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#1 Mistake Most Blogs Do
Copyright 2005 Rok Hrastnik As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds. Just think about it: while RSS is growing strong, it...
7 Simple Steps To Uncovering Great Niche Market Web Site Ideas...
Discover how easy it can be to come up with potentially profitable web site ideas by following these simple 7 steps.
1. What are your personal passions?
All niche marketing experts agree that when you're working on creating your first...
Forum Advertising: Getting the Most from Your Investment
As an interactive marketing professional and also a forum webmaster, I have come to the conclusion that many smaller online marketers - the type that sponsor many forums - are prone to making a few key mistakes that wind up costing them sales. Quite...
Forum Essentials: Dress Up Your Site For The Holidays
If you manage a message board community, a key to your site's success is the lively banter between members. Without conversation, your site will quickly die off. You can't police your forum and respond to every post, but there are a few things you...
The hottest tip on getting a web site listed quickly by Yahoo, Inktomi, MSN, FAST, Altavista and HotBot
Every webmaster knows that the free search engines are a major source of traffic. They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed. Yes, sure, a "perfect" page,...
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There Should Be More to your SEO Consultant Than Rankings
There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO Consultant
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.
It is time to separate fact from fiction.
Yes, your SEO consultant can get you a top-ten placement at Google. But...
1.If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term.
2.Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available.
3.If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store".
4.If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.
I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage
marketshare. Can I expect this many visitors?
That's not an SEO challenge; that's a math problem: searches x marketshare = visitors
I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.
Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly.
It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results.
And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that.
What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.
A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic
About the Author
David Leonhardt is a Ottawa-region freelance SEO consultant and a successful website marketing consultant. Pick up a copy of his SEO online e-book.
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Gentoo Forums :: Index |
Discussion forums for topics around the distribution, Linux applications, installation, administration, portage, frequently asked questions. |
forums.gentoo.org |
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Readers' Opinions - New York Times |
Books Reading Group. Readers are discussing “All Aunt Hagar’s Children,” Edward P. Jones’s new short story collection. More Books Forums ... |
www.nytimes.com |
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Ubuntu Forums |
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ubuntuforums.org |
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Joomla! Community Forum - Index |
Joomla! Forum - The Joomla Community. Support, discussion and interaction with the Core Team. |
forum.joomla.org |
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Internet forum - Wikipedia, the free encyclopedia |
A typical Internet forum discussion, with common elements such as emoticons, ... Like other forms of online communication, Internet forums are home to many ... |
en.wikipedia.org |
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Java Technology Forums |
Online discussion forums offering help for users in solving issues. Includes FAQs, and links to other Sun technical databases. |
supportforum.sun.com |
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Adobe - Forums |
Share questions, suggestions, and information about Adobe graphics products. |
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WoW Forums -> Forum Index |
Read our Introduction to the Forums. This includes information about getting ... blizzard provides the World of Warcraft community forums for its players to ... |
forums.worldofwarcraft.com |
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MySQL AB :: MySQL Forums |
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SitePoint Forums: Resources, Design, HTML, CSS, PHP, ASP, MySQL ... |
Webmaster Forums for Design, CSS, XHTML, PHP, Ruby, JavaScript, Affiliate Marketing, ASP.NET, Promotion. |
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Delphi Forums |
Offers free and paid forum hosting. The paid offer is ad-free. |
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Home - MozillaZine Forums |
Search the forums for others who may be having the same issues you are. You can also browse the sticky'd posts at the top of the forum for the product ... |
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Web Hosting, Free Web Hosting and Web Tools from Bravenet.com. |
Maintain a direct mailing list. Message Forum Host your own online discussions. Vote Caster Perform a multi-question poll. Web Poll Perform a quick poll. ... |
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Forums | NewsTalk |
The Detroit News Online does not tolerate offensive language in its forums. The News will kill offensive posts. Participants can and will be denied access ... |
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osCommerce Community Support Forums |
Official community support forums for the osCommerce project. |
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The GardenWeb Forums - GardenWeb |
The GardenWeb Forums comprise the largest community of gardeners on the Internet. ... If this is your first visit to the forums, you might want to visit our ... |
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AnandTech |
Is server configuration a pain? DSL or Cable Modem giving you fits? Get your questions answered and your topics discussed in the AnandTech Networking Forum. ... |
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Chronicle Forums - Index |
Chronicle Forums - Index. ... Talk online about graduate-school life in our new forum. ... Forum Stats, 220919 Posts in 17109 Topics by 3306 Members. ... |
chronicle.com |
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Forums | drupal.org |
Try searching the forums first or a specific project's bug reports. Pre installation questions. Is Drupal a viable solution for my website? ... |
drupal.org |
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Dev Shed Forums - Open Source web development |
Dev Shed Forums - over 195246 members on our Dev Shed forums. |
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