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Innovation Management Blocking: saying YES or NO.
Personalities can be divided into many types, but one of the simplest and easiest classifications that benefits idea generation and creative thinking is the concept of YES and NO.
Creativity can be defined as problem identification and...
Innovation Management Ignoring Content
A useful approach when generating ideas is simply to ignore content. Evaluating content is a hindrance rather than an enhancer. If the people who wrote Red Riding Hood had realised the number of interpretations and analysis it was going to receive,...
Innovation Management The Hype Cycle
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea...
Is Innovation Dead?
You can tell it's quiet out there in the world of new products when the biggest introductions this season both come from Microsoft, the X Box and the XP platform. Though these new items are getting some buzz from tech journalists, the coverage...
Marketing Is a System, Not an Event
Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But its precisely this view of marketing that holds most small businesses back. They fall...
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How to create a Strategic Position for your Company
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please send a
courtesy link or email where you publish to:
support@multiplestreammktg.com
How to create a Strategic Position for your Company By Abe
Cherian Copyright ? 2005
A strategic position statement is kind of like a statement for
your company. You want to explain this statement how you view
your company and how you view it within the rest of your
marketplace.
Circuit City is a good example. It's an electronic department
store that is making excellent profit margins while their
competition is going out of business. They've taken a unique
strategic position, being number one in service and taken that
all the way down to their USP which is "Service Above Beyond All
That Is Expected."
It's almost impossible to be the best in all and that's why you
need to figure out what makes your unique and what your
strategic positioning is going to be. What's your number one
calling card or claim to fame going to be?
There have been tons written about the subject positioning.
Positioning has been the marketing philosophy for most
successful companies over the last ten years. But what is it?
And how can you use it? What place do you hold in the public's
mind? If the answer is none, then again, you have a problem.
If you hold no place or a negative one in your public or
Marketplace's minds, then they're not going to do business with
you.
For example Sony has been first at innovation. They to be first
in whatever's next in technology. K-Mart the cheapest price
store that won't be undersold. Price and full lines are their
battlefields for your
mind.
What's the best battlefield (Strategic Position) for you to take?
You've got to understand that any decision to buy or use someone
takes place in the mind. So, if you're not in mind then they
probably won't buy from you or use you. You basically, "aren't
there" without a position.
Some of the most common examples of positioning are service,
speed of delivery of service, latest technologies, Guarantees,
and lowest price.
Your company probably has already carved out a niche for itself
of some kind. The problem here is that too many of you owners
out there don't even realize what the identity of that niche is.
Often times the salespeople know what it is better than the
owners do.
The customers really know best. What you need to do is find out
from your best customers why they are doing business with you
instead of someone else. This tells you what your real niche or
core competency is within your company right now.
If you think you do one thing and your customers think you do
another, then you need to make a decision. causes this
difference in perception? Did your marketing do too good of a
job advertising your weakness or what you do least instead of
best? Have you changed the way you do things and haven't let
your market know yet?
If from your results you think you're marketing the wrong USP
and losing business because your market has the wrong perception
of you, then change it.
These are not minor decisions. They are also not minor decisions
for your company. These can be make or break decisions. The good
thing is you can survey your market.
About the author:
Abe Cherian's online automation system has helped thousands of
marketers online build, manage and grow their business.
Test-Drive iMediatools for free and watch your sales shoot up.
http://www.imediatools.com
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| DTI - Welcome to the DTI's Innovation Home Page |
| The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
| www.dti.gov.uk |
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| Innovation - Wikipedia, the free encyclopedia |
| An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
| en.wikipedia.org |
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| National Innovation Website |
| The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
| www.innovation.gov.au |
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| Innovation, creativity and brainstorming resources from ... |
| A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
| www.innovationtools.com |
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| Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
| The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
| www.innovationtools.com |
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| CORDIS: Innovation Portal: Home |
| This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
| cordis.europa.eu |
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| CORDIS: Promotion of Innovation: Home |
| This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
| cordis.europa.eu |
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| Innovation Network... leveraging innovation, creativity and ... |
| The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
| www.thinksmart.com |
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| Business Innovation : Car Reviews, Online Gaming, and Product Branding |
| If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
| www.businessweek.com |
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| Innovation - Life, Inspired | PBS |
| Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
| www.pbs.org |
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| Innovation.org - Welcome |
| Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
| www.innovation.org |
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| Innovation: See what people are saying right now on Technorati |
| See all blog posts tagged with innovation on Technorati. |
| www.technorati.com |
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| Innovation Relay Centres - The World Largest Network for ... |
| Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
| irc.cordis.lu |
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| The Tech Museum of Innovation | Welcome |
| The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
| www.thetech.org |
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| Pages tagged with "innovation" on del.icio.us |
| CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
| del.icio.us |
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| innovation |
| Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
| www.innovationmagazine.com |
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| Canadian Innovation Centre |
| Services includes invention evaluation, technology due diligence, market research, and education programs. |
| www.innovationcentre.ca |
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| London INNOVATION :: Home |
| Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
| www.london-innovation.org.uk |
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| Eric Von Hippel's Homepage |
| Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
| web.mit.edu |
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| Intel Innovation in Education |
| www.intel.com/education/ - 3k - Cached - Similar pages |
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