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10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List
Copyright 2005 The IWE, LLC. All Rights Reserved. We've all heard it that in order to stay in business online you need to build a Targeted 'Opt-In' list. Well... I truly have to agree with that simply because this is where you'll always have a...
Achieving a public relations
If you have researched your industry and developed a creative PR plan to promote your products, services or company you are ready to start promoting. Your research has indicated the best places to appear online and you're hoping that your creative...
Getting Honest With The Search Engines
I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble. ...
How to get non Reciprocal Links
In this article we will look at how to get non reciprocal links. Webmasters have become paranoid with link popularity therefor making it the most popular SEO techniques that is used on the web today. Why should you be worried about link...
The hottest tip on getting a web site listed quickly by Yahoo, Inktomi, MSN, FAST, Altavista and HotBot
Every webmaster knows that the free search engines are a major source of traffic. They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed. Yes, sure, a "perfect" page,...
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The Secret of Search Engine Optimization
How to do search engine optimization is one of the best kept secrets in the world. Even though you would think it is all out there in forums and other websites, when you try to figure it out, you will find you can’t find the forest for the trees.
Let me put it plain and simple. The secret of search engine optimization is not about keywords, or titles, or meta keyword tags, or meta descriptions, or heading tags, or keyword density, or alt attributes, or what ever other on-the-page factor you can find. Even links aren’t the secret.
The real secret of search engine optimization is Harmony!
Harmony between all the factors I just mentioned and many more other factors as well. And that is exactly why it is not easy to find a great SEO company for your website. Every SEO can talk about the importance of a title, or any of the other factors, but try finding one that talks about how it all works together.
Harmony is the real power of SEO and it needs to be supported by lots of hard work, especially focused on link building. But here too harmony comes into play.
Many SEO’s that I talk with about harmony tell me
that of course I am right and that it is so obvious it isn’t worth mentioning. But the truth is that not that many people (SEO’s included) are able to bring real harmony to their pages and website.
Putting keywords in title, meta keywords, meta description and heading tags, that’s easy. But that’s just the most basic form of harmony in a web page. Just think of how keywords fit into text found in the title, description, heading tags and the copy. Should you just place the keywords in there somehow, or may it be better to be a bit more considerate when choosing what to write in all these places?
What about topical structure? Is your site completely structured according to a logical topical structure? There are so many indirect factors that are as powerful as link building. And it is hardly possible to put it into words as it is more an art than a science to get it right.
About the Author
Peter Faber is the Implementation Director of http://www.i-brane.com; a search engine optimization company located in Brazil with a focus on Brazil, the USA and Europe. He also has his own SEO Blog in http://www.seo-works.com.
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