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Do’s and Don’ts for the Internet Marketing Newbie (Part 1)
I, myself, being an internet marketing “newbie” (endearing term used to refer to people who have just started their own internet business and don’t know what the ---- they are doing) have learned a few things and would like to share...
Guide to Internet Business - Concept and Opportunities
When deciding what kind of internet business you want to do, there are a few factors you need to look at before plunging into building your website. a) TYPE OF BUSINESS The first thing you need to consider is exactly what kind of business you want...
Hitch a lift on an Internet virus
The buzzword at the moment is viral marketing, so How does that affect you and me, and how can you Benefit from it. Viral marketing is the most powerful form of marketing on the Internet. Major corporations are rushing to master these strategies....
New Ways To Have Success On The Internet
There are several standard things you can do to increase traffic on your website. These are publishing an ezine, providing free email, give things away for free, updating your site every day, installing a message board or discussion group,...
Why You Should Do Business on the Internet
With a little money and a good idea, you can reach anyone who uses the Internet. According to the latest statistics, that’s 158.5 million people. You can use the World Wide Web to open new sales channels, extend your current business into a...
 
What's New on the Internet Scene?

According to CyberAtlas.com, the most growth in US Internet users was people over 65, and "by staggering margins". Here's some more from the latest surveys.

1. Older adults (50-64) and seniors (65+) were two of the fastest emerging demographic groups online. (Jupiter Research)

2. Roughly 17 million US surfers during September 2003 were between the ages of 2 and 17.

3.High earners spend the most time online.

4.Like manna from heaven, comScoreMediaMetrix found that those earning above $100,000 annually spent the most time online and viewed the most pages.

Nearly 84% of them visited a retail site. They are 20% more likely to visit a travel site than the average Internet user, and they’re 10% more likely to visit news sites.

5.Where are all the men 18-34 no longer watching network tv (according to reports? Studies are suggesting they're online! Men in this age group spend 17% more time online and really rip through a whole lot more pages.

6.A group called the “Tech Elite”, 31% of the US population, consumes the most information, goods and services and they are the most likely to abandon televisions and landline phones.

They’re defined as

a.The “Young Tech Elites”, average age 22, account for 20% of highest adopters
b.“Older Wired Baby Boomers,” average age 52, also 20%
c.“Wired GenXers,” average age 36, at 60%

7.Re: email in the US, 39% of


African-Americans and 39% of Hispanics use it on any given day, compared to 54% of white Internet users. (Source: Pew Internet and American Life Project)

8.However, it’s the Hispanics who like to IM. 64% said they used IM, while only 46% of whites and 46% of blacks said “yes”.

9.Hispanics lead in chat room usage. 40% participate in chat room discussion, compared to 35% of blacks, and 22% of whites.

10.Married people spend more money online (Nielsen/NetRatings) and use the Internet functionally, whereas singles use it for recreation and socializing.

52% of married surfers made an online purchase during the last six months, while only 47% of single surfers did.

Married folks bought homey things, like bedding, garden supllies and educational software. Singles bought things for entertainment, and financial services.

Top destination for singles was Match. Com, and for married, FamilyFun.com.

Source of data unless otherwise listed is CyberAtlas.com.

About the Author

Susan Dunn, MA, internet marketing coach, http://www.webstrategies.cc . Let us design and implement your marketing plan. Web strategies, web design, web copy, article writing and submission, ebook production and launch on Internet, pdf and print-on-demand formatting, cover design, sales letter, national and international press releases. For FREE ezine, mailto:sdunn@susandunn.cc and put “Checklist” for subject line.

 

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Internet Marketing Dictionary
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International Internet Marketing Association (IIMA)
Non-profit professional association serving Internet marketing professionals and business strategists.
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