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10 Tips For Motivating Your Employees
10 Tips for Motivating your Employees 1. You can't actually motivate your employees. What??!?? I know this first tip seems a little counterproductive, but bear with me. You see, motivation is internal, not external. You can motivate people...
Creating Momentum for Your New Business Idea
You've got a great business idea. You're excited at the possibility of being your own boss and taking control of your own destiny. There's only one small problem: you have no idea where to start. The most important thing you can do, is...
Following The Inspired Idiot's Path To Marketing Glory!
I can't remember a day since I first logged on to the Internet that I haven't been approached by someone claiming they can make all my dreams come true through Internet Marketing. At first I said, yeah right, but the offers just kept coming and...
Making Your Purpose Your Business, Step#4
Step#4 – Organizing & Developing Online Content If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and...
What Inspires You?
Have you ever thought? What inspires YOU? What is it that drives you day in and day out? What is it that inspires you? We think of creative people as being inspired and ask about their work. What inspired you to paint, draw, produce this piece of...
 
Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...

First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.

Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.

Let the brainstorming begin!

I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

::: Start List :::

• "grill - where ideas sizzle"

• "water cooler" ...sidenote: i thought that's where people really talk openly

• "feedbag - serving up ideas"

• "your market


draw" ...sidenote: i don't know how i got here

• "evoke" ...sidenote: now i'm just writing words, synonyms

• "persuade"...sidenote: this is where the dictionary & thesaurus come in

• "convince"

• "share"

... a few minutes pass by
... a few more minutes pass by

• "Slice-A-Day.com" ...sidenote: visual images of pie and cake; slice is a portion of a bigger piece

• "Share Your Slice On Marketing"
...sidenote: tagline that explains and supports vision

::: End Brainstorming List :::

I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.


About the Author

With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for DesignInsomnia.com, in San Diego, CA - an internet/web graphics firm that harnesses the “Power of Design to Communicate.” Founder of Slice-A-Day.com - your slice on marketing.

 

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