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Innovation Management – How Does The User Benefit?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea...
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‘real leaders are ordinary people with extraordinary determination’ I used this quote to end last weeks bulletin. It made me think about the qualities of leadership and how we know leaders from managers. Key leadership attributes are considered...
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What is RSS? You probably have seen this three-letter acronym in
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Simple Syndication or Rich Site Summary; syndicating means
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Stakeholder Theory, Symbiosis and Appraisal
Stakeholder Theory, Symbiosis and Appraisal By : Jane A Link The One-Eyed Doe There was once a doe, blind in one eye and accustomed to graze as near to the edge of the cliff as she possibly could, in the hope of securing her greater safety. She...
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Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales
One of the large challenges you face as an equine marketer is
achieving what marketing professionals call "top of the mind
awareness" of your horses and business.
What is Top of the Mind Awareness?
Top of the Mind Awareness, or "TOMA," is being the first
supplier a prospective customer thinks of when they think about
the horses, equine products, or horse-related services that you
offer. Increasing your level of TOMA in your prospects' minds
impacts your current sales of horses and services as well as
your future sales.
Here are some examples of TOMA at work:
Example 1: You have TOMA of products with which you are familiar.
If someone asks you about farriers, the image or name that pops
into your mind is probably that of your own farrier. You are
most familiar with your own farrier, so he is on "top of your
mind." Your awareness may be so strong that when you hear the
general word "farrier," you picture your own farrier's face!
Most people maintain their own status quo--when they find their
service providers to be satisfactory, they are in a comfortable
position than selecting another and venturing into the unknown.
You are a current customer of your farrier and, as long as you
are otherwise satisfied, that familiarity helps to keep you a
current customer.
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For
example, the first time you think you might try feeding a joint
health supplement,
do any names come to mind? Cosequin,
Corta-Flx, or another brand?
Even though you don't have first-hand familiarity with the
product, you probably can think of one or more specific brands.
The reason those brands come to the top of your mind is that
effective marketing has put them there! You have seen an ad for
the brand, or the product package, or heard its name in
conjunction with the product's purpose. Odds are, you have been
exposed to information about the product in several ways and
many times. Your mind has associated that brand with the idea of
"joint supplement," and stored it away in your memory.
How to Build Your Horse Business by Building TOMA:
Familiarity builds positive associations. In one psychological
study, each subject was shown a random squiggly line. When the
person was later presented with a set of squiggly line patterns
and asked which they liked the best, most chose the line that
they had seen before.
It works for squiggly lines, for products, and for business and
brand names: The more familiarity, the more likely that
something is preferred.
Think of ways to create TOMA with your prospective customers,
put those strategies into practice, and become your prospects'
instinctive first choice!
About the author:
For more articles, information, and tips on horse business
topics and equine marketing, subscribe to the Equine Business
Edge, the free newsletter for horse-related business owners and
the equine industry, at http://www.equinnovation.com/newsletter.
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DTI - Welcome to the DTI's Innovation Home Page |
The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
www.dti.gov.uk |
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Innovation - Wikipedia, the free encyclopedia |
An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
en.wikipedia.org |
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National Innovation Website |
The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
www.innovation.gov.au |
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Innovation, creativity and brainstorming resources from ... |
A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
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Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
www.innovationtools.com |
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CORDIS: Innovation Portal: Home |
This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
cordis.europa.eu |
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CORDIS: Promotion of Innovation: Home |
This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
cordis.europa.eu |
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Innovation Network... leveraging innovation, creativity and ... |
The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
www.thinksmart.com |
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Business Innovation : Car Reviews, Online Gaming, and Product Branding |
If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
www.businessweek.com |
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Innovation - Life, Inspired | PBS |
Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
www.pbs.org |
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Innovation.org - Welcome |
Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
www.innovation.org |
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Innovation: See what people are saying right now on Technorati |
See all blog posts tagged with innovation on Technorati. |
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Innovation Relay Centres - The World Largest Network for ... |
Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
irc.cordis.lu |
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The Tech Museum of Innovation | Welcome |
The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
www.thetech.org |
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Pages tagged with "innovation" on del.icio.us |
CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
del.icio.us |
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innovation |
Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
www.innovationmagazine.com |
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Canadian Innovation Centre |
Services includes invention evaluation, technology due diligence, market research, and education programs. |
www.innovationcentre.ca |
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London INNOVATION :: Home |
Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
www.london-innovation.org.uk |
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Eric Von Hippel's Homepage |
Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
web.mit.edu |
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Intel Innovation in Education |
www.intel.com/education/ - 3k - Cached - Similar pages |
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