|
|
|
Innovators: How To Turn Your Dreams Into Reality
Whether you have tried to sell your ideas in the past and failed or whether you have never tried beyond nurturing your ideas in your mind, please remember this--if you deeply believe in your ideas and if you have a vision of greatness for your...
Management Consultants, Creativity, Innovation
Most firms have intelligent, capable, knowledgeable managers who are very good at day-to-day problem solving. So why do they need management consultants? There are occasions when consultants bring in specialist competencies, but if that is not the...
Outsourcing: Spawning of India's JumpStartUP Firms
A significantly large number of start-up company founding
fathers, Chief Technical Officers, engineers and venture
capitalists in California's Silicon Valley today, can be found
to trace their roots to India. Because, for a long period of
time,...
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like...
What Inspires You?
Have you ever thought? What inspires YOU? What is it that drives you day in and day out? What is it that inspires you? We think of creative people as being inspired and ask about their work. What inspired you to paint, draw, produce this piece of...
|
|
| |
|
|
|
|
|
|
Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales
One of the large challenges you face as an equine marketer is
achieving what marketing professionals call "top of the mind
awareness" of your horses and business.
What is Top of the Mind Awareness?
Top of the Mind Awareness, or "TOMA," is being the first
supplier a prospective customer thinks of when they think about
the horses, equine products, or horse-related services that you
offer. Increasing your level of TOMA in your prospects' minds
impacts your current sales of horses and services as well as
your future sales.
Here are some examples of TOMA at work:
Example 1: You have TOMA of products with which you are familiar.
If someone asks you about farriers, the image or name that pops
into your mind is probably that of your own farrier. You are
most familiar with your own farrier, so he is on "top of your
mind." Your awareness may be so strong that when you hear the
general word "farrier," you picture your own farrier's face!
Most people maintain their own status quo--when they find their
service providers to be satisfactory, they are in a comfortable
position than selecting another and venturing into the unknown.
You are a current customer of your farrier and, as long as you
are otherwise satisfied, that familiarity helps to keep you a
current customer.
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For
example, the first time you think you might try feeding a joint
health supplement,
do any names come to mind? Cosequin,
Corta-Flx, or another brand?
Even though you don't have first-hand familiarity with the
product, you probably can think of one or more specific brands.
The reason those brands come to the top of your mind is that
effective marketing has put them there! You have seen an ad for
the brand, or the product package, or heard its name in
conjunction with the product's purpose. Odds are, you have been
exposed to information about the product in several ways and
many times. Your mind has associated that brand with the idea of
"joint supplement," and stored it away in your memory.
How to Build Your Horse Business by Building TOMA:
Familiarity builds positive associations. In one psychological
study, each subject was shown a random squiggly line. When the
person was later presented with a set of squiggly line patterns
and asked which they liked the best, most chose the line that
they had seen before.
It works for squiggly lines, for products, and for business and
brand names: The more familiarity, the more likely that
something is preferred.
Think of ways to create TOMA with your prospective customers,
put those strategies into practice, and become your prospects'
instinctive first choice!
About the author:
For more articles, information, and tips on horse business
topics and equine marketing, subscribe to the Equine Business
Edge, the free newsletter for horse-related business owners and
the equine industry, at http://www.equinnovation.com/newsletter.
|
|
|
|
|
| DTI - Welcome to the DTI's Innovation Home Page |
| The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
| www.dti.gov.uk |
|
| Innovation - Wikipedia, the free encyclopedia |
| An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
| en.wikipedia.org |
|
| National Innovation Website |
| The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
| www.innovation.gov.au |
|
| Innovation, creativity and brainstorming resources from ... |
| A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
| www.innovationtools.com |
|
| Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
| The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
| www.innovationtools.com |
|
| CORDIS: Innovation Portal: Home |
| This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
| cordis.europa.eu |
|
| CORDIS: Promotion of Innovation: Home |
| This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
| cordis.europa.eu |
|
| Innovation Network... leveraging innovation, creativity and ... |
| The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
| www.thinksmart.com |
|
| Business Innovation : Car Reviews, Online Gaming, and Product Branding |
| If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
| www.businessweek.com |
|
| Innovation - Life, Inspired | PBS |
| Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
| www.pbs.org |
|
| Innovation.org - Welcome |
| Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
| www.innovation.org |
|
| Innovation: See what people are saying right now on Technorati |
| See all blog posts tagged with innovation on Technorati. |
| www.technorati.com |
|
| Innovation Relay Centres - The World Largest Network for ... |
| Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
| irc.cordis.lu |
|
| The Tech Museum of Innovation | Welcome |
| The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
| www.thetech.org |
|
| Pages tagged with "innovation" on del.icio.us |
| CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
| del.icio.us |
|
| innovation |
| Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
| www.innovationmagazine.com |
|
| Canadian Innovation Centre |
| Services includes invention evaluation, technology due diligence, market research, and education programs. |
| www.innovationcentre.ca |
|
| London INNOVATION :: Home |
| Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
| www.london-innovation.org.uk |
|
| Eric Von Hippel's Homepage |
| Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
| web.mit.edu |
|
| Intel Innovation in Education |
| www.intel.com/education/ - 3k - Cached - Similar pages |
|
|
|