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Applying The Daffodil Theory into Business Practice
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15 Ways for Speakers to Earn More Profits
There is huge potential to create additional profits from your speeches by partnering with a professional transcriptionist to convert your audio recordings into text transcripts.
1) Speakers and consultants often deliver their presentations via teleconference calls and record them for sale later. Once transcribed, the transcript can be provided free to paying attendees as a value-added item or formatted into a special report for an additional product to sell.
2) Another valuable service you can provide to your clients is to send them a transcript of your speech ahead of time. Provide a single copy and allow them to make a specific number of copies to distribute. If you give the speech often, the cost of the transcription will pay for itself over time.
3) With your speech transcribed into text on paper, you can easily customize it for new clients, add new material, and delete outdated sections.
4) A certain percentage in an audience will have hearing problems and not be able to understand you clearly. Promise them a transcript of your speech, or one that was transcribed earlier from another time you gave basically the same speech.
5) If a prospective client asks if you've ever talked about a specific topic, you can send an excerpt from a transcribed speech that you gave for another client that addressed that topic.
6) If you originally wrote up a speech you give often, but over time you've ad-libbed, added new material, changed things here and there, and your current, evolved speech is quite different from your original write-up, have a recording transcribed for an up-to-date transcript of your speech as you currently deliver it.
7) Rather than mailing a tape or a video to a prospective client, it's faster to email or fax a transcript, saving time AND money. Even if you still mail a tape or video, this will get your information in text form to your client sooner for review, and they'll be even more certain it's worth taking the time to also review your audio or video.
8) Provide reporters and editors with transcripts of your speeches to make it as easy as possible for them to give you press coverage, making it more likely to create good publicity for yourself and your client.
9) Have recordings of your radio and TV interviews transcribed and convert the transcripts into articles, book chapters, or to add to your press kit.
10) When planning to make a video, provide a transcript of your material to your video
team to make the planning process easier for them. Also convert the transcript into a workbook to go along with your video.
11) You can build a database of questions that get asked frequently along with your answers in Q&A sessions during your presentations for a valuable collection of information. Once transcribed, the material can be converted into material for your website FAQ's section, or into handouts. NOTE: Make sure the person asking the question has a microphone, OR fully repeat the question before giving your answer.
12) Rather than asking your client to write and mail a referral letter after your speech and the event is all over, catch them while your presentation is fresh in their mind and suggest they tape their recommendation on your recorder, and let them know you'll have it transcribed and submit it to them for approval before using it. You can get other recorded referrals for transcription from attendees at the same time.
13) As you're driving away from giving a speech, record your thoughts that are tumbling through your mind such as things to change next time, things to remember, and stream-of-consciousness ideas that flow freely. Once transcribed, you can form a plan of action based on your own heightened inspiration spurred by the adrenaline of a successful event, and increase your overall success and productivity.
14) Convert recordings of your speeches into material for a book or ebook to help establish your reputation as a credible expert in your field and create additional profits for your business. Edit the transcripts into chapters, add a table of contents, a cover, etc. You can have it bound simply or submit it for professional publication, or convert it into an ebook.
15) Once you have a book, have it professionally recorded by reading it out loud for an audio product to sell.
Partnering with a professional transcriptionist is a solid business strategy that can save you time, increase your creativity, and -- most importantly -- add profits to your bottom line.
About the Author
Copyright Laurie Kristensen.
Laurie Kristensen operates a successful audio transcription and typing business, visit http://www.LKTranscription.com (subscribe to “Your Partner in Success Newsletter” and receive THREE valuable free gifts) -- also be sure to browse through Laurie’s Success Resources at http://www.LKSuccess.com
You may publish this article in its entirety, with the byline, URLs, and copyright included.
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