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  Saturday, April 05, 2025

Informative Articles

ARE YOU ABOUT TO GET EATEN?
Successful business people often hate change. The mere thought of making one frightens them. It flat scares some silly. They know what they have, and are unwilling to take even modest risk for greater gain. Their fear is they'll lose some of...
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Creativity and Innovation Management- why products fail.

There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons:

a)Resource Management. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile projects, which are winnowed down to four development programmes. And four such development programmes are required to stand any chance of getting one winner.

b)Time Management. Whilst it is often the case that sufficient time is not taken to develop a product fully, there is always time to go back and fix mistakes. The cost of product re-engineering varies from the low to high billions.

There are a number of techniques that allow better problem identification and idea generation (creativity) and better idea selection, development and commercialisation (innovation).

Innovation strategies include:

a)Valuing ideas according to their type. Random ideas and those resulting from solution spotting have the highest success rates.

b)Measuring strategic, technical and competency fits with the organisation.

c)Measurement of ideas according to their impediments. A new type of cell phone will be infinitely easier to produce than a time machine. The Internet has a far lower take up in Africa than in Europe because of infrastructure deficiencies.

d)Carefully selecting


what criteria is used to allow or disallow an idea at various stages of the development pipeline. Not allowing an idea (or releasing it too early) may not give that idea a chance to blossom. However, keeping it in the pipeline takes away valuable resources that may allow another idea to bloom.

e)Adequate consumer benefit analysis. Many ideas are simply developed before focused, practical and appropriate end-user needs are thought through.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

About the Author

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

 

DTI - Welcome to the DTI's Innovation Home Page
The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ...
www.dti.gov.uk
 
Innovation - Wikipedia, the free encyclopedia
An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ...
en.wikipedia.org
 
National Innovation Website
The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ...
www.innovation.gov.au
 
Innovation, creativity and brainstorming resources from ...
A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming.
www.innovationtools.com
 
Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ...
The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools.
www.innovationtools.com
 
CORDIS: Innovation Portal: Home
This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ...
cordis.europa.eu
 
CORDIS: Promotion of Innovation: Home
This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs.
cordis.europa.eu
 
Innovation Network... leveraging innovation, creativity and ...
The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ...
www.thinksmart.com
 
Business Innovation : Car Reviews, Online Gaming, and Product Branding
If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems.
www.businessweek.com
 
Innovation - Life, Inspired | PBS
Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more.
www.pbs.org
 
Innovation.org - Welcome
Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ...
www.innovation.org
 
Innovation: See what people are saying right now on Technorati
See all blog posts tagged with innovation on Technorati.
www.technorati.com
 
Innovation Relay Centres - The World Largest Network for ...
Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ...
irc.cordis.lu
 
The Tech Museum of Innovation | Welcome
The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future.
www.thetech.org
 
Pages tagged with "innovation" on del.icio.us
CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ...
del.icio.us
 
innovation
Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online.
www.innovationmagazine.com
 
Canadian Innovation Centre
Services includes invention evaluation, technology due diligence, market research, and education programs.
www.innovationcentre.ca
 
London INNOVATION :: Home
Maximise your business potential through innovation. Learn the secrets of successful business innovation in London.
www.london-innovation.org.uk
 
Eric Von Hippel's Homepage
Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ...
web.mit.edu
 
Intel Innovation in Education
www.intel.com/education/ - 3k - Cached - Similar pages
 
 

 
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