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Consequences -- Blessing Or Curse?
"Kung 'di madadaan sa santung-dasalan, idadaan sa
santung-paspasan." This Filipino proverb translates to "If I
can't make it in saintly way, I'll force my own fast way."
People want to succeed either morally or otherwise. In the
process,...
Making Your Purpose Your Business, Step#2
Step#2 Getting From Point A to Point B
In my previous article, Step 1, we discussed the many responsibilities we have as mothers, wives, and business women. Your challenge for the month was to research where your passion lies. Based on your...
The Business of Speaking - Everyone Has Something to Share
I receive inquiry calls everyday from people who have a story to tell, inspiration to spread, and lessons to teach. In our knowledge hungry society, there are many opportunities for individuals to do just that. How does one begin a career as a...
The Value of Values
One of the toughest jobs a leader has to perform is to act as
guardian of an organisation's values.
An organisation's values are the things that are really
important to it.
In the early days of an enterprise, the values are sometimes...
What Dreams Are Really Made For
What Dreams Are Really Made For Copyright 2003 Mario Taillon http://do-your-idea.com Dear Friend, Now more than ever it is important not to forget that realizing your dreams is what will bring the most durable and important changes in your life...
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Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...
First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Let the brainstorming begin!
I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.
::: Start List :::
"grill - where ideas sizzle" "water cooler" ...sidenote: i thought that's where people really talk openly "feedbag - serving up ideas" "your market
draw" ...sidenote: i don't know how i got here "evoke" ...sidenote: now i'm just writing words, synonyms "persuade"...sidenote: this is where the dictionary & thesaurus come in
"convince"
"share"
... a few minutes pass by ... a few more minutes pass by
"Slice-A-Day.com" ...sidenote: visual images of pie and cake; slice is a portion of a bigger piece
"Share Your Slice On Marketing" ...sidenote: tagline that explains and supports vision ::: End Brainstorming List :::
I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.
About the Author
With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for DesignInsomnia.com, in San Diego, CA - an internet/web graphics firm that harnesses the Power of Design to Communicate. Founder of Slice-A-Day.com - your slice on marketing.
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