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Affiliate Assets
Affiliate Assets Copyright 2004 Jeremy M. Hoover http://hoovermarketing.info Your affiliate marketing business is just that … a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links...
How to create your web site marketing plan
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your...
How to Make a Title Tag that Search Engines will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website: Include keyword phrases in your title tag: Think of a title tag as the name above a shop. Imagine you are walking down a busy...
I've Got To Get This Off of My Chest!
I have got to get this off my chest before I EXPLODE... Stephan Ducharme just became a Millionaire on the Internet … in weeks!!! He went from 100 hits a day up to 1 MILLION visitors in less than a few weeks … without paying a dime in...
Wireless Web: What's the Impact on Your E-Business?
All phones are created equal, but some are more equal than others. From Canada and California to Japan and Korea, Internet-enabled mobile phones are rapidly ushering in the next generation of online commerce: "m-commerce" or Mobile-commerce. ...
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How Smart Pricing Effects AdSense (TM) Publisher Revenues
I constantly receive phone calls from clients, prospective clients and reporters asking the same question – what percent of the keyword price does Google pay AdSense (TM) publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range I often give is 20% to 50% based on numerous conversations I have had with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords(TM) clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, “Smart Pricing” was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion
tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sale, newsletter signup, etc. The example Google gave for Smart Pricing was that “a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.”
While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system – publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser’s product or service. A true win-win-win.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com
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