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10 tips on How to Increase your website traffic.
Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new website. That that was a fact I already knew, just like many other Internet Marketers. However, that article was the...
How To Build a Successful Graphic Design Buisness
Being in the graphic design business is very competitive - you
have to learn to swim or you will sink fast. I've been a graphic
designer for 12 years and I'd like to share the journey I took
to owning and building a successful graphic design...
How To Offer Individual Praise Without Undermining Team Efforts
by Carole Nicolaides © 2002 http://www.progressiveleadership.com A lot of discussions lately are centered around teamwork and leadership. This is especially an issue after all the leadership scandals that have been brought to light in corporate...
Leadership or Management?
Leadership or Management? by Arthur Cooper (c) Copyright 2005 http://www.arthurcooper.com/
If you are a good manager, does that make you a good leader?
If you are a good leader, does that make you a good manager?
Does being good at...
Masterminding Your Way To Greater Success
Napoleon Hill coined the concept of the mastermind alliance in his classic book Think and Grow Rich. He believed that a group of like-minded, achievement-oriented individuals could dramatically leverage each other's success.
The old adages...
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Service Packages That Make Sense
One if the difficulties service providers face is that
many customers buy only sporadically. I think this happens a lot
when your services are viewed by your customers as an "optional
expense." Now that we're coming out of the dot-com crash, people
do seem to be spending money again on personal services, but
you've got to create a reason for them to buy from you on a
regular basis. Service packages, when they're designed right,
can give you more stability in your business by giving your
customers incentive to see you more often. Here are few pointers
on designing your packages:
Determine the length of your packages. Is it multiple
services on the same day, something you do a few times a week,
or several times a month? People like to buy in bite-size
pieces. One type of package I've seen yoga studios use
successfully is "$30 for 30 days." Your package needs to be big
enough to give you stability, but small enough to be a
reasonable commitment for your customer.
Set the standard for a good basic package. You're the
expert! In your professional opinion, what services should be
included for a good, basic package? Take a look at what services
your average customer needs to get good results. If you add too
many services, people won't go for it. If it's too few, it's not
worth the package discount you are providing. Make a good solid
plan that most people would choose.
Create a full-service deluxe package. If someone really
wanted to splurge and get the best of everything you do, what
would you recommend? It should cost about 50% more than your
basic package, and have a savings of at least 15%. At
this level
of service, your customer should be able to relax knowing that
you've thought of everything!
Provide incentives. What benefits do you want to build
into your packages? Offering a price break is an obvious "must
do." But what else can you offer? I include free perks to my
monthly coaching packages, such as unlimited email access and
free 5-10 minute coaching calls between sessions. Some people
give away a book, provide lunch, or increase the quantity of
services in their packages.
Keep it simple. You want to limit your packages to about
3 or 4 max. Some service providers go package-crazy and
overwhelm their customers. Don't make your customers wonder if
they got the best deal or not. Make it easy on them: Package A,
B, C, or ala carte. Then clearly describe your packages in terms
of the benefits. Why would someone choose one package over
another?
Make it attractive. Give your packages unique names that
also meet the professional standard for your industry. For
example, I remember not hiring an integrative physician because
she had cutesy packages named after flowers, like "The Daisy."
Alternatively, if I went to a spa that had packages named after
flowers, I'd think that was really fun! So make sure your choice
fits the kind of work that you do.
About the author:
Jaya Schillinger "The Turnaround Queen" at
http://www.InspirationInc.com is a certified life coach &
small business consultant with over 20 years of business
ownership & management experience in the fields of personal
development, health, and beauty. ©2005 Jaya Schillinger,
Inspiration Inc.
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