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10 Steps to Take You From Perspiration to Inspiration
Are you running on life’s treadmill with the speed setting turned up a little too high? Does everything feel like a struggle? Why not use inspiration to create energy that propels you up and over life’s inevitable speed bumps? Here are ten steps to...
A Bag of Ice is a Bar of Gold: Assessing True Value in an Online Business
I was privileged to assist in relief efforts during the hurricane season in Florida last summer. There was no pecking order for those who stood in line for hours at our distribution site. They came from every economic strata, and they stood in line...
ABC's For Beginning Internet Business Builders
The reason most people fail to make money on the internet is because they don't have the knowledge and tools they need to market their business effectively and successfully. They just end up spinning their wheels because they don't know where to...
The Ten Pillars of Leadership and Business Development
Leadership is any influence relationship that brings about change…this can be a teacher/student relationship, a parent/child relationship, a politician/citizen relationship, a business owner/employee relationship, a community leader/volunteer...
Work-from-home Office Policies
It has come to our attention that self-employed people have somehow escaped the burden of "office policies". No longer. Now even work-from-home hermits can revel in the burden of "office policies." (This is part three of a series that began...
 
Service Packages That Make Sense

One if the difficulties service providers face is that many customers buy only sporadically. I think this happens a lot when your services are viewed by your customers as an "optional expense." Now that we're coming out of the dot-com crash, people do seem to be spending money again on personal services, but you've got to create a reason for them to buy from you on a regular basis. Service packages, when they're designed right, can give you more stability in your business by giving your customers incentive to see you more often. Here are few pointers on designing your packages:

Determine the length of your packages. Is it multiple services on the same day, something you do a few times a week, or several times a month? People like to buy in bite-size pieces. One type of package I've seen yoga studios use successfully is "$30 for 30 days." Your package needs to be big enough to give you stability, but small enough to be a reasonable commitment for your customer.

Set the standard for a good basic package. You're the expert! In your professional opinion, what services should be included for a good, basic package? Take a look at what services your average customer needs to get good results. If you add too many services, people won't go for it. If it's too few, it's not worth the package discount you are providing. Make a good solid plan that most people would choose.

Create a full-service deluxe package. If someone really wanted to splurge and get the best of everything you do, what would you recommend? It should cost about 50% more than your basic package, and have a savings of at least 15%. At


this level of service, your customer should be able to relax knowing that you've thought of everything!

Provide incentives. What benefits do you want to build into your packages? Offering a price break is an obvious "must do." But what else can you offer? I include free perks to my monthly coaching packages, such as unlimited email access and free 5-10 minute coaching calls between sessions. Some people give away a book, provide lunch, or increase the quantity of services in their packages.

Keep it simple. You want to limit your packages to about 3 or 4 max. Some service providers go package-crazy and overwhelm their customers. Don't make your customers wonder if they got the best deal or not. Make it easy on them: Package A, B, C, or ala carte. Then clearly describe your packages in terms of the benefits. Why would someone choose one package over another?

Make it attractive. Give your packages unique names that also meet the professional standard for your industry. For example, I remember not hiring an integrative physician because she had cutesy packages named after flowers, like "The Daisy." Alternatively, if I went to a spa that had packages named after flowers, I'd think that was really fun! So make sure your choice fits the kind of work that you do.

About the author:

Jaya Schillinger "The Turnaround Queen" at http://www.InspirationInc.com is a certified life coach & small business consultant with over 20 years of business ownership & management experience in the fields of personal development, health, and beauty. ©2005 Jaya Schillinger, Inspiration Inc.

 

Afterhours Inspirational Stories
Collection of inspirational and motivational stories, poems, parables, and jokes.
www.inspirationalstories.com
 
inspirational
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Inspirational - An Angelina Jolie Fan Site
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Quotable quotes, famous sayings, motivational stories ...
Welcome to the Motivational and Inspirational Corner, where the winning begins. Check out the Power Performance Program © - America's System for Success.
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INSP - The Inspiration Network
Ministry Resources. Daily Devotional · Convoy of Hope · Inspirational Mall · Stewardship And Planned Giving. Additional Resources ...
www.insp.com
 
Motivational and Inspirational Quotes
A collection of inspirational quotes on topics including success, life, leadership, teachers and more.
www.inspirational-quotes.info
 
Inspiring Quotes to move and inspire you
Quotes to move you towards fulfillment - helping yourself and helping others.
www.heartsandminds.org
 
Inspirational Messages, Poems, Stories, Humor, Cartoons, Quotes
Christian poems and Inspirational poems, stories, messages, humor, cartoons, quotes. Over 3000 Inspirational and Christian pages, new daily content, ...
www.skywriting.net
 
The page of Inspirational Poems and Stories
Your web browser is NOT capable of playing Music. Subscribe to Mr. Mom's Mailing List for updates, Inspirational poems and stories Click Here ...
mrmom.amaonline.com
 
Star Trek Inspirational Posters
BASED ON THOSE DELIGHTFUL INSPIRATIONAL POSTERS WHICH HAVE BECOME A FIXTURE OF DENTIST'S OFFICES EVERYWHERE. Terms of use: You're welcome to save these ...
echosphere.net
 
GoodQuotes.com - Funny and Inspirational Quotes
GoodQuotes.com lists thousands of funny and inspirational quotes: bumper stickers, proverbs, funny thoughts, silly quotes, Murphy's laws, gravestones, ...
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Motivational Posters at AllPosters.com
Motivational Posters at AllPosters.com. Choose from over 300000 posters and prints. Professional custom framing available.
www.allposters.com
 
Inspiration Peak: Inspirational Quotes, Poetry and Short Stories
A beautiful collection of inspirational quotes, poetry and short stories. Updated weekly with a new inspirational message.
www.inspirationpeak.com
 
DaySpring Christian E-Cards
Free Christian E-Cards | Christian Gifts & Products | Inspirational Movies | Find a Store | Contact Us | Job Openings | FAQ | Site Map | ...
www.dayspring.com
 
Inspirational Fiction
Please note: The books listed here cover a wide variety of genres and types, from traditional inspirational fiction authors such as June Masters Bacher and ...
www.ci.irving.tx.us
 
Inspirational Christian Poems and Stories
Inspirational poems and stories with photos and art which seeks to help Christians in their walk of faith.
www.promiseofgod.com
 
 

 
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