.mozillazine.org |
  |
Web Hosting, Free Web Hosting and Web Tools from Bravenet.com. |
Maintain a direct mailing list. Message Forum Host your own online discussions. Vote Caster Perform a multi-question poll. Web Poll Perform a quick poll. ... |
www.bravenet.com |
  |
Forums | NewsTalk |
The Detroit News Online does not tolerate offensive language in its forums. The News will kill offensive posts. Participants can and will be denied access ... |
info.detnews.com |
  |
osCommerce Community Support Forums |
Official community support forums for the osCommerce project. |
forums.oscommerce.com |
  |
The GardenWeb Forums - GardenWeb |
The GardenWeb Forums comprise the largest community of gardeners on the Internet. ... If this is your first visit to the forums, you might want to visit our ... |
forums.gardenweb.com |
  |
AnandTech |
Is server configuration a pain? DSL or Cable Modem giving you fits? Get your questions answered and your topics discussed in the AnandTech Networking Forum. ... |
forums.anandtech.com |
  |
Chronicle Forums - Index |
Chronicle Forums - Index. ... Talk online about graduate-school life in our new forum. ... Forum Stats, 220919 Posts in 17109 Topics by 3306 Members. ... |
chronicle.com |
  |
Forums | drupal.org |
Try searching the forums first or a specific project's bug reports. Pre installation questions. Is Drupal a viable solution for my website? ... |
drupal.org |
  |
Dev Shed Forums - Open Source web development |
Dev Shed Forums - over 195246 members on our Dev Shed forums. |
forums.devshed.com |
  |
|