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Colours Wheelchairs Announces European Expansion Plans
Colours N’ Motion is a maverick in the wheelchair industry. In a market that generally concentrates on price and technology, Colours' focuses on esthetics and comfort. While most manufactures advertise a product, Colours communicates a lifestyle...
Diamond Flashes
Beyond magnificence and splendor, the world of diamonds evolves on stirred grounds. When the stake is so important, interests collide. But technology develops following its onward course. Here are some interesting off-stage events in the diamond...
Emotional Intelligence: The Shot Felt 'Round the World?
I just hung up the phone with Li-Yan, who wants me to come to Malaysia and present a workshop with her on emotional intelligence for businesses. She quit her corporate job there, because she found the work environment stifling, unethical and...
The Value of Values
One of the toughest jobs a leader has to perform is to act as
guardian of an organisation's values.
An organisation's values are the things that are really
important to it.
In the early days of an enterprise, the values are sometimes...
What Every Executive Should Know
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
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Making Profitable Lemonade From Lemons!
This October 31 turned cold, wet and dreary across Chicago and its suburbs. A rotten night for Halloween. And it could have been a lousy night for this business traveler, cheered only by the prospect of conducting an interactive team session the next day for an area bank.
But Halloween evening was anything but cheerless at the 421-room Arlington Park Hilton in Arlington Heights, IL. Creativity, energy, and vision produced an event that not only garnered immediate press and local attention, but is also sure to have long-term residual effects for new business. Take heed and see what ideas you can extrapolate for your business. Here's the recipe:
First ingredient: a lemon. In the hotel business, that means low occupancy. Second: a surrounding residential neighborhood with growing families, schools, businesses, and senior citizens. Third: An empowered and creative director of catering, a town mayor, an eager-to-have-fun-high-energy hotel team from sales, catering, and conference services. Fourth: a dash of courage and a generous dash of money. Mix well with laughter, fun, and childhood fantasy.
The result: a Halloween party for 3,000 children, their parents and 150 younger-than-Springtime folks over 65 years of age, an energized work force, tremendous goodwill, increased awareness of the hotel, and lots of press.
But this event did not occur by magic. It first took the Director of Catering, Samantha Agnew, to realize that lemonade could be made from the seasonal low of room count and meeting rooms. The hotel approached senior citizens for their help, offering a free room and dinner for Halloween if the seniors would decorate their hotel door of Halloween, pass out a hotel-furnished pillow case of candy to the children walking down the halls, and take fliers out to the local grade schools to get attendance.
Response was overwhelming. Parking was at such a premium that a shuttle ran excited children and their relieved parents to and from their cars. The third and fourth floors were taken over by senior citizens who decorated not only their doors but also themselves. One high-flying grandmother even wore a burlap dress and
proclaimed herself "an old bag".
Fifty high school volunteers were fed dinner and then served as guides taking children through both floors. The hotel staff dressed in costume and worked the haunted house, a dozen carnival games, the movies, arts & crafts, and a storytelling session.
The town mayor, Arlene Mulder, greeted the guests in her best Minnie Mouse dress. The hotel's in-house production company, The Meeting House, festooned fixtures with cobwebs, built the sets, and created special effects. The children were bug-eyed with delight and amazingly well behaved for all the adrenaline rush that comes from make-believe and "treats".
Did the parents love it? You bet! No worry about rain, darkness, safety, or dangerous play.
And what about the hotel's paying guests? I can only speak for myself. The tiny clowns, brides, animals, spooks, power rangers, Alladins, lion kings, cowboys, and cowgirls carried me back to a time when I played outside at dark, carried flashlights with Mom & Dad, and warmed my cold hands with hot chocolate. The twins who appeared as oreo cookies, the miniature Charlie Chaplin (even to his walk), and the youngster who came as a quilted bag of M&Ms assured me that creativity and innovation were not dead.
There are lessons to be gleaned from Hilton's experience. What might you do to involve employees, community, and untapped resources that could generate short, mid-term, and long terms gains? Or are the people with budgetary controls concerned more with what they'll lose rather than what they will gain? What would it take to see possibilities rather than problems?
As for me, I think I had better call now for my next Halloween reservation. This first-time event is, I'm sure, destined to become an annual treat.
About the Author
Eileen McDargh, CSP, CPAE, is an international speaker, author and seminar leader. Her book ‘Work for A Living and Still Be Free to Live’ is also the title of one of her most popular and upbeat programs on Work/Life Balance. For more information on Eileen and her presentations, please call 949-496-8640 or visit her web site at http://www.eileenmcdargh.com.
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| DTI - Welcome to the DTI's Innovation Home Page |
| The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
| www.dti.gov.uk |
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| Innovation - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| National Innovation Website |
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| Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
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| www.innovationtools.com |
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| CORDIS: Innovation Portal: Home |
| This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
| cordis.europa.eu |
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| CORDIS: Promotion of Innovation: Home |
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| cordis.europa.eu |
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| Innovation Network... leveraging innovation, creativity and ... |
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| Business Innovation : Car Reviews, Online Gaming, and Product Branding |
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| Innovation - Life, Inspired | PBS |
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| Innovation.org - Welcome |
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| Innovation Relay Centres - The World Largest Network for ... |
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| The Tech Museum of Innovation | Welcome |
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| www.thetech.org |
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| innovation |
| Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
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| Canadian Innovation Centre |
| Services includes invention evaluation, technology due diligence, market research, and education programs. |
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| London INNOVATION :: Home |
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| Eric Von Hippel's Homepage |
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| web.mit.edu |
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| Intel Innovation in Education |
| www.intel.com/education/ - 3k - Cached - Similar pages |
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