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Creativity for Success
Creativity and innovation are important keys to success in today’s rapidly changing world. Process improvement, problem solving, recruiting, retaining and motivating employees, decision making, dealing with limited resources, satisfying customers,...
manufacturers survival
Manufacturers Survival The humanity's cultural heritage is growing in geometric scale. Manufacturer faces every time more efficient competitors. Development of new processes is arduous work. This work suffers opposition from defenders' of the...
Revenge of the Sith – Creativity and Structure
The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star...
Top Ten Skills of a Masterful Speaker
Aspiring and professional speakers, alike, are always interested in honing their speaking expertise. There is always room for improvement and innovation in everything we do. There are so many things that we do as speakers which become second nature...
Why Your Credit Score Matters
Among the many innovations that emerged after World War II, credit use has become a major factor in our entire economic profile. As a result, your credit rating is the most important factor in determining your credit APR when you apply for any type...
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ARE YOU ABOUT TO GET EATEN?
Successful business people often hate change. The mere
thought of making one frightens them. It flat scares some silly.
They know what they have, and are unwilling to take even
modest risk for greater gain. Their fear is they'll lose some
of what they already have.
If you hold such a position, you are vulnerable to more
aggressive companies. You may wake up to the fact that somebody
is gnawing away at your customer base much too late to do
anything about it. While this is true both off and online, a web
based business can be devoured far more quickly than one offline.
What Is Required For Survival
If you want to continue to succeed, you must be one of the
few who do the gnawing. You must continue to expand your
customer base and increase your profits. While some growth can
come from selling to people who had not previously considered
your products, the easiest and most direct way to acquire new
customers is to steal them from your competitors.
Then, of course, you must hold them. Which often amounts
to building ever greater customer relationships that support
them in every possible way.
Direct Versus Indirect Competitors
If you are selling power mowers, those who sell hand mowers
are competitors, but only indirectly. You can push this further,
and note those who offer gardening services also compete. While
you need to keep an eye on innovations by indirect competitors,
your major concern is those who compete directly.
Are Your Competitors Tracking You?
If you haven't considered this, you may be about to be
"eaten." You must assume at least one or more of your
competitors is tracking you closely, looking for ways to bring
those tasty morsels that are your customers to their table.
To win out, you must move more quickly and effectively than
they are able to do. Else your business will be gobbled up
a bite at a time until what remains is swallowed whole.
Is Polish Needed?
Never overlook your site. Continuously ...
* Examine pages to be certain each is doing its job.
* Evaluate the entire site to be sure it is flawlessly
accomplishing its purpose.
* Check your CR (Conversion Ratio); be sure it's at maximum,
and holding.
* Reconsider your methods of supporting customers to be sure
no option has been overlooked or under utilized.
It's easy to become so familiar with your site that you begin
taking it for granted. Within your marketing plan, make certain
you have the above and similar things clearly underlined.
And
that you regularly recheck all aspects of your site and business.
Then ...
Spy Routinely
Tracking your competition on the Web is so much easier than
it is offline, it's a wonder everyone isn't doing it. Doing so
will give you a distinct advantage over all who do not.
Use Alexa which is free. Among other
things, it reports visits to a site by other Alexa users. While
likely not representative of all visitors, the counts reported
can be compared over time and changes noted. Clearly a surge
in counts suggests an aggressive company is doing something
right, and you need to discover what it is.
Track Link Popularity
Visit MarketLeap.Com
Enter your URL and that of your competitors. You will see at a
glance how many inbound links there are to each one. As above,
an abrupt jump in links suggests the company is doing something
you ought to know about.
Take a giant step forward by checking sites linked to your
competitors and arrange a link swap with them as possible. If
need be, create a directory of links as a *service* to your
visitors. Note the emphasis here on benefiting your visitors,
rather than your profits. (For further info about how to get
this done, send any email to
mailto:buildlinks@sitetipsandtricks.com )
Put A Magnifying Glass On Their Sites
A casual look at a competitors site is of little value.
The better plan is to visit weekly and examine it closely,
seeking to detect all changes. Even something minor can
give you an important clue of benefit.
Be Imaginative
The whole of this topic was not covered above. For example,
subscribe to your competitor's newsletters. Visit their forums
regularly. There are a vast number of things you can check on.
Buy a product now and again. Or ask a friend to do so, if
you've worn out your welcome. And somewhere in all this, get
a handle on how they are handling complaints and returns. And
their general level of customer support.
Continue to explore in every way possible. In the
increasingly hyper-competitive web world, big fish swallow up
little fish at an ever increasing rate. You must be the
"biggest" to survive. Not the biggest company, just the best
at what you do. Size matters hardly at all.
About the Author
Bob McElwain
Want to build a winning site? Improve one you already
have? Fix one that's busted? Get ANSWERS. Subscribe
to "STAT News" now! mailto:join-stat@lyris.dundee.net
Web marketing and consulting since 1993
Site:
Phone: 209-742-6349
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| DTI - Welcome to the DTI's Innovation Home Page |
| The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
| www.dti.gov.uk |
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| Innovation - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| National Innovation Website |
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| Innovation, creativity and brainstorming resources from ... |
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| www.innovationtools.com |
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| Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
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| www.innovationtools.com |
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| CORDIS: Innovation Portal: Home |
| This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
| cordis.europa.eu |
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| CORDIS: Promotion of Innovation: Home |
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| cordis.europa.eu |
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| Innovation Network... leveraging innovation, creativity and ... |
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| www.thinksmart.com |
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| Business Innovation : Car Reviews, Online Gaming, and Product Branding |
| If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
| www.businessweek.com |
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| Innovation - Life, Inspired | PBS |
| Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
| www.pbs.org |
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| Innovation.org - Welcome |
| Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
| www.innovation.org |
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| www.technorati.com |
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| Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
| irc.cordis.lu |
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| The Tech Museum of Innovation | Welcome |
| The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
| www.thetech.org |
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| Pages tagged with "innovation" on del.icio.us |
| CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
| del.icio.us |
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| innovation |
| Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
| www.innovationmagazine.com |
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| Canadian Innovation Centre |
| Services includes invention evaluation, technology due diligence, market research, and education programs. |
| www.innovationcentre.ca |
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| London INNOVATION :: Home |
| Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
| www.london-innovation.org.uk |
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| Eric Von Hippel's Homepage |
| Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
| web.mit.edu |
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| Intel Innovation in Education |
| www.intel.com/education/ - 3k - Cached - Similar pages |
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