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An Internet Marketing Secret: Using Tie-Downs to Increase Sales
Copyright 2005 Mike Adams If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your sales, wouldn't it? If you could get people saying "yes" to...
Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to...
Home Business Opportunity Abounds on The Internet!
Looking for a home business opportunity on the internet these days is a pretty involved process. That is, if you don’t know how to eliminate 90% of the junk that’s out there and pick among the home business opportunities that...
Implementing an Opt-in List to Optimise Your Internet Marketing Success
In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them...
Internet Nostalgia - Remember "This Dumb Little Ad?"
Internet Nostalgia - Remember "This Dumb Little Ad?" by Cathy Bryant Copyright 2003 http://www.homebizjunction.com Watch out - if you do, you're showing your "Internet Age!" I am, of course, referring to the now infamous "Cookie Cutter" marketing...
 
Title: Home Based Internet Business: Researching for Niche Markets

So you have decided to start a home based business on the internet and want to find niche markets to promote to. If you are like many people you probably are not sure how to do the research. Nor are you sure if a niche market is open to additional competition and has a sizeable demand, or if the niche is closed off to new entry. The bottom line is there is almost always demand in niche markets, and if you feel the demand is being met then there is most likely demand for additional niches within that niche market. When researching niche markets and trying to decide what would be most profitable, you should first look at what you enjoy and would be best at doing day in and day out.

The reason you need to analyze your strengths and desires is because you want your home based business to be successful and profitable, and if you don’t enjoy what you do you will not be able to give it the attention it needs to grow, regardless of the demand within the niche. So, evaluate what you like, what your skills are, what services or products you can provide, and then begin figuring out the niche for your particular skills and products. If you don’t feel there is a high demand, or the market is already saturated, then consider altering your product or service a bit so there is a niche market for it. All you really need is a little creativity.

In addition, you will need to consider your competition. Research the Internet for other competitors and what they offer and how they offer it. Find a way to offer something more for less, or offer specialized products and/or services so they are not exactly like competitors. All of these actions will differentiate


you from the rest.

Once you have decided on your niche market, or on several, you will want to come up with several hundred popular keywords that describe this niche market or that people might use when searching on search engines. Then, run these keywords through a program that will tell you their relevancy and how often they are searched for. A good web site for analyzing keywords is Nichebot. If you have several niche markets in mind, you will want to go with the one that is searched for the most because this one has the most demand. If you have only one in mind, make sure the number of people searching for your product or service will make it worthwhile for you to engage in it.

Don’t spend your time looking for niches that are completely wide open because they, for all intents and purposes, do not exist. Conversely, there are many niche markets that are under filled and could handle additional competition.

Once you have entered a niche market, always provide consistent and professional service, maintain your web page and products, change your marketing tools or products if necessary to react to new competition, and always be on the lookout. As long as you are a proactive and aggressive competitor you will find success.
Timothy Spaulding is the owner of the Work At Home Business Resource Center and Home Made Profits providing valuable tools, articles, affiliate programs and products for the home based business entrepreneur.

 

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Marketing and internet marketing terms, acronyms, course syllabi, and recommended links.
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Internet Marketing Dictionary
The Internet marketing dictionary at Marketing Terms.com.
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International Internet Marketing Association (IIMA)
Non-profit professional association serving Internet marketing professionals and business strategists.
www.iimaonline.org
 
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Internet Marketing - Craig Upton
Weblinx Limited delivers various internet marketing solutions that will enable a web site to carry out online marketing promotions.
www.weblinx.biz
 
Internet Marketing News from JDD Publishing's BizWeb eGazette
Free Internet marketing help and web site promotion tips for small and home based businesses.
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