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How The Little Guy Can Achieve Big Success on The Interent
I have got to get this off my chest before I EXPLODE... Stephan Ducharme just became a Millionaire on the Internet … in weeks!!! He went from 100 hits a day up to 1 MILLION visitors in less than a few weeks … without paying a dime in...
How to Create a Successful Mini-site: Discover Insider Tips From A Marketing Expert
Nathan Lynch of (www.SuperAffiliateCash.com) interviews Harvey Segal, owner of "The Ad Tracking Guide" (www.ad-tracking.com) One of the hottest ways to market on the net right now is to create what is called a mini site. Usually one or more...
Ten Free Tools You Need to Promote Your Business
1. Free Publicity. You can create a dynamic, free press release at the following sites: http://www.openpress.com http://www.prweb.com http://www.prfree.com 2. Free Tools to Make Your Website Sticky. Want to keep your visitors interested? A...
"The Secrets of the Rich."
Ever wondered why inopportunity is so aggressively promoted? Ever pondered... deep inside yourself, why perfectly "charismatic people" are chronospheres away from wealth, independence and personal power? Not successful yet... despite all your...
Why Ecommerce is Not Ready for My Daughter or Me
As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so...
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Top 5 Super Affiliate Tips – What's Your USP?
It's a known fact that establishing a USP (unique selling proposition) is an essential part of any business plan ...
But what about your affiliate marketing campaigns?
What makes your promotions unique from the hundreds ... or even thousands of other affiliates pushing the same merchant's products and services?
Well ... nothing, if all you do is cut and paste the same merchant provided ad copy as everyone else, or just toss a bunch of links, banners, and buttons on your site.
What you must do is make yourself stand out ... grab the interest of your prospect, and qualify your offering to meet their needs.
Here's 5 quick tips to get the most out of your affiliate promotions.
1) Learn all about the product/service you're promoting.
The more you know about your promotions, the more credible your promotional content. If you don't own the product, do your best to scour the merchant's site for info that you feel best explains the benefits of it, which leads to number ...
2) Write your own ad copy.
It's the credibility factor again ... you're selling yourself, establishing the bond between you and the prospect, in an effort to win their trust and interest. If you do own the product, or have access to it by permission of the merchant, write a detailed review. You can even use yourself as a case study to provide an eye witness account of the satisfaction potentially derived from using it. If not ... and in addition to your own accounts, list the testimonials of others.
3) Establish a line of communication with the merchant.
You might have to settle for the affiliate program manager, or a related department, but the idea is to try to acquire anything you can, above and beyond what is offered to regular affiliates, that will help you gain a promotional edge. Branded articles, ebooks, special offers, free trials, etc. You might even be able to gain access to the
product or service you're promoting if you explain that you'd like to review it for promotional purposes (it can't hurt to ask ..;)
4) Build a sub list of targeted prospects.
Would you believe that I, personally, have built campaign designated email lists of less than 100 members, that have actually accounted for more sales than my main list ... that goes out to thousands of subscribers? Why? Laser targeting, my friend. Offer a campaign related update, course, report, or other form of freebie to attract them. In addition, you'll now have a ready made list for future promotions made by the affiliate merchant.
5) Search engine optimize your promotional pages.
... for keywords and phrases relevant to your offerings, and run pay per click campaigns targeting the same and comparable terms. The search engines shouldn't, by any means, be your sole source of promotion (email, forum, offline marketing ... to name just a few methods) but they could potentially play an important part. I recommend investing in a course like Brad Fallon and Andy Jenkin's 'Stomping The Search Engines' , which covers both SEO and PPC pretty extensively ... and effectively.
Work these 5 tips into your affiliate program promotions, and I'm sure you'll enjoy success.
Sidenote:
If you're participating in a multiple tier affiliate program, and you have access to your downline referrals, make sure you take the time to train them to succeed. Remember ... their success is YOUR success!
About the Author
Mike Merz is the owner/webmaster of Internet Marketing For Newbies LLC, publisher of The IM4Newbies Update, administrator of The IM4Newbies Internet Marketing Forum, and has had articles published on many of the internet's most popular sites, his main focus being Internet Marketing start up consultation, specializing in affiliate program related campaigns.
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