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8 Key Factors that are essential for a Solid Internet Business
There are a number of ingredients that go into making and growing a successful internet business, but the most important is action. As an entrepreneur you will understand that time is against you and that with each passing day your competitors are...
How Positive Motivation Can Affect Your Online Business
If you have an online business, you know that there can be times when it is frustrating to keep the business going. Online business can often have their ups and downs. Sometimes it may be hard to know where it is going. But did you know...
Lasers and High-Performance Cutting
When is a balloon not a balloon? When it’s a technical problem, a design challenge, and an inspiration for the development of new and more efficient cutting equipment. EdgeWISE Tools founder Pat Momany — didn’t start out at the high-tech...
“Managing Your Time In A Home Business”
This article is free to reprint with all attachments and authors credits in place. A courtesy copy of the publication would be appreciated. “Managing Your Time In A Home Business” Is your business still an inspiration, or has the pressure of time...
"You Can't Direct the Wind but You Can Adjust the Sails"
Guidelines: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy sent to article@itsm-made-easy.com would be appreciated. Format: 60 words per line Word count: ...
 
Service Packages That Make Sense

One if the difficulties service providers face is that many customers buy only sporadically. I think this happens a lot when your services are viewed by your customers as an "optional expense." Now that we're coming out of the dot-com crash, people do seem to be spending money again on personal services, but you've got to create a reason for them to buy from you on a regular basis. Service packages, when they're designed right, can give you more stability in your business by giving your customers incentive to see you more often. Here are few pointers on designing your packages:

Determine the length of your packages. Is it multiple services on the same day, something you do a few times a week, or several times a month? People like to buy in bite-size pieces. One type of package I've seen yoga studios use successfully is "$30 for 30 days." Your package needs to be big enough to give you stability, but small enough to be a reasonable commitment for your customer.

Set the standard for a good basic package. You're the expert! In your professional opinion, what services should be included for a good, basic package? Take a look at what services your average customer needs to get good results. If you add too many services, people won't go for it. If it's too few, it's not worth the package discount you are providing. Make a good solid plan that most people would choose.

Create a full-service deluxe package. If someone really wanted to splurge and get the best of everything you do, what would you recommend? It should cost about 50% more than your basic package, and have a savings of at least 15%. At


this level of service, your customer should be able to relax knowing that you've thought of everything!

Provide incentives. What benefits do you want to build into your packages? Offering a price break is an obvious "must do." But what else can you offer? I include free perks to my monthly coaching packages, such as unlimited email access and free 5-10 minute coaching calls between sessions. Some people give away a book, provide lunch, or increase the quantity of services in their packages.

Keep it simple. You want to limit your packages to about 3 or 4 max. Some service providers go package-crazy and overwhelm their customers. Don't make your customers wonder if they got the best deal or not. Make it easy on them: Package A, B, C, or ala carte. Then clearly describe your packages in terms of the benefits. Why would someone choose one package over another?

Make it attractive. Give your packages unique names that also meet the professional standard for your industry. For example, I remember not hiring an integrative physician because she had cutesy packages named after flowers, like "The Daisy." Alternatively, if I went to a spa that had packages named after flowers, I'd think that was really fun! So make sure your choice fits the kind of work that you do.

About the author:

Jaya Schillinger "The Turnaround Queen" at http://www.InspirationInc.com is a certified life coach & small business consultant with over 20 years of business ownership & management experience in the fields of personal development, health, and beauty. ©2005 Jaya Schillinger, Inspiration Inc.

 

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