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Know your Audience Before you Write your Book or Web Site - Part 1
Know your Audience Before you Write your Book or Web Site - Part
1 Judy Cullins ©2005 All Rights Reserved.
If you want happy customers to use your service or buy your
book, you need to focus on their needs and desires.
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Know your Audience Before you Write your Book or Web Site - Part 1
Know your Audience Before you Write your Book or Web Site - Part
1 Judy Cullins ©2005 All Rights Reserved.
If you want happy customers to use your service or buy your
book, you need to focus on their needs and desires.
Unhappy customers leave when they can't find what they
want--benefits and an easy way to buy. Perhaps your site has
barriers you don't realize. If anything is difficult, customers
will leave and give their business to someone else. Know your
audience and write headlines that Wow them.
Know your Audience Before you Write your Book or Web Site Copy
Before you list those benefits--you must know your particular
audience. Who will buy your book? What are their biggest
fears--their worries? What problem do they have that you can
solve?
Know their Assumptions about You and Your Product. What is their
number one life's dream? What are their assumptions about your
subject or service? What are their excuses for not acting on
what they want? Do they think your product is too much money?
They don't trust you yet? Do they think there is no hurry? Do
they think they don't have the time to implement your skills?
Which of These 5 Audiences Suits your Book, Programs, or Web
Site?
1. The Audience you Meet in the Mirror
Authors write books because we love the ideas, the content, the
skills we will share. We usually write the book for ourselves
first. Have you heard, "I wrote the book I wanted to read?" Our
passion for our topic can create success so long as we stay with
a marketing and promotion plan for 2 plus years. Our audience in
our seminars are like us. Web site too.
2. The Target Market Who Wants Answers Now.
No, not everyone will want your book, although many authors say
so. Your target audience has a common need or problem. Your
product or service will solve that problem. For instance,
www.stopyourdivorce.com's book already has an audience who wants
a solution now. They are desperate at this point, and will do
anything. They will pay any price for your magic pill and will
buy on the spot.
In just 2 years this site sold 150,000 books. The author
answered the rejected spouses' dilemma compelling them to buy
now.
Divorce often comes as a surprise, so without much time to
negotiate, and because of great pain and discomfort, this
audience wants a cure right now. It's only after the doctor
announces a prostate serious problem that most men look for an
answer. Prevention didn't appeal to them. Only the doctor's wake
up call prompted action.
The more narrow the target, the particular angle your book or
web site takes, the easier it is to sell
3. The Short-Cut Time and Money Investment for a Big Payoff.
This audience wants a roadmap to where he or she wants to
go--fast! This audience wants to know how to do something-- to
write a book, to make money Online, to promote their business
Online, to put up a top-selling Web site. They also are looking
for the least expensive way to accomplish their goals. No more
money down the drain for them.
For instance, print and ebooks that show entrepreneurs a short
cut to finish their books, and get them sold fast, so their cash
flow builds big enough to multiply profits fast is the right
audience for books about publishing, business or book promotion.
Once the book is near completion, how can authors make
continuing sales that make up one-half of their income? Still
relatively unused, the Internet provides this answer because of
so little competition there.
4. The Massive Passionate Audience.
These are the readers of the Chicken Soup series. Think about
the 70 million plus sold so far, and the authors didn't even
have to write the book. Full of inspirational short stores, this
audience responded well. The authors did, however, put on a
full-blown marketing campaign for years.
Your book will have a lot of competition in this category, yet
the sheer volume of sales like the 70 million who shop Wal-Mart
every day can make up for that. One client wrote a how-to book
aimed at the now 70 million baby boomers out there called "Put
Old on Hold." She's an inspiration herself--looks and feels like
50.
Think about your book. Is one aim to entertain and inspire? Who
do you want to visit your web site? If you know your audience
and what they want, you will sell more than you imagined.
Use these "know your audience" tips and examples to write
compelling copy that will guarantee your writing adventure a
true success. Your audience awaits!
Part two of this article is available at
www.bookcoaching.com/freearticles/article-160.shtml.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of 10 eBooks including
"Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz,"
she offers free help through her 2 monthly ezines, The Boo
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