|
|
Email Marketing - Your Internet Business Lifeline
It is not unusual to have high ranking at the Search engines yet see low conversion rates. In fact, someone else whose ranking is lower than yours may be making a killing online with his products. How could that happen? With all other things being...
Five Proven Methods for Internet Marketing Success
Copyright 2005 Sandi Clements
There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income...
How to get the best shopping deals over the Internet?
How to get the best shopping deals over the Internet? Online shopping has taken over the Internet by storm where convenience and simplicity has replaced, or at least complimented, more conventional shopping in specialty stores or malls. Although...
Online Press Releases Tipped As Internet Marketing Strategy for 2006
Combination of PR and SEO attracts marketers' attention With
consumers taking charge of what they read and when they read it,
online news has attracted the interest of marketers. The new
report Search Marketing Benchmark Guide from Marketing...
You Know Internet Marketing Is for You When...
Copyright 2005 Benjamin Scott There are many people in the world who feel stuck in jobs they hate and lead lives they can barely afford. These people feel frustration is a way of life, and consistently feel they are missing out on the things that...
|
|
|
|
|
|
|
|
7 Questions to Ask A Potential Internet Merchant Account Provider
Recently, I went looking for an Internet Merchant Account. My mission was two-fold:
1. Open an account for myself and 2. Research options for my new ecommerce information site Take-Payments-Online.com.
After some research, I thought I'd found an attractive Merchant Account offered through a reputable reseller. As it turns out, I learned the hard way that I was wrong.
Fortunately, my experience can help you avoid the same trap. Based on my own experience, I developed a list of questions to ask a potential merchant account provider. Understanding the answers to these questions before signing an application or agreement will help make for a solid partnership between you and your account provider.
But first, the story:
My Internet Merchant Account Experience
I found what looked to be a competitive Merchant Account offered through a program at a popular reseller. Fees were summarized on the reseller's site and applying was simple. I paid an $89 set-up fee, which took me to an online application I was required to submit to get the process going.
That's when things got interesting. Submitting an application meant agreeing to a previously undisclosed 45 page merchant agreement. An unmentioned termination fee was buried on page 11.
If I ever cancelled the account, I'd be hit with a $295 termination fee. I knew from my research that the large termination fee was not competitive with other merchant accounts and other aspects of the account were not attractive enough to compensate.
Suddenly, this merchant account was not such a good deal.
More critically, however, the termination fee was not disclosed before I was required to pay for set-up. I immediately asked for a refund.
Non-Refundable
Then things got even more interesting. I was told the $89 fee was non-refundable. I'd seen a footnote that the fee was non-refundable, but interpreted it to mean only if they actually did some work and processed an application. I had not completed an application and did not intend to after learning of the extra $295.
Using the email support system so I would have documented proof if I needed it, I insisted on a refund. Still no go.
When I explained there had been no set-up to justify a 'set- up' fee, they responded that the fee was really an 'application' fee - non-refundable, as explained in the footnote on the order page.
Basically, they were telling me I'd paid $89 for a link to an online application, which I had not and did not intend to submit.
Finally, A Refund
I explained I would not take no for an answer. If we couldn't work this out I'd report them to the Better Business Bureau for undisclosed fees, file a complaint with my credit card company, and copy the company president on each. My complaint was sent to the next level.
Finally, after an additional three day wait, the refund was approved.
Avoid An Internet Merchant Account Trap
I made the mistake of taking information at face value and relying on the reseller's good reputation in other areas.
To avoid unpleasant surprises such as mine, insist on all information and agreements up front, before committing to the account or paying initial fees.
Having all of the
documentation may not be enough. Be sure you understand all aspects of your Internet Merchant Account agreement as well as fees and equipment required.
If you find incomplete, unclear, or conflicting information, ask questions.
If your sales representative is more interested in getting your signature than helping you understand your commitments, ask for another representative or go elsewhere. There are many, many Internet merchant account options available. You need not be trapped into one that is uncomfortable for you.
Based on my own experience, I developed a list of seven multi-part questions to ask a potential merchant account provider. Before contacting a provider about fees and agreement details, you may also want to familiarize yourself with all of the potential fees associated with an Internet Merchant Account. There is a list here, about half way down the page: http://www.take-payments- online.com/InternetMerchantAccount.html
7 Questions to Ask
Understanding the answers to these questions before signing an application or agreement will help make for a solid partnership between you and your account provider:
1. Can I accept credit cards both online and offline?
Do I need to get separate authorizations or permissions when setting up my account for different types of transaction (Internet, retail, phone orders, etc.)?
What other additional fees are involved if I accept both online and offline credit card charges?
2. Can I accept online payments using methods other than Mastercard and Visa (Discover, American Express, Diner's Club, online checks, debit cards, etc.)?
If so, what are the fees and do I need to do anything to "activate" those payment methods?
3. What are the different discount rates and fees for different types of charges (Internet, in person, telephone, mail, etc.)?
4. What are the other fees related to this account - yearly, set-up, application, monthly minimum, statement, support, cancellation, discount, per-transaction, gateway access fees, card reject fee?
Are these subject to change?
Are there any other fees?
5. Do I process charges manually or automatically?
If manually, is it possible to get automatic processing?
If so, do you provide a secure online payment gateway?
How do I do it and what extra charges will I pay?
6. What other software and services do I need to become fully ecommerce enabled online (such as secure gateway provider, etc.)?
Do you have a list of compatible or preferred providers?
7. Do I need additional hardware or software?
If so, what is the cost and how do I get it?
Ask these questions and establishing a mutually comfortable relationship with your Internet Merchant Account provider from the start. It will help you avoid "traps" and lay the groundwork for a long, solid partnership.
About the Author
Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing.
Her book, "How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses", shows how to better find, target, and attract Web customers. Read about it at WebSiteMarketingPlan.com - http://WebSiteMarketingPlan.com .
|
|
|
|
|
Internet Marketing Center® |
Tips and strategies for promoting a business online. |
www.marketingtips.com |
  |
Best Selling Internet Marketing Course to explode your Profits ... |
Internet Marketing Course. Finally, the world's Top Internet Marketer reveals exact strategies that will boost your online sales and explode your profits! |
www.marketingtips.com |
  |
AddMe, Search Engine Optimization Submission Free Site Promotion ... |
Increase site Traffic and sales BuyaWebsiteTraffic.com. Internet Marketing DM Confidential: serving online marketing industry. Promotion & Marketing ... |
www.addme.com |
  |
Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ... |
Articles, tips and advice on e-commerce and effective Internet marketing strategies. |
www.wilsonweb.com |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Internet Marketing, Search Engine Marketing: Website Promotion ... |
Internet Marketing and Search Engine Marketing; Website promotion and internet advertising services, Internet marketing services International marketing web ... |
www.majon.com |
  |
KnowThis: For Marketing, Market Research, Internet Marketing ... |
A virtual library containing information, resources, and reference for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
  |
Internet marketing - Wikipedia, the free encyclopedia |
Internet marketing is also useful for companies that wish to expand their ... When Internet marketing first began, the B2C model was first to emerge. ... |
en.wikipedia.org |
  |
Internet marketing - Wikipedia, the free encyclopedia |
Internet marketing is the use of the Internet to advertise and sell goods and services. ... Internet marketing is a component of electronic commerce. ... |
en.wikipedia.org |
  |
Marketing Terms.com - Internet Marketing Reference |
Marketing and internet marketing terms, acronyms, course syllabi, and recommended links. |
www.marketingterms.com |
  |
Internet Marketing Dictionary |
The Internet marketing dictionary at Marketing Terms.com. |
www.marketingterms.com |
  |
International Internet Marketing Association (IIMA) |
Non-profit professional association serving Internet marketing professionals and business strategists. |
www.iimaonline.org |
  |
Internet marketing and website marketing promotion services ... |
Free Internet marketing eCourse, marketing articles, advice and internet marketing services from Magnet4web. The site includes reviews of leading internet ... |
www.magnet4web.com |
  |
Internet Marketing - Craig Upton |
Weblinx Limited delivers various internet marketing solutions that will enable a web site to carry out online marketing promotions. |
www.weblinx.biz |
  |
Internet Marketing News from JDD Publishing's BizWeb eGazette |
Free Internet marketing help and web site promotion tips for small and home based businesses. |
www.bizweb2000.com |
  |
Search Engine Optimization, Website Submission and Free ... |
Offers Free Website URL Registration in major search engines. Search Engine submission services and optimization tips for higher ranking. |
www.addpro.com |
  |
Zeus 1000 Internet Marketing Robot |
Zeus internet marketing robot generates thousands of reciprocal link trades by automatically finding web sites you train him to find. |
www.cyber-robotics.com |
  |
Serious Internet Marketing Services. Link Building, Web Content ... |
We are an Internet marketing services and link popularity company offering search engine optimization (SEO) services. If you are seeking link building ... |
www.webuildpages.com |
  |
Marketing & SEO Blogs - Blog Top Sites |
Business and Internet Marketing from a Montreal, Quebec, Canada perspective ... View Details for Gather Success - The Internet Marketing Blog ... |
www.blogtopsites.com |
  |
|