|
A Micro-Entrepreneur's Most Valuable Resource
According to the U.S. Small Business Administration, there are approximately 25 million small business in the United States. They account for 47% of all sales, 55% of innovations, and 35% of all federal contracts. And the rate of small business...
Dialogue: The Key to Innovation
In many ways, today's Internet businesspeople are completely on their own. For some people, the lack of bosses, employees and co-workers is one of the reasons why they chose to enter e-commerce in the first place. Certainly, being able to chart your...
How To Find New Ideas For Your Business
New ideas are the lifeblood of any business so it is important to encourage creativity and to be truly innovative. But creativity and innovation are not the same. Creativity is all about coming up with new ideas, whereas innovation involves...
Strong competitive moves should always be blocked.
Most companies have only one chance to win, but leaders have
two. If a leader misses an opportunity to attack itself, the
company can often recover by copying the competitive move. But
the leader must move rapidly before the attacker...
Top 10 Reasons to Retreat for Leaders and Managers
“Your business is your BEST client.” Gala Gorman There are so many challenges facing business these days that it seems virtually impossible to slow down long enough to plan for the future. Months go by and you have held your own. You might pause...
|
|
| |
|
|
|
|
|
|
Why Small- and Medium-Sized Businesses Should Monitor the Media
As the owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get acquainted with the concept of media monitoring. For companies of every size, it is a crucial tool for market success.
When you monitor the media, you basically look for all the information that is beeing published about your company in different media formats like newspapers and magazines. But what is the benefit you get from this search process? Do you only end up with a waggon load of data or can this scanning give your company the cutting edge?
The answer is yes, it can. It is not something only big firms with large public relation staffs do benefit from, but every organisation or company. It can accomplish a variety of tasks including
•control how and how often your company is being portrayed in public
•follow-up any PR-activities you might have launched
•examine how your competitor’s media-image looks like
•discover new trends in your specific profession and
•analyse market developments.
These aspects are relevant for companies of every size. Imagine you are a small company producing a certain product, for example computer hardware components. You think media monitoring does not apply to you because you produce your goods locally and do not compete with “global players” who spend millions on their media campaigns?
Well,
in this case, size does not matter. It is still important how the people living in the community where you are located react to your business. It is still important that you are among the first who catches a new trend concerning your product range – or otherwise another small enterprise may come up with the innovation that you could also have produced. These are only two small examples that show why media monitoring is so important.
If you are opposed to media monitoring because your company only has a small budget for public relations, think twice. Especially if you only have a small amount of money at hand to promote your company, it is essential to follow up every PR activity to make sure that money is well-invested.
For media monitoring, a simple concept applies: only when you know what is going on you can react accordingly. So do not only go through your local or regional newspaper and expert publications, but broaden your horizons. Filter the internet for information about your trade and company. With the help of search engines, hundreds of websites, online-publications and databases can be sorted through. There are also professional monitors how can do this job for you. In any case, media monitoring is worth the effort – regardless of your company’s size.
About the Author
Kathrin Koehler works as PR consultant for the company activemeta.net, specialised in media monitoring and – analysis services. For more information, go to www.activemeta.net or email to koehler@activemeta.net.
|
|
|
|
|
| DTI - Welcome to the DTI's Innovation Home Page |
| The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
| www.dti.gov.uk |
|
| Innovation - Wikipedia, the free encyclopedia |
| An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
| en.wikipedia.org |
|
| National Innovation Website |
| The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
| www.innovation.gov.au |
|
| Innovation, creativity and brainstorming resources from ... |
| A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
| www.innovationtools.com |
|
| Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
| The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
| www.innovationtools.com |
|
| CORDIS: Innovation Portal: Home |
| This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
| cordis.europa.eu |
|
| CORDIS: Promotion of Innovation: Home |
| This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
| cordis.europa.eu |
|
| Innovation Network... leveraging innovation, creativity and ... |
| The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
| www.thinksmart.com |
|
| Business Innovation : Car Reviews, Online Gaming, and Product Branding |
| If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
| www.businessweek.com |
|
| Innovation - Life, Inspired | PBS |
| Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
| www.pbs.org |
|
| Innovation.org - Welcome |
| Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
| www.innovation.org |
|
| Innovation: See what people are saying right now on Technorati |
| See all blog posts tagged with innovation on Technorati. |
| www.technorati.com |
|
| Innovation Relay Centres - The World Largest Network for ... |
| Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
| irc.cordis.lu |
|
| The Tech Museum of Innovation | Welcome |
| The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
| www.thetech.org |
|
| Pages tagged with "innovation" on del.icio.us |
| CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
| del.icio.us |
|
| innovation |
| Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
| www.innovationmagazine.com |
|
| Canadian Innovation Centre |
| Services includes invention evaluation, technology due diligence, market research, and education programs. |
| www.innovationcentre.ca |
|
| London INNOVATION :: Home |
| Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
| www.london-innovation.org.uk |
|
| Eric Von Hippel's Homepage |
| Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
| web.mit.edu |
|
| Intel Innovation in Education |
| www.intel.com/education/ - 3k - Cached - Similar pages |
|
|