|
|
3 Instant Traffic Techniques for Mini-Sites
Copyright 2005 Kurma Group When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell. Given...
Building Your Own Authority Website
Lately, a lot of articles talk about achieving better search engine ranking by building an authority website. So what is an authority website and how do you go about building one? In general, authority website is a large website full of resources...
Promote your website for FREE
Working as a Webmaster for a research organisation is a different experience. Neither we have to sell any product nor provide any service to the visitors. Most of these websites gives information that includes articles, analysis, data, graphs etc....
Setting Up a Forum
Forums can be very useful marketing tools because they set a stage for individuals to converse about the topics set forth in the forum. Individuals can post responses, post new comments or simply read what others have posted. This provides...
What is your real goal: web positioning with top results or the ability to attract more qualified traffic to your website?
If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected...
|
|
|
|
|
|
|
|
How Smart Pricing Effects AdSense (TM) Publisher Revenues
I constantly receive phone calls from clients, prospective clients and reporters asking the same question – what percent of the keyword price does Google pay AdSense (TM) publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range I often give is 20% to 50% based on numerous conversations I have had with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords(TM) clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, “Smart Pricing” was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion
tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sale, newsletter signup, etc. The example Google gave for Smart Pricing was that “a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.”
While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system – publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser’s product or service. A true win-win-win.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords. http://www.toppayingkeywords.com
|
|
|
|
|
Gentoo Forums :: Index |
Discussion forums for topics around the distribution, Linux applications, installation, administration, portage, frequently asked questions. |
forums.gentoo.org |
  |
Readers' Opinions - New York Times |
Books Reading Group. Readers are discussing “All Aunt Hagar’s Children,” Edward P. Jones’s new short story collection. More Books Forums ... |
www.nytimes.com |
  |
Ubuntu Forums |
This is a discussion help and support forum for Ubuntu Linux. |
ubuntuforums.org |
  |
Joomla! Community Forum - Index |
Joomla! Forum - The Joomla Community. Support, discussion and interaction with the Core Team. |
forum.joomla.org |
  |
Internet forum - Wikipedia, the free encyclopedia |
A typical Internet forum discussion, with common elements such as emoticons, ... Like other forms of online communication, Internet forums are home to many ... |
en.wikipedia.org |
  |
Java Technology Forums |
Online discussion forums offering help for users in solving issues. Includes FAQs, and links to other Sun technical databases. |
supportforum.sun.com |
  |
Adobe - Forums |
Share questions, suggestions, and information about Adobe graphics products. |
www.adobe.com |
  |
WoW Forums -> Forum Index |
Read our Introduction to the Forums. This includes information about getting ... blizzard provides the World of Warcraft community forums for its players to ... |
forums.worldofwarcraft.com |
  |
MySQL AB :: MySQL Forums |
Forum to discuss the sample database included with MySQL ... The main discussion forum for MySQL. Please use specialized forums for specific topics. ... |
forums.mysql.com |
  |
SitePoint Forums: Resources, Design, HTML, CSS, PHP, ASP, MySQL ... |
Webmaster Forums for Design, CSS, XHTML, PHP, Ruby, JavaScript, Affiliate Marketing, ASP.NET, Promotion. |
www.sitepoint.com |
  |
Delphi Forums |
Offers free and paid forum hosting. The paid offer is ad-free. |
www.delphiforums.com |
  |
Home - MozillaZine Forums |
Search the forums for others who may be having the same issues you are. You can also browse the sticky'd posts at the top of the forum for the product ... |
forums.mozillazine.org |
  |
Web Hosting, Free Web Hosting and Web Tools from Bravenet.com. |
Maintain a direct mailing list. Message Forum Host your own online discussions. Vote Caster Perform a multi-question poll. Web Poll Perform a quick poll. ... |
www.bravenet.com |
  |
Forums | NewsTalk |
The Detroit News Online does not tolerate offensive language in its forums. The News will kill offensive posts. Participants can and will be denied access ... |
info.detnews.com |
  |
osCommerce Community Support Forums |
Official community support forums for the osCommerce project. |
forums.oscommerce.com |
  |
The GardenWeb Forums - GardenWeb |
The GardenWeb Forums comprise the largest community of gardeners on the Internet. ... If this is your first visit to the forums, you might want to visit our ... |
forums.gardenweb.com |
  |
AnandTech |
Is server configuration a pain? DSL or Cable Modem giving you fits? Get your questions answered and your topics discussed in the AnandTech Networking Forum. ... |
forums.anandtech.com |
  |
Chronicle Forums - Index |
Chronicle Forums - Index. ... Talk online about graduate-school life in our new forum. ... Forum Stats, 220919 Posts in 17109 Topics by 3306 Members. ... |
chronicle.com |
  |
Forums | drupal.org |
Try searching the forums first or a specific project's bug reports. Pre installation questions. Is Drupal a viable solution for my website? ... |
drupal.org |
  |
Dev Shed Forums - Open Source web development |
Dev Shed Forums - over 195246 members on our Dev Shed forums. |
forums.devshed.com |
  |
|