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Innovation Management
Innovation is different and distinct from creativity in that it is idea selection, development and commercialisation as opposed to creativity, which is problem identification and idea generation. The core issue with innovation management is, therefore, how to select those ideas that are most likely to succeed?
Ideas have to pass though an idea funnel as most organizations lack the resources to try out all their good ideas. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile projects, which are winnowed down to four development programmes. And four such development programmes are required to stand any chance of getting one winner.
Within the idea funnel, ideas must regularly pass GO and KILL points. Here it is decided whether an idea should remain in order to ascertain its potential or be killed off and make way for a new idea. The selection process can be difficult – drop an idea and you may have lost that one gem; keep it in and you disallow another potentially good idea reaching fruition.
Certain ideas have more probability of success than others.
a) Some ideas will naturally have cultural, technical or other impediments. Condom use in Africa to prevent AIDS is subject to cultural taboos. Non-carbon fuel cars must beat back resistance from the oil industry. E-commerce suffers from fear of Internet fraud. Impediments can be plotted against the S-curve in order to generate a risk profile for each idea under
consideration.
b) Some ideas have an inherent greater chance of success than others, depending on their origin. Franklin (2003) argues that ideas that have resulted from solution spotting – when individuals have sought solutions for particular problems – have a significantly greater chance of success than most other ideas. The nearest competitors are ideas that originate from random events.
This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
ABOUT THE AUTHOR
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
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DTI - Welcome to the DTI's Innovation Home Page |
The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
www.dti.gov.uk |
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Innovation - Wikipedia, the free encyclopedia |
An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
en.wikipedia.org |
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National Innovation Website |
The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
www.innovation.gov.au |
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Innovation, creativity and brainstorming resources from ... |
A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
www.innovationtools.com |
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Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
www.innovationtools.com |
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CORDIS: Innovation Portal: Home |
This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
cordis.europa.eu |
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CORDIS: Promotion of Innovation: Home |
This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
cordis.europa.eu |
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Innovation Network... leveraging innovation, creativity and ... |
The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
www.thinksmart.com |
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Business Innovation : Car Reviews, Online Gaming, and Product Branding |
If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
www.businessweek.com |
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Innovation - Life, Inspired | PBS |
Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
www.pbs.org |
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Innovation.org - Welcome |
Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
www.innovation.org |
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Innovation: See what people are saying right now on Technorati |
See all blog posts tagged with innovation on Technorati. |
www.technorati.com |
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Innovation Relay Centres - The World Largest Network for ... |
Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
irc.cordis.lu |
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The Tech Museum of Innovation | Welcome |
The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
www.thetech.org |
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Pages tagged with "innovation" on del.icio.us |
CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
del.icio.us |
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innovation |
Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
www.innovationmagazine.com |
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Canadian Innovation Centre |
Services includes invention evaluation, technology due diligence, market research, and education programs. |
www.innovationcentre.ca |
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London INNOVATION :: Home |
Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
www.london-innovation.org.uk |
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Eric Von Hippel's Homepage |
Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
web.mit.edu |
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Intel Innovation in Education |
www.intel.com/education/ - 3k - Cached - Similar pages |
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